Barbados Tourism Marketing Inc. (BTMI) ya ci gaba da yin kasancewarsa a cikin yawon shakatawa na duniya da sararin baƙi. Kwanan nan, ƙungiyar ta sami karramawa don ƙwaƙƙwaran tallace-tallace ta Cibiyar Kasuwancin Kasuwanci & Tallace-tallace ta Duniya (HSMAI) a babbar lambar yabo ta Adrian da aka gudanar ranar 13 ga Fabrairu, a New York Marriott Marquis. Yanzu yana cikin 67th shekara, HSMAI Adrian Awards sun gane alamun baƙi da hukumomi "don ƙirƙira da ƙira a cikin talla, tallan dijital, da dangantakar jama'a". Masu shiga sun fito ne daga kowane fanni na baƙon baƙi da suka haɗa da otal-otal, kamfanonin jiragen sama, layin jirgin ruwa, kamfanonin hayar mota, wuraren zuwa da sauransu. A wannan shekara, ƙarƙashin taken 'WanderLOVE', lambar yabo ta Adrian ta ga masu shiga sama da 800.
An bai wa BTMI kyauta a cikin nau'in 'Kamfen Haɗin Kai: Sabon Buɗewa/Ƙaddamarwa' don sabbin dabarun haɗin gwiwar mabukaci don sanar da ƙaddamar da JetBlue sau biyu a kullum, jiragen da ba na tsayawa ba daga filin jirgin sama na John F. Kennedy na New York da kuma na kamfanin jirgin sau biyu- jirage na mako-mako daga Filin jirgin saman Logan na Boston.
Yaƙin neman zaɓe ya ƙunshi nau'in nau'in nau'in sa na farko, ƙwarewar fashe wanda ke nuna mashahurin tushen Barbadian (da Rihanna ta fi so) gidan abinci mai sauri Chefette, tare da kunnawa a Bryant Park na New York da Dandalin Copley na Boston a watan Yunin bara.
Layukan da aka samar sun haifar da layukan da suka shimfiɗa a kan shinge da yawa a cikin New York da Boston, suna samun babban buzz da kuma gabatar da BTMI damar haɓaka makomar Barbados, tare da sabon sabis na jigilar jiragen sama na JetBlue, ga masu kallo da masu wucewa. Haɗin gwiwar ya ga nasara mai ban mamaki a kan dandamali na kafofin watsa labarun, tara kafofin watsa labaru sama da miliyan 5 da abubuwan jin daɗin jama'a, har ma da zana sharhi daga Rihanna kanta ta Instagram.
Ayyukan da aka kunna sun ga mahalarta sama da 3000, tare da shafin saukar da Ziyarar Barbados yana ganin karuwar ziyarar da kashi 17% a kwanakin kunnawa, yayin da yin rajista zuwa Barbados a duk lokacin kunnawa ya karu da babban 40%.
Daraktan BTMI na Amurka, Peter Mayers, da babban jami'in bunkasa harkokin kasuwanci, Tenisha Holder ne suka halarci karbar kyautar a madadin kungiyar.
"Ina matukar alfahari da tawagarmu ta Amurka kuma ina gode musu da gaske saboda hangen nesa, kerawa da sha'awarsu."
Mayers ya kara da cewa, "A koyaushe muna neman damar karfafa dangantakarmu da abokan aikinmu na jirgin sama, wanda JetBlue yana da matukar muhimmanci, yayin da yake nuna mafi kyawun Barbados."
"Wannan haɗin gwiwar babbar nasara ce ga Barbados, JetBlue, da kuma abokan hulɗarmu na gida, Chefette da Export Barbados," ya ci gaba. "Muna fatan wannan shi ne na farko na yawancin haɗin gwiwar da aka samu nasara."
Masu sha'awar za su iya duba shigar BTMI a cikin gallery na masu nasara a https://adrianawards.hsmai.org/. Don ƙarin bayani kan makomar Barbados, ziyarci www.visitbarbados.org.
