Masana'antar yawon bude ido ta Turai sannu a hankali tana murmurewa daga mummunan tasirin COVID-19, tare da masu zuwa yawon bude ido na kasa da kasa sun kai rabin matakan da aka dauka kafin barkewar cutar a shekarar 2022. Duk da haka, sabbin saka hannun jari na karuwa, yawancinsu suna cikin Burtaniya.
Dangane da bayanan da TradingPlatforms.com ya gabatar, Burtaniya tana gina kashi 17% na sabbin otal a cikin 2022, wanda ya mai da ita kasuwa mafi girma don gina otal a Turai.
Sabbin Otal-otal don Taimakawa Maido da Masu yawon buɗe ido
Rikicin COVID-19 ya afkawa masana'antar otal ta Burtaniya da wahala, tare da mummunan tasiri kan ayyuka da kasuwanci. Bayanai na Statista da Lodging Econometrics sun nuna cewa ana sa ran kasar za ta ga $17.1bn a cikin kudaden shiga otal a wannan shekara, kusan kashi 80% fiye da na 2021 amma har yanzu kasa da 10% kafin barkewar cutar. Yawan masu amfani da otal har yanzu yana ƙasa da kashi 15% fiye da shekaru uku da suka gabata, tare da miliyan 28.4 a cikin 2022, ƙasa daga miliyan 33.6 a cikin 2019.
Kuma yayin da kasar ke fafutukar dawo da kudaden shiga da alkaluman masu amfani da ita zuwa matakan da suka riga ta bulla, sabbin jarin otal-otal sun mayar da Burtaniya a matsayin jagora a gasar gina otal a Turai. Alkaluma sun nuna cewa Birtaniya na da kaso mafi girma na kasuwa fiye da Jamus.
Masana'antar yawon bude ido ta uku a duniya, bayan Amurka da China, tana gina kashi 15% na sabbin otal a Turai a cikin 2022. Faransa ta zama kasuwa ta uku mafi girma a kasuwar gine-ginen otal da kashi 9%. Portugal da Poland ne ke kan gaba a jerin kasashe biyar da kashi 7% da kashi 5%, bi da bi.
Accor da Hilton Leading Hotel Construction a Turai
Bayanan Statista da Lodging Econometrics kuma sun gano cewa sarƙoƙin otal huɗu ne kawai ke gina rabin sabbin otal ɗin Turai.
Babban kamfani na baƙi a Turai, Faransa Accor, yana bayan kashi 16% na ginin otal na Turai. Sarkunan otal guda biyu na Amurka, Hilton da Marriott, kowannensu yana gina kashi 12% na sabbin otal, kuma Intercontinental Hotels Group yana biye da kashi 9% na kasuwa. Gabaɗaya, manyan otal-otal suna ƙara ɗakuna da sauri fiye da otal masu zaman kansu a Turai.
Tsakanin 2015 da 2021, kason kasuwa na otal-otal masu zaman kansu a Turai ya ragu daga 63% zuwa 60%. Otal-otal masu sarƙaƙƙiya ne suka ɗauki rabon kasuwar da ya ɓace wanda yanzu ke cin kashi biyu cikin biyar na kasuwar gabaɗaya. Kididdiga ta nuna cewa otal-otal masu zaman kansu suna da dakuna kusan miliyan 2.55 a cikin 2021, yayin da sarkar otal din suka kai miliyan 1.72.
