COVID-19 yana da mummunar tasiri a kasuwannin otal na duniya

Har zuwa wane coronavirus ya yi tasiri a masana'antar otal ta duniya yanzu ta fara maida hankali.

Bayan cutar da kwayar cutar, wannan tabbas tabbas ne: kasafin kadarorin kadarorin sun zama marasa amfani, jagora ba shi da amfani kuma mahallin kasuwa shine duk masana'antar za ta iya dogaro da gaske yanzu don samun fahimtar girman tasirin kwayar cutar.

Ga masana'antar otal musamman, kalli tasirin coronavirus akan baƙunci a matsayin wasan wasa mai wuyar warwarewa: China ita ce yanki na farko wanda aka haɗa dukkan sassan sauran ƙasashe.

Sin

Ma'anar bayanan farko da ke haifar da rugujewar masana'antar otal shine zama, wanda ya kasance mai saurin faduwa cikin jimlar kudaden shiga (TRevPAR) da riba (GOPPAR). A kasar Sin, zama daga watan Janairu zuwa Fabrairu ya ragu da kashi 40 cikin dari.

Bayanai na cikakken watan Fabrairu sun yi daidai da wannan lokacin abubuwan da ke faruwa a duniya lokacin da, a karshen watan Disamba, kasar Sin ta sanar da Hukumar Lafiya ta Duniya cewa wata kwayar cutar da ba a san ta ba tana haifar da cututtukan huhu a cikin birnin Wuhan, babban birnin lardin Hubei, a gabas. bangaren kasar. Sai a ranar 23 ga watan Janairu ne Wuhan ya shiga cikin kulle-kulle a wani yunƙuri na keɓe cibiyar barkewar cutar Coronavirus.

Wuhan ya kasance kasa sifili ga abin da zai zama annoba ta duniya. A matsayin tushen yaɗuwar, duk lardin ya ga faɗuwar faɗuwar mahimmin ayyukansa a cikin watanni biyun farko bayan haka.

A cikin Janairu, TRevPAR ya ragu da kashi 29.4% na YOY, wanda ya haifar da raguwar 63.8% na YOY a GOPPAR. A halin yanzu, farashin aiki a matsayin kashi na jimlar kudaden shiga ya haura maki 0.2 cikin dari. A cikin Fabrairu, lokacin da inuwar kwayar cutar ta yi girma, TRevPAR ta ragu da kashi 50.7% YOY.

Rashin kudaden shiga ya zo ne a kan koma bayan tattalin arziki, sakamako mai ma'ana na rufe otal da kuma kora daga aiki. A wannan watan, Hilton ya ba da sanarwar rufe otal 150 a China, ciki har da otal hudu a Wuhan. Kudin aiki ya ragu da kashi 41.1% na YOY, amma har yanzu ana samun su azaman kashi na jimlar kudaden shiga, saboda faɗuwar kudaden shiga. GOPPAR ya ragu da kashi 149.5% YOY a wata.

Gaba dayan babban yankin kasar Sin sun sha wahala matuka a watan Fabrairu, inda mazauna yankin suka fadi zuwa lambobi guda. RevPAR ya ragu da kashi 89.4% na YOY, wanda ya yi daidai da manyan sarkokin duniya -Marriott ya ce RevPAR a otal-otal dinsa na kasar Sin ya ragu da kusan kashi 90% idan aka kwatanta da na shekarar da ta gabata.

TRevPAR a watan Fabrairu ya ragu kusan kashi 90% zuwa $10.41 akan kowane-daki-daki-daki. Karancin kudaden shiga ya haifar da farashin ma'aikata a matsayin kaso na jimlar kudaden shiga da ya yi tsalle sama da maki 221, duk da raguwar sama da kashi 30 bisa 27.73 na kowane daki. GOPPAR a cikin watan ya kasance mara kyau a $216.4 akan tsarin PAR, raguwar XNUMX% daga lokaci guda a shekara guda da ta gabata.

Manufofin Ayyukan Riba & Asara - China (a cikin USD)

Ana hasashen, Beijing da Shanghai sun sami sakamako iri ɗaya. Riba a cikin garuruwan biyu ya faɗo cikin ƙasa mara kyau, kusan $40 akan tsarin PAR.

A duk faɗin Asiya, yanayin bayanai sun kasance masu muni, idan ba su da kyau. Koriya ta Kudu, wacce aka yaba da ikonta na farko na dakile yaduwar kwayar cutar, ta samu yawan mamayar da kashi 43% a cikin watan Fabrairu, wanda ya yi kasa da kashi 21 cikin dari idan aka kwatanta da daidai lokacin da shekara guda da ta gabata.

A bayanin kula, matsakaicin matsakaicin ƙasar ya haura 2.1% YOY kuma farashin ma'aikata akan tsarin PAR ya ragu da kashi 14.1% (wataƙila sakamako na furloughs da kora daga ma'aikata), amma babban asarar zama ya haifar da raguwar -107% a cikin YOY. GOPPAR.

Hakazalika, Singapore, wacce ita ma aka yabe ta don shawo kan yaduwar kwayar cutar saboda saurin ganowa, ganowa da keɓe marasa lafiya, ta ga raguwar kasancewarta, amma faɗuwar hauhawar farashin ɗakuna kuma F&B ta ja TRevPAR ƙasa 48% YOY. Raunanniyar kudaden shiga ya cika ta hanyar ajiyar kuɗi gabaɗaya, amma bai kusan isa ya hana raguwar riba ba, wanda ya ragu da kashi 80.1% YOY.

Asiya ita ce ta farko da ta fara fuskantar girgiza tsarin sakamakon coronavirus. Turai da Amurka yanzu suna jin gaskiyar hakan, kuma kodayake bayanan Fabrairu ya ragu sosai, tsammanin shine cikakken bayanan Maris na iya kwaikwayi bayanan Asiya na Fabrairu.

Turai

Don nuna tasirin canjin kwayar cutar, jimillar bayanan Turai a cikin watan Fabrairu ba su nuna rashin kulawar da Asiya ta yi ba. RevPAR ya kasance lebur, yayin da TRevPAR da GOPPAR a zahiri sun fitar da ingantaccen haɓaka, sama da 0.3% da 1.6%, bi da bi. Masu otal a Turai za su yi farin ciki da ɗaukar waɗannan lambobin suna ci gaba, amma gaskiyar ita ce, nahiyar Asiya ce kawai ta ragewa Asiya ta makonni, kuma da alama bayanan za su nuna hakan a cikin Maris.

Manuniya na Aiwatar da Fa'ida & Asara - Turai (a cikin EUR)

A cewar Jami'ar Johns Hopkins, Italiya a halin yanzu tana bayan China kawai a cikin adadin cututtukan coronavirus da aka ruwaito. An fara samun rahoton bullar cutar a Italiya a ranar 31 ga Janairu. Ya zuwa watan Fabrairu, masana'antar otal din ta sun riga sun ji nauyin yaduwar kwayar cutar.

TRevPAR ya sauke 9.2% YOY-ba kusan tashin hankali da aka gani a Asiya ba-amma GOPPAR ya rage 46.2% YOY, sakamakon raguwar kudaden shiga, duk da cewa jimlar farashin akan PAR ya ragu da 5.2% YOY. Hanya guda ɗaya ta azurfa ita ce watan Fabrairu a tarihi wata jinkiri ne ga Italiya, kuma ƙarshen cutar ta kwayar cutar zai zama anodyne ga yuwuwar bazara mai fa'ida.

Bayanan London sun fi dacewa da jimillar bayanan Turai. Matsakaicin ya ragu da maki 2.4 na watan, amma matsakaicin ƙimar ya tashi, wanda ya haifar da ingantaccen haɓakar RevPAR da TRevPAR, duka suna haɓaka 0.5% YOY. GOPPAR ya kasance lebur YOY, an haɓaka shi ta hanyar lebur zuwa haɓakar kuɗi mara kyau.

Amurka

An yi abubuwa da yawa game da martanin Amurka game da coronavirus. Shari'ar farko da aka tabbatar ta zo ne a ranar 20 ga Janairu, arewa da Seattle. Ya metastasized daga can. Bayan watanni biyu, Amurka tana da fiye da 50,000 da aka tabbatar. Kamar yadda yake ga Turai, tasirin baƙar fata yana da yawa, ra'ayin da shugabannin kamfanonin otal suka rigaya suka yi, waɗanda suka koka game da faɗuwar kudaden shiga da kuma tilasta yin murabus da kora.

A cikin Amurka, bayanan Fabrairu sun banbanta - kwantar da hankali kafin guguwar Maris. RevPAR na watan ya ragu 0.8% YOY, wanda ya ba da gudummawa ga raguwar 0.2% YOY a cikin TRevPAR. GOPPAR na wata ya ragu da kashi 0.6% na YOY, duk da cewa jimlar kuɗin da ake kashewa akan tsarin PAR ya ragu da kashi 0.6% YOY.

Manufofin Ayyukan Riba & Asara - Amurka (a USD)

Seattle, inda aka gano sifilin mara lafiya a Amurka, yana da ƙarfi sosai a watan Fabrairu. GOPPAR ya karu da kashi 7.3 cikin 0.6 na YOY, yayin da karuwar kudaden shiga tare da rage farashin ya haifar da kasa. Jimlar farashin aikin otal a matsayin kashi na jimlar kudaden shiga ya ragu da maki 8.8 kuma farashin kayan aiki ya ragu da kashi XNUMX% YOY.

New York ta sami irin wannan labari mai inganci. GOPPAR ya tashi da kashi 15%, amma cikakkiyar darajar dala har yanzu ba ta da kyau a $-3.38. Fabrairu shine na biyu kacal zuwa Janairu a matsayin watan mafi muni na shekara ga masana'antar otal ta birnin New York akan yanayin yanayi da ma'auni na sama da ƙasa.

Kammalawa

Ba abin mamaki ba ne a ce babu wani abu guda daya da ya faru a tarihin duniya da ya yi wani mummunan tasiri a masana'antar baki ta duniya fiye da coronavirus. Wata rana kamawar kwayar cutar za ta sassauta, amma har sai lokacin, yin hasashe game da aikin nan gaba aikin wauta ne. Masana'antar yanzu fiye da kowane lokaci tana buƙatar tuntuɓar bayanai don fahimtar yanayin yau da daidaita kasuwancin daidai.

Akwai watanni na wahala a gaba, kuma za ku yi wahala don samun Pollyanna da yawa a cikinmu. Amma wannan kuma, zai wuce. Yi la'akari da shi ƙarshen sake zagayowar tsawaita zagayowar da farkon sabon kuma ku kasance cikin shiri don dawowa.