BANGKOK (eTN) - Shekaru biyu da rabi kacal bayan bikin buɗe otal ɗinsa na 300 a Asiya, Accor Asia Pacific ta yi bikin farko a cikin 2010 kadara ta 400th. Kungiyar ta yi hasashen za ta wuce alamar otal 500 nan da shekarar 2012.

Wasu gyare-gyaren alamar, duk da haka, an yi. Burin Sofitel Luxury Hotel shine ya zama firaministan Faransa da na Turai na baƙon baƙi na duniya - matsayin da ƙungiyoyin Amurka da Asiya ke jagoranta a halin yanzu. A farkon 2008, Sofitel ya sanar da wannan sake fasalin hangen nesa don alamar. An gabatar da sabon tambari, yayin da aka ƙirƙiri babban bambanci "Legend" a cikin Sofitel Luxury Hotels. Mayar da Sofitel a cikin alamar kayan alatu na ƙarshe na Accor ya fassara zuwa raguwar haɓakawa. A cikin 2009, an sake canza wasu kaddarori 50 (mafi yawa cikin Pullman ko M-Gallery) don ba da ƙarin hoto mai kama da Sofitel. Duk sauran kadarorin da suka rage za a gyara su gaba daya nan da 2012.

Tare da yawon buɗe ido na Asiya yana ruri da baya, Sofitel shima yana girma a kudu maso gabashin Asiya, kodayake a hankali. A kudu maso gabashin Asiya, sarkar alatu tana da tarin kadarori 9 a Cambodia, Philippines, Thailand, da Vietnam. Shahararriyar su ita ce Sofitel Legend Metropole a Hanoi, ƙwararren ƙwararren gine-gine tun daga lokacin mulkin mallaka na Faransa. Sarkar, duk da haka, kwanan nan ta yi asarar wani kadarorin mulkin mallaka. A watan Oktoba na wannan shekara, otal ɗin Sofitel Palace da ke wurin shakatawa na tsaunin Dalat ya koma otal ɗin Dalat Palace. "Mai shi Dalat Resort Incorporation (DRI) bai sabunta kwangilar tare da mu ba," in ji Anthony Slewka-Armfelt, darektan tallace-tallace na yankin na Sofitel Kudu maso Gabashin Asiya.

Sofitel, duk da haka, yana juya idanunsa zuwa sabon flagship a Cambodia. Sofitel Phnom Penh Pokéethra zai buɗe a ƙarshen shekara. "Gini ne na zamani, amma zai kasance da dandano na mulkin mallaka na musamman, musamman ga gidajen cin abinci, wuraren shakatawa, da dakunan taro," in ji Mista Slewka-Armfelt. An saita kadarorin a gefen kogi tsakanin lambunan shimfidar wuri a cikin wani tsohon kwata na Faransa na babban birnin Cambodia kuma zai ba da dakuna 210 masu alfarma da suites waɗanda ke kallon kogin Mekong. Ana buɗewa a ranar 11 ga Disamba, otal ɗin za ta kasance mai masaukin baki ga taron tafiye-tafiye na Asean mai zuwa, wanda zai gudana daga ranar 15 zuwa 21 ga Janairu. Otal din otal na wakilai," in ji Dider Lammot, Sofitel Phnom Penh GM. Sofitel zai kasance yana da gidan rawa mafi girma a babban birni mai fadin murabba'in mita 1,800.

Wani ci gaba mai ban sha'awa shine buɗewar Sofitels biyu a Bangkok nan da shekara mai zuwa. Alamar SO Bangkok ta Sofitel za ta kasance a kan titin Sathorn da ke fuskantar Lumpini Park. Zai zama na zamani na musamman, wanda ke niyya ga mazaunan biranen Asiya kuma zai ba da dakuna 230. Sofitel Sukhumvit shima zai bude a karshen shekara mai zuwa. An jinkirta aikin da shekara guda bayan faduwar kasuwar otal a Bangkok a farkon wannan shekarar. “Yanzu muna da kwarin gwiwa cewa otal din zai bude kan lokaci. Tare da dakuna 345, zai zama wani abu mai ban sha'awa a cikin fayil ɗin mu a babban birnin Thailand," in ji Mista Slewka-Armfelt.

Duk da janyewar Sofitel daga Dalat, akwai ƙarin ayyuka masu ban sha'awa ga Accor a Vietnam. Patrick Basset, mataimakin shugaban ayyuka na Vietnam, Philippines, South ya ce "An ko da yaushe ana daukar Vietnam a matsayin daya daga cikin dabarun kasuwa a kudu maso gabashin Asiya don Accor, wanda aka nuna ta hanyar shigowar Accor na farko da ci gaba a cikin kasar tun 1991," in ji Patrick Basset, mataimakin shugaban ayyuka na Vietnam, Philippines, South Koriya, da Japan.

Accor yana shirin faɗaɗa adadin samfuran da ake bayarwa a Vietnam don haɗa manyan kayayyaki kamar Pullman da MGallery, har zuwa mafi kyawun otal otal ibis. A shekara ta 2013, Accor zai buɗe otal ɗin Pullman guda 5 a cikin ƙasar (Danang, Hanoi, Hai Phong, Ho Chi Minh City, da Vung Tao). MGallery na biyu, Hotel De L'Opera a Hanoi zai buɗe kafin ƙarshen shekara, yayin da Novotels uku - Novotel Imperial Hoi An, Novotel Resort Phu Quoc, da Cibiyar Novotel Saigon - za a kammala a farkon 2011. Hakanan za a kammala sabon Mercure. An kammala shi a Hanoi, yayin da aka sanar da otal na farko na Ibis a Vietnam don Ho Chi Minh City a cikin 2012.

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

“Vietnam has always been considered as one of the strategic markets in Southeast Asia for Accor, which is demonstrated through Accor's early entrance and consistent growth in the country since 1991,” said Patrick Basset, vice president of operations for Vietnam, the Philippines, South Korea, and Japan.
A new Mercure will also be completed in Hanoi, while the first Ibis hotel in Vietnam has been announced for Ho Chi Minh City in 2012.
“It is a modern building, but it will have a distinctive colonial flavor, especially for the restaurants, the spa, and the meeting rooms,” added Mr.