A bukin watan Alfarma na yanzu da faretin ranar titin Christopher Street na wannan bazara mai zuwa, Kamfanin Jiragen Sama na Lufthansa yana ƙaddamar da kamfen ɗin tallan girman kai mai taken "Duniya Ta Ce muku". A cikin yin haka, Lufthansa yana ƙara sanya kansa a matsayin kamfani mai tallafawa ga al'ummar ƙauye kuma yana sake jaddada jajircewar sa da jajircewa ga buɗe ido, juriya da bambance-bambance.
"Lufthansa yana haɗa baki na dukkan al'ummomi da al'adu tare kuma yana maraba da kowa da kowa a cikin jirgin ba tare da la'akari da jinsi, shekaru, asalin kabila, addini, ƙasa, yanayin jima'i ko kuma asalinsu ba," in ji Carsten Hoffmann, Shugaban Ƙwarewar Samfura a Kamfanin Lufthansa. "Ga mutane masu ban tsoro, duk da haka, ana iya danganta balaguron balaguro a duniya da rashin jin daɗi: ba kowa ne ake maraba da ko'ina da hannu biyu ba. Tare da sabon kamfen ɗinmu na Girman kai, Lufthansa yana bikin mutane da wuraren da suka rungumi rayuwa ta yau da kullun. Kuma, ta yin hakan, muna taimaka wa ’yan iska su gano irin waɗannan wurare da ƙari, a duk faɗin duniya. ”
Don ɗaukar misali ɗaya, yaƙin neman zaɓe ya haska Konstantinos a Athens da kuma 'Queer Archive' inda ake gudanar da al'amura, nune-nunen da bukukuwa, da Nuala, wanda ke gudanar da makarantar hawan igiyar ruwa don ƴan ƴan iska a Brazil. Brian, shugaban kungiyar Gay Rodeo Association a Amurka, wani mutum ne da ya fi fice.
Kamfen ɗin #TheWorldSayYestoYou na Lufthansa zai gudana a cikin zaɓaɓɓun jaridun Jamus na yau da kullun, a cikin mujallu masu ban sha'awa na musamman da kan manyan fastocin dijital, da farko a Munich kuma daga baya kuma a Cologne, Frankfurt, Berlin, Stuttgart da Hamburg. Har ila yau, za a gudanar da yakin ta hanyoyi da dama na kan layi da na sada zumunta. Jirgin ruwa wanda cibiyar sadarwar ma'aikata ta Lufthansa Group ke shiga cikin faretin ranar titin Munich da Frankfurt Christopher Street za su isar da saƙon 'Duniya na ce muku' na ƙungiyar.
Lufthansa yana nuna goyon baya mai karfi ga bambancin ta hanyoyi da yawa. Airbus A320neo D-AINY ya kasance yana shawagi yau da kullun a duk faɗin Turai tare da riƙon 'Lovehansa' cikin launukan bakan gizo tun watan Yuni 2022 a matsayin jakada don buɗewa da sadaukar da kai ga mutane a cikin bambancinsu. A karon farko, Lufthansa Airlines shi ma yana daya daga cikin manyan masu daukar nauyin faretin ranar titin Frankfurt Christopher Street a bana.
