Bikin Baje kolin Balaguro na Duniya (WTE) a Miami, Florida, yana gudana a Cibiyar Taron Filin Jirgin Sama na Miami daga Yuni 13 zuwa 15, 2023.

Wadanne matakai na musamman ne Jamaica ta aiwatar da su don ba da damar yawon shakatawa a matsayin mai samar da ci gaban tattalin arziki da zamantakewa?

Yawon shakatawa ya kasance direba na daya ci gaban tattalin arziki a Jamaica. Jamaica ya aiwatar da matakai da yawa don yin amfani da yawon shakatawa a matsayin mai inganta tattalin arziki da zamantakewa ci gaba.

marketing

Gwamnatin Jamaica ta himmatu wajen inganta yawon shakatawa ta hanyar tallata tallace-tallace daban-daban don jawo hankalin baƙi na duniya. Wannan ya haɗa da kamfen ɗin talla, shiga cikin bajekolin kasuwanci na ƙasa da ƙasa daban-daban, yin hulɗa tare da sabbin kasuwanni, da haɗin gwiwa tare da hukumomin balaguro da kamfanonin jiragen sama don haɓaka Jamaica a matsayin wurin da aka zaɓa.

Ci gaban Humanan Adam

Dole ne a lura cewa yawon shakatawa jerin sassa ne masu motsi waɗanda dole ne su taru ba tare da ɓata lokaci ba don ƙirƙirar ƙwarewar da muke sayar wa duniya kuma akwai mutane da yawa waɗanda ke taimakawa wajen ƙirƙirar wannan ƙwarewar baƙo - ma'aikatan otal, manoma, masu sana'a, yawon shakatawa. masu aiki, ƴan dako jan hula, masu gudanar da aikin kwangila da ma'aikatan jan hankali, don kawai suna. Gwamnati ta fahimci mahimmancin ƙwararrun ma'aikata a cikin masana'antar yawon shakatawa. An aiwatar da matakai don ba da horo da takaddun shaida ga dubban ma'aikatan yawon shakatawa da ɗaliban sakandare ta hanyar shirye-shiryen kyauta da Cibiyar Innovation na Yawon shakatawa ta Jamaica (JCTI) da abokan hulɗarta na gida da na duniya ke bayarwa.

Bugu da ƙari, mun aiwatar da waɗannan dabarun don ba da damar yawon shakatawa a matsayin jagora don ci gaban tattalin arziki da zamantakewa ta:

• Samar da amintaccen kudin shiga na ritaya ga ma'aikatan yawon shakatawa na mu ta hanyar tsarin fensho na Ma'aikatan Yawon shakatawa (TWPS).

• Samar da damar kasuwanci mai mahimmanci ga Kananan da Matsakaitan Yawon shakatawa (SMTEs) ta hanyar abubuwan haɗin gwiwar yawon shakatawa na shekara-shekara (TLN), irin su Kirsimeti a watan Yuli da Sadarwar Sadarwar Sauri, waɗanda ke ba da dandamali ga ɗaruruwan masu kera kayayyaki na gida da 'yan kasuwa don shiga cikin baƙi. sashen da kuma kamfani Jamaica.

• Taimakawa ma'aikatan yawon bude ido da isassun gidaje masu araha; ciki har da kokarin ta hanyar hadin gwiwa da ake kulla da masu zuba jari a otal, don gina gidaje sama da 2,500 ga ma'aikatan otal.

• Haɓaka sabbin masana'antu da farawa a cikin ɓangaren yawon shakatawa ta hanyar Incubator Innovation Innovation.

Gina iyawa don tabbatar da dorewa da juriya

Bugu da ƙari, Jamaica ta yi ƙoƙari don haɓaka iyawa don haɓaka ayyukan yawon shakatawa masu dorewa da juriya. Gwamnati ta aiwatar da tsare-tsare don kare muhalli, adana albarkatun kasa, da inganta harkokin yawon bude ido. Wannan ya hada da kafa wuraren shakatawa na ruwa da wuraren kariya, da inganta harkokin yawon bude ido da kuma ayyukan yawon bude ido na al'umma.

Bugu da kari, gwamnati ta saka hannun jari wajen inganta ababen more rayuwa a kasar don tallafawa yawon bude ido. Wannan ya haɗa da faɗaɗawa da haɓaka filayen jirgin sama, tashar jiragen ruwa, da hanyoyi don haɓaka haɗin gwiwa da sauƙaƙe zirga-zirgar masu yawon bude ido.

Jamaica ta haɓaka haɗin gwiwa tsakanin jama'a da sassa masu zaman kansu don haɓaka haɓakar yawon shakatawa. Haɗin kai tare da masu zuba jari masu zaman kansu da masu ruwa da tsaki na yawon shakatawa ya kasance mahimmanci wajen jawo jari, haɓaka abubuwan more rayuwa, da aiwatar da dabarun talla.

Ta yaya Jamaica ta daidaita kiyaye al'adunta da bukatun masana'antar yawon shakatawa?

Jamaica ita ce wurin da za a je don ƙwararrun al'adun gargajiya. Hasali ma, kiyaye al’adunmu ne ke haifar da buqatar yawon bude ido. Muna ci gaba da kokarin daidaita al'adunmu na al'adunmu tare da bukatun masana'antar yawon shakatawa ta hanyar saka hannun jari ga jama'armu, inganta ayyukan tallafi, haɓaka sabbin abubuwan jan hankali, da haɓaka ayyukan yawon shakatawa masu dorewa waɗanda ke amfanar al'ummominmu da kare muhallinmu.

Shirye-shiryen yawon shakatawa na al'adu: Jamaica ta haɓaka shirye-shiryen yawon shakatawa na al'adu waɗanda ke baje kolin kayan tarihi da al'adun ƙasar. Waɗannan shirye-shiryen suna nufin samar da ingantattun abubuwan al'adu ga masu yawon buɗe ido tare da kiyayewa da haɓaka al'adun Jamaica. Misali, baƙi za su iya shiga cikin ayyuka kamar tarurrukan kiɗan reggae, wasannin raye-rayen gargajiya, da yawon buɗe ido na dafa abinci waɗanda ke haskaka abincin gida.

Bugu da ƙari, Jamaica ta ɗauki matakai don adana wuraren tarihi da wuraren tarihi, tare da tabbatar da cewa sun kasance masu isa ga mazauna gida da masu yawon bude ido. Wurare kamar wurin shakatawa na Blue da John Crow Mountains National Park, Port Royal, da gidan tarihi na Bob Marley ana kiyaye su kuma ana kiyaye su don ba da haske game da tarihin Jamaica da mahimmancin al'adu. Ƙoƙarin kiyayewa yana taimaka wa fahimtar asalin ƙasa da baiwa masu yawon bude ido damar koyo game da al'adun Jamaica.

Mahimmanci, mun fahimci mahimmancin ayyukan yawon shakatawa masu dorewa don rage mummunan tasirin abubuwan al'adun gargajiya. Ana ƙoƙarin inganta yawon shakatawa mai alhakin, kamar iyakance lambobin baƙi a wurare masu mahimmanci, aiwatar da tsarin sarrafa sharar gida, da ƙarfafa mutunta ayyukan al'adu da shafuka. Wannan yana tabbatar da cewa ci gaban yawon buɗe ido ya yi daidai da manufar adana al'adun gargajiyar Jamaica ga al'ummomi masu zuwa.

Bugu da ƙari, mun fahimci mahimmancin shigar da al'ummomin gida cikin ci gaban yawon shakatawa da hanyoyin yanke shawara. Ta hanyar ƙarfafa mazauna gida, muna ba su fahimtar alhakin kiyaye al'adunmu da kuma cin gajiyar damar tattalin arziki da yawon shakatawa ke bayarwa. An kafa ayyukan yawon buɗe ido na al'umma, inda mazauna wurin ke ba da gudummawar baƙi, baje kolin al'adunsu, da ba da ƙwarewar al'adu na musamman.

Bukukuwan kamar Reggae Sumfest, bikin Maroon, da na Jamaica Carnival suna jan hankalin masu yawon bude ido na gida da na waje. Waɗannan abubuwan ba wai kawai suna samar da kudaden shiga na yawon buɗe ido ba har ma suna haifar da dama don nuna kiɗan Jamaica, raye-raye, fasaha, da al'adun dafa abinci.

Shin za ku iya raba kowane labari na nasara ko mafi kyawun ayyuka daga Jamaica waɗanda ke nuna ingantaccen tasirin yawon shakatawa a kan al'ummomin gida?

Yawon shakatawa na aiki ne a matsayin mai samar da ci gaban tattalin arziki, samar da ayyukan yi, samar da ababen more rayuwa, kiyaye al'adu, kawar da talauci, dorewar muhalli, da musayar al'adu a cikin yankunanmu.

Ta hanyar hanyar sadarwa ta haɗin gwiwar yawon shakatawa, mun sami damar faɗaɗa isar da mu ga ƙarin jama'ar Jamaica a cikin al'ummomin yankinmu a cikin ɗimbin masana'antu waɗanda ke samarwa kuma suna ba da gudummawa ga ci gaban sashinmu. Don haka, Kamfanin Agri-Linkages Exchange (ALEX), wanda shi ne wani dandali da ke haɗa kananan manoma kai tsaye da masu saye a cikin masana'antar yawon shakatawa, ya kasance mai canza wasa ga al'ummar noma na gida. A cikin watanni biyu na farkon shekara, manoma 490 sun sami kusan dala miliyan 108 a cikin kudaden shiga ta hanyar dandalin ALEX. Mun kuma sayar da kayan amfanin gona sama da dala miliyan 330 ta hanyar ALEX portal a cikin 2022, muna amfana da manoma 1,733 kamar Fitzroy Mais, wani manomin strawberry a St Andrew, da masu saye 671 da suka yi rajista a dandalin. Wannan shaida ce ta ƙarfin yawon shakatawa da kuma mahimmancin haɗin gwiwar fasaha wajen haɓaka haɓaka da haɓaka.

Akwai wasu mafi kyawun ayyuka da labaran nasara waɗanda ke nuna ingantaccen tasirin yawon shakatawa akan al'ummomin gida waɗanda za a iya ambata:

Masu siyar da kasuwancin mu na sana'a da masu sana'a na gida: Kasuwannin sana'a sun mamaye ko'ina cikin Jamaica, suna ba da nau'ikan kere-kere na gida, zane-zane, da kayayyakin gargajiya. Wadannan kasuwanni suna ba da dandamali ga masu sana'a na gida don nunawa da sayar da abubuwan da suka kirkiro kai tsaye ga masu yawon bude ido. Ta hanyar tallafawa masu sana'a na gida, baƙi suna ba da gudummawa ga jin daɗin tattalin arziƙin waɗannan al'ummomi kuma suna taimakawa kiyaye ƙwarewar sana'a da fasahohin gargajiya. Kasuwar Sana'a ta Ocho Rios da Gidan Tarihi na Gidan Devon sanannen misalai ne inda masu sana'a na gida ke bunƙasa.

Yawon shakatawa na tushen al'umma a Tekun Treasure: Treasure Beach, al'ummar bakin teku a Jamaica, ta rungumi yawon bude ido na al'umma a matsayin wata hanya ta karfafa mazauna yankin da inganta ci gaba mai dorewa. Ta Ƙungiyar Mata ta Treasure Beach da Gidauniyar Treasure Beach, al'ummar sun kafa gidajen baƙi, gidajen cin abinci, da ayyukan yawon buɗe ido waɗanda membobin al'umma ke da su kuma suke sarrafa su. Wannan shiri ya samar da damar samun kudin shiga ga matan gida da iyalai, ingantattun ababen more rayuwa, da tallafawa ayyukan ilimi da kiwon lafiya a yankin.

Yawon shakatawa na kiɗa na Reggae: Al'adun kiɗa na Jamaica, musamman reggae, ya zama babban abin jan hankali ga masu yawon bude ido. Ƙirƙiri iri-iri, kamar bukukuwan kiɗa, yawon shakatawa na reggae, da ziyarce-ziyarcen rikodi, suna baiwa masu yawon buɗe ido damar sanin ingantaccen wurin kiɗan da kuma koyan mahimmancin al'adu da tarihi. Waɗannan ayyukan suna haifar da dama ga mawaƙa na gida, masu shirya taron, da kasuwancin da ke da alaƙa, suna ba da gudummawa ga haɓakar tattalin arziƙi, ƙirƙirar ayyukan yi, da adana al'adun kiɗan Jamaica.

Waɗannan labarun nasara sun nuna yadda yawon buɗe ido a Jamaica ya yi tasiri ga al'ummomin gida ta hanyar samar da damar tattalin arziki, adana abubuwan al'adu, ƙarfafa ƙungiyoyin da aka ware, da tallafawa ci gaba mai dorewa. Ta hanyar daidaita ci gaban yawon buɗe ido tare da haɗin gwiwar al'umma da ƙarfafawa, Jamaica ta nuna cewa yawon shakatawa na iya zama mai haɓaka haɓakar haɓaka da adana asalin al'adu.

Newsarin labarai game da Jamaica

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

It must be noted that tourism is a series of moving parts that must come together seamlessly to create the experience that we sell to the world and there are many individuals who help to create this visitor experience – the hotel workers, farmers, craft vendors, tour operators, red cap porters, contract carriage operators and attractions workers, just to name a few.
We continue to make efforts to balance the preservation of our cultural traditions with the demands of the tourism industry by investing in our people, upgrading supporting infrastructure, developing new attractions, and promoting sustainable tourism practices that benefit our communities and protect our environment.
Facilitating valuable marketing opportunities for Small and Medium Tourism Enterprises (SMTEs) through our annual Tourism Linkages Network (TLN) events, such as Christmas in July and Speed Networking, which provide a platform for hundreds of local producers and entrepreneurs to engage with the hospitality sector and corporate Jamaica.