'Yan Ostireliya gabaɗaya ba sa ƙiyayya ga ƴan gashin fuka-fukai amma da alama yawon buɗe ido Ostiraliya ta yanke shawarar cewa lokaci ya yi da za a zana layi ƙarƙashin "inda kuke jahannama?" lamarin.
Hukumar yawon bude ido, wacce ke kashe sama da fam miliyan 30 a shekara wajen kokarin jawo hankalin masu yawon bude ido Down Under, ta mika asusun talla ga DDB a duk duniya. An fitar da M&C Saatchi wanda ke kan karagar mulki a cikin watan Mayu.
DDB Worldwide ya riga ya yi alkawarin sabon kamfen ba zai yi amfani da kowane mugun harshe ba. Chris Brown, darektan gudanarwa na kungiyar DDB Sydney, ya gaya wa The Australian: "Ba mu da shirin yin amfani da kowane irin kalaman batanci." Firayim Ministan Australia, Kevin Rudd, tun da farko ya kira kamfen din "cikakkiyar bala'in zinare" wanda ya kasa samar da wani muhimmin fa'ida ga masana'antar yawon shakatawa.
An yi tunanin yaƙin neman zaɓe mai cike da cece-kuce a Ostiraliya, amma ya fusata hankalin Birtaniyya game da amfani da kalmar "jini", tare da korafe-korafe da dama ga masu sa ido na talla. Hukumar da ke kula da tallace-tallace ta takaita tallan gidan talabijin din bayan karfe tara na dare kuma ta ba da umarnin a cire allunan tallace-tallace a gefen hanya, amma ta ba da damar a ci gaba da buga kamfen. Ministan yawon shakatawa na Australiya na lokacin Fran Bailey ya ba da wannan "tabbatacciyar matsayi, mai ban sha'awa" kuma babban ma'auni biyu da aka ba da allunan tallan FCUK an ba su izini a Burtaniya.
Tallan, wanda ya haifar da nasa ɓarna, an watsa shi a duk duniya don amsa daban-daban. Ba a tantance shi ba a cikin New Zealand da Amurka amma tare da taken mai sauƙi "to ina kuke?" in Singapore.
Ba Britaniya ba ne kaɗai suka fusata ba. Mutanen Kanada kuma sun yi fushi, duk da cewa rashin amincewarsu shine kalmar "jahannama" maimakon "jini" da harbin gilashin giya mara kyau, wanda ya keta ka'idojin tallace-tallace saboda ya nuna mutane suna jin dadin barasa (cikakken gilashin zai, a fili). sun yi kyau).
Sabon kamfen na DDB zai ƙunshi taurarin allo na Australiya Russell Crowe da Nicole Kidman, waɗanda ke fitowa a cikin fim ɗin Australia a halin yanzu. Kuma duk zai kasance a cikin mafi kyawun dandano, ba shakka.
nlekọta.co.uk
