Idan ya zo ga ɓangaren MICE (Taro, centarfafawa, Taruka da Abubuwan da suka faru), ana ɗaukar Singapore da Malaysia a matsayin "tigers MICE" na yankin kudu maso gabashin Asiya. Mai zafi a kan dugadugansu wata tattalin arziƙi ce mai saurin tashi a wannan yanki, Vietnam, wanda ke tsammanin ya zama babbar barazana a cikin shekaru masu zuwa.
A cewar Hukumar Kula da Yawon Bude Ido ta Vietnam (VNAT), yawon bude ido na MICE ya kawo sau huɗu ko biyar fiye da sauran nau'ikan yawon buɗe ido, saboda wannan ɓangaren matafiya na yawan kashe kuɗi. Wannan ya sanya MICE ta zama silar ci gaba a ƙasashe kamar Singapore, Malaysia da Thailand.
Vietnam ma ta sanya idanunta kan wannan keɓaɓɓiyar kek ɗin bayan ta karɓi bakuncin manyan abubuwan da suka faru kamar su APEC (Hadin gwiwar Tattalin Arzikin Asiya) 2017, Taron ASEAN na 2010, da ASEAN Tourism Forum-ATF 2009.
Congressungiyar Congressungiyar Internationalasa ta Duniya da (ungiyar Taro (ICCA) ta bayyana cewa Vietnam ta fara zama amintacciyar makoma a duniya kuma wuri mai kyau ga masu saka jari na ƙasashen waje. Bangaren yawon bude ido na kasar yana kuma himmatuwa wajen gyara kayayyakin more rayuwa da aiyukan su domin inganta karfin su na karbar bakuncin manyan ayyukan MICE.
Duk da yake manyan biranen Hanoi da Ho Chi Minh sun kasance bayyane zuwa wuraren da kamfanonin kamfanoni da matafiya ke zuwa Vietnam a da, biranen yankin na tsakiya kamar su Danang, Hoi An da Nha Trang suna ƙara zama masu zaɓaɓɓu.
A cikin 2016, biranen Vietnam kamar Hanoi, Danang, Nha Trang da Ho Chi Minh sun ƙara jerin manyan otal-otal 4 da 5 na duniya. Hakanan kwanan nan an fadada filin jirgin saman Nha Trang don ya ƙunshi ƙarin jiragen yanki da na ƙasashen waje.
“Matafiya na kasuwanci galibi sun fi na matafiyin hutu sau huɗu ko biyar. Don haka muna ganin dama da yawa a cikin yawon shakatawa na MICE, kuma tare da tattalin arzikin duniya yana dawowa kan ƙafafunsa, akwai sake buƙatar buƙatun nune-nunen, tarurruka da abubuwan da suka faru. Vietnam tana da babbar dama a cikin yawon bude ido na MICE wanda ya zama dole mu himmatu da dabarun bincike, domin yaudarar wasu kungiyoyin kasa da kasa su dauki bakuncin al'amuransu a gabar ruwanmu, "in ji mai gabatar da kara na Vietnamjet, Nguyen Thi Phuong Thao.
Addsaya daga cikin hanyoyin da za a yi wannan, in ji ta, ita ce haɓaka hanyoyin shiga cikin manyan biranen Vietnam ban da Hanoi da Ho Chi Minh City, waɗanda ke ba da kyakkyawar kyakkyawar yanayin ƙasa da ƙwarewar al'adu ga matafiya masu neman ingantattun ƙwarewar kasuwanci da lokacin shakatawa (B-dama) .
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- Duk da yake manyan biranen Hanoi da Ho Chi Minh sun kasance bayyane zuwa wuraren da kamfanonin kamfanoni da matafiya ke zuwa Vietnam a da, biranen yankin na tsakiya kamar su Danang, Hoi An da Nha Trang suna ƙara zama masu zaɓaɓɓu.
- Vietnam has great potential in MICE tourism which we have to actively and strategically explore, in order to entice more international organisations to host their events on our shores,” said Vietjet founder and CEO, Nguyen Thi Phuong Thao.
- According to the Vietnam National Administration of Tourism (VNAT), MICE tourism brings in up to four or five times more than other types of tourism, because this segment of travellers tend to spend more.
