Ƙasar ruwan inabi ta Santa Barbara har yanzu tana jan hankali ga masu yawon bude ido "Sideways".

A cikin ruwan inabi da ke arewacin Santa Barbara, rikicin tattalin arzikin duniya ya haifar da koma baya ga sayar da giya, da kashe kudaden yawon bude ido da kuma kwashe ribar otal.

Amma shekaru biyar bayan an nuna kwarin Santa Ynez a cikin fim ɗin da ya lashe Oscar, yankin har yanzu yana jin daɗin "Sideways."

Wasan barkwanci game da al'adun giyar-giya na abokai biyu marasa jin daɗi ya jawo ɗimbin ɗimbin masana zuwa wuraren shan inabi, gonakin inabi da gidajen cin abinci na yankin. Kuma don jin daɗin ƴan kasuwa da masu yin giya, ci gaba da shaharar fim ɗin na 2004 ya taimaka wajen sassauta bugu na koma bayan tattalin arziki mafi muni a cikin ƙarni.

Baƙi suna ci gaba da ɗaukar taswirori waɗanda ke alamar wuraren cin abinci da wuraren cin abinci da aka nuna a cikin fim ɗin. Har ma a yau, masu yawon bude ido suna buƙatar ɗakin otal iri ɗaya da wuraren cin abinci inda jaruman fim ɗin ke karkatar da kwalabe, Miles (Paul Giamatti) da Jack (Thomas Haden Church), barci, ci da sha - da yawa.

Jack Sparrow, mai ba da shawara kan dandana ruwan inabi a Fess Parker Winery & Vineyard a Los Olivos ya ce "Tsakiya ta Tsakiya ta sami kyakkyawan harbi a hannu daga 'Sideways'.

"Ina tsammanin akwai mutanen da suke rayuwa mai nisan mil 50 amma ba su san akwai ruwan inabi a nan ba."

Kamar yadda Sparrow ya zubar da gilashin Syrah da Chardonnay a ranar mako na baya-bayan nan, Kimberly Cox, ma'aikaciyar jin dadin jama'a daga Victorville, ta zauna a kan tebur na kusa kusa da mijinta, Thomas, da abokai biyu, suna jin daɗin faɗuwar rana, kwalban Pinot Noir da cuku da kuma crackers.

"Sideways" ya gabatar da Cox zuwa ruwan inabi, don haka, don bikin ranar haihuwarta na 33, ita da abokanta sun yarda su ziyarci wuraren yin fim da yawa, ciki har da ɗakin cin abinci na Fess Parker.

"Mun riga mun je Los Olivos Cafe da Kalyra Winery," in ji ta, yayin da take ambaton kasuwancin biyu da aka nuna a cikin fim din.

Tasha ta ƙarshe na ranar, in ji Cox, zai zama abincin dare a wani maɓalli na yin fim, Hitching Post II a Buellton.

A cikin gundumar Santa Barbara, ruwan inabi shine masana'antar dala miliyan 360 wacce ke samar da fiye da lokuta miliyan 1 kowace shekara. Fiye da kashi ɗaya cikin huɗu na waɗannan kwalabe sun fito ne daga kwarin Santa Ynez, gida ga masu shayarwa 75, fiye da gonakin inabi 100 da kusan kadada 5,000 na gonakin inabi. An san gundumar don Pinot Noir da Chardonnay.

A cikin 2008, kusan kashi 17% na mutane miliyan 8.4 da suka ziyarci gundumar sun ce sun zo ne don ruwan inabi, a cewar wani bincike na Babban Taron Santa Barbara da Ofishin Baƙi.

Amma koma bayan tattalin arziki ya yi wa lardin wahala, inda ya rage adadin mazauna otal da kashi 7% da kuma kudaden shiga a kowane daki kashi 15% a farkon rabin shekara, idan aka kwatanta da lokaci guda a bara, a cewar kamfanin tuntuba otal din PKF Consulting.

Manajojin Winery da masu gidajen abinci a ko'ina cikin kwarin Santa Ynez sun ce tallace-tallace da zirga-zirgar ƙafa sun ragu da kusan kashi 20% daga bara.

Masu yawon bude ido masu ra'ayin kasafin kuɗi waɗanda za su iya kashe $75 don kwalbar Estate Pinot a baya suna "ciniki," kuma suna yin sulhu, in ji, kwalban Syrah $ 22, a cewar masu ruwan inabi.

Jami'an yawon bude ido sun kuma ce da yawa daga yankunan Los Angeles da Orange suna zuwa ne kawai na kwana guda maimakon zama a karshen mako.

Amma yayin da koma bayan tattalin arziki ke ci gaba da jawo kasuwancin, kwarin Santa Ynez har yanzu yana jin daɗin sauran fa'idodi daga “Sideways.”

A Los Olivos Cafe da Wine Merchant, wani gidan cin abinci mai ban sha'awa inda Miles da Jack ke cin abinci tare da Maya (Virginia Madsen) da Stephanie (Sandra Oh), menu yana ba da "Dinner Sideways," sanannen abinci na uku wanda ya haɗa da Gilashin Chardonnay ko Pinot akan $35.

Sam Marmorstein, mamallakin kantin, ya ce kasuwancin ya ragu da kusan kashi 10% a bana daga bara. Amma maziyartan sun ci gaba da zuwa don daukar hotuna ta rumbun ruwan inabi inda aka dauki hoton wurin cin abincin.

"Har yanzu mutane suna cikin fim," in ji shi.

Jeff Paaske, mamallakin gidan cin abinci na Solvang a Solvang, ya yi shirin sanya alluna a rumfar da Miles da Jack suka ci karin kumallo a cikin fim din. "Ina ganin mutane suna shigowa da taswirorin 'Sideway' koyaushe," in ji shi.

Adadin zama ya ragu kusan kashi 20% sama da bara a Days Inn Windmill a Buellton, a cewar babban manajan Randi Stone. Amma kusan sau ɗaya a mako, baƙi suna tambayar Stone game da ɗakin haya 234, inda Miles da Jack suka zauna a cikin fim ɗin.

Wani sauran tasirin "Sideways," wanda aka saki a cikin Amurka a cikin Oktoba 2004, shine ya lalata shaharar Pinot Noir da kuma lalata sunan Merlot.

A cikin fim din, Miles, mai tawayar ruwan inabi snob, raves game da Pinot Noir da rails a kan Merlot, wani nau'in da ya yi imanin ba shi da hali. Kodayake tallace-tallace na Merlot ya kasance mai ƙarfi a duk faɗin jihar, yawancin wineries a cikin kwarin har ma sun daina samar da Merlot, suna yin la'akari da buƙatar nitsewa.

Hatta sana’o’in da aka nuna a fim din amma ba a tantance sunayensu ba sun amfana da fim din.

Firestone Winery a Los Olivos an nuna shi a wani wurin da Miles, Jack, Maya da Stephanie suka snece daga laccar giya don bincika ɗakin ganga. Sunan mai shayarwa bai taɓa fitowa a fim ba amma an jera shi akan taswirar yawon buɗe ido da yawa "Sideway".

A ranar mako na baya-bayan nan, Kerry O'Reilly, masanin ilimin halayyar dan adam daga Ventura, da kawarta Nancy Avery, mai ilimin hanyoyin kwantar da hankali daga Montreal, sun hau kekuna zuwa wuraren shan giya, suna bin taswirar yawon shakatawa na keken gefe da suka buga daga Intanet.

O'Reilly ya ce: "Muna tofa, mun tofa kuma mun hau."

"Idan muna son ruwan inabi, muna sha, mu sha kuma mu hau."

Wataƙila babu wani kasuwanci a cikin kwarin da ya amfana da fim ɗin kamar Hitching Post II, gidan nama mai hayaniya a California 246 wanda aka nuna sau da yawa a cikin fim ɗin.

Mai gidan abincin Frank Ostini ya danganta kashi 10% zuwa 15% na kasuwancinsa ga amincewar da fim ɗin ya kawo. "Wannan wuri wuri ne," in ji gidan cin abinci.

Amma Ostini, wanda ke samar da ruwan inabi nasa, ya sami rauni ta hanyar "Sideways": mummunan bakin Merlot.

"Muna yin Merlot mai kyau," in ji shi. "Har yanzu muna jin daɗin Merlot."