An kammala bikin Wine & Dine na shekarar 2020 a hukumance jiya. Wannan shi ne karo na farko da Hukumar Yawon Bude Ido ta Hongkong (HKTB) ta yi amfani da wani tsari na "intanet + mara layi" don taron, tare da tabbatar da cewa jama'a za su iya shiga ba tare da sun damu da barkewar cutar ta Covid-19 ba. A lokacin makonni biyar a jere an gudanar da shi, Bikin yana da cikakken tebur na abubuwan masarufin gastronomic don masu sauraro na gida da na duniya.
Lissafin Lissafin Lantarki akan Layi Kusan Sau 850,000
The Masterclasses na Lantarki - sabon “sinadarin” bikin Hong Kong na Wine & Dine na wannan shekara - ya zama shirin tafi-da-gidanka don mutane da yawa yayin barkewar Covid-19. An gudanar da azuzuwan aji 34 a ƙarshen mako uku, wanda ya samar da ra'ayoyi kusan 850,000. Kimanin kashi 30% na masu kallo sun fito ne daga gajerun kasuwanni masu tsayi da tsayi, kamar su Indiya, Taiwan, Burtaniya, Faransa, Amurka da Kanada.
Shahararrun Manyan makarantu na Yanar Gizo sun hada da zanga-zangar dafa abinci "Ah Yat Fried Rice" ta Babban Daraktan dandalin Abincin na Adam Adam Wong; giyar gwaninta da kuma cuku mai fasahar hada kayan kwalliya ta Matasa Master Brewery da Monsieur CHATTÉ; da kuma "Art of Blending: When Johnnie Walker Gana Kofi" ta masanin hada-hadar duniya Antonio Lai da kwararren masanin kofi kofiista Timmy Lam.
Kodayake duk rayayyun Masterclasses na kan layi sun ƙare, ana samun cikakken bidiyo don kallo akan gidan yanar gizon taron https://winedinefestival.discoverhongkong.com.
Taya / Bayarwa da Kayan abinci da Bayar da Abinci tare da Amsa mai Kyau
Bikin ruwan inabi & Dine na Hongkong na wannan shekara ya ci gaba da ba da dama ga 'yan kasuwa na giya da kuma bangaren cin abinci don inganta kayayyakinsu da kasuwancinsu. Misali, HKTB ya yi aiki tare da manyan otal-otal da shahararrun gidajen cin abinci don gabatar da menus 30 don isarwa ko tafiye tafiye, da yawa daga cikinsu ba sa zuwa Bikin, gami da shayi na rana na musamman wanda Grand Hyatt Hong Kong ya tsara. Daraktar Sadarwar Sadarwa ta otal din, Misis Eva Kwok ta ce, “Iyakantaccen lokaci-kawai shayi na rana yana sayarwa fiye da yadda muke tsammani. Kodayake jama'ar Hong Kong ba su cin abinci sosai a 'yan kwanakin nan, amma abinci mai daɗi yana jan su. ”
HKTB ya yi aiki tare da dandamali na cin abinci da ƙungiyoyi don ƙaddamar da tayi sama da ɗakunan cin abinci sama da 500 don haɓaka tattalin arzikin yankin, wanda ya haifar da rajistar ajiyar wurare sama da 10,000 a lokacin da Covid-19 ke ƙarƙashin ikon. "Ta hanyar dandalin tallata HKTB, yawancin gidajen cin abincinmu da muke ciki sun samu karin matsayi fiye da yadda ake tsammani kuma sun kai ga sabbin bangarorin abokan ciniki," in ji Mista Ryan So, Daraktan Ci Gaban Kasuwancin Greater Bay da Hong Kong na Dining City, daya daga cikin dandamalin abokan huldar Bikin .
Ci gaba da ofaddamar da Hong Kong a Kasuwannin Baƙi
HKTB ta gudanar da tallace-tallace a cikin kasuwannin tushen baƙo tare da mai da hankali kan haɓaka hoton Hong Kong a matsayin babban abincin abinci. Ya shirya jerin ayyukan giya-da-shaye-shaye akan layi don kusan 'yan jarida 100 daga kasuwanni masu tsayi da gajere, kamar samfoti na Masterclasses na kan layi, al'adun cin abinci na yau da kullun da aka jagoranta, da tattaunawa da hulɗa tare da sanannen Hong Kong chefs da masu sukar giya. Kodayake kafofin watsa labaru na duniya ba za su iya kasancewa a cikin Hong Kong ba a zahiri, har yanzu suna iya koyo game da al'adun abinci na birni da kuma samun sabon labarai game da wurin cin abincin ta.
Mashahurin mai dafa abinci na Hong Kong Christian Yang ya jagoranci rangadin kayan abinci na kan layi don inganta al'adun cin abinci na yankin na Hong Kong zuwa kafofin watsa labarai na ƙasashen waje.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- It arranged a series of online wine-and-dine activities for nearly 100 journalists from the long- and short-haul markets, such as previews of the Online Masterclasses, a virtual dining culture guided tour, and interviews and interaction with well-known Hong Kong chefs and wine critics.
- The HKTB partnered with dining platforms and associations to roll out offers at over 500 dining outlets to stimulate the local economy, resulting in more than 10,000 reservation bookings at a time when Covid-19 was under control.
- For example, the HKTB collaborated with top hotels and popular restaurants to present 30 menus for delivery or takeaway, many of which were exclusive to the Festival, including a special afternoon tea set designed by Grand Hyatt Hong Kong.
