PhoCusWright@ITB Berlin: amfani da e-kasuwanci da fasahar balaguro don samun gasa

BERLIN - "Faɗaɗa E-Travel A Faɗin Turai" shine babban jigon taron Fasaha na Balaguro, wanda za'a gudanar a ranar 12 ga Maris, 2009 ta amfani da Ingilishi a matsayin harshen taron.

BERLIN - "Faɗaɗa E-Travel A Faɗin Turai" shine babban jigon taron Fasaha na Balaguro, wanda za'a gudanar a ranar 12 ga Maris, 2009 ta amfani da Ingilishi a matsayin harshen taron. PhoCusWright daga Amurka ne suka tsara shirin, masu binciken kasuwa da masu ba da shawara na duniya da suka kware a fannin balaguro.

Sakamakon Binciken Balaguron Balaguro na Kan Layi na Turai daga PhoCusWright ya nuna cewa zaɓin yin amfani da fasaha yana da mahimmanci don nasarar tafiye-tafiye, yawon shakatawa, da kuma baƙi: “Yau sama da kashi ɗaya cikin huɗu (28%) na balaguron balaguron Turai ana yin rajista ta kan layi, kuma nan da shekarar 2010 adadin yin rajistar kan layi zai karu da kashi uku, a cewar Michaela Papenhoff, babban manazarcin kasuwa na PhoCusWright und Shugaba na h2c consulting gmbh. A cikin jerin jawabai masu mahimmanci, tebur zagaye na zartarwa, tambayoyin Shugaba, da taƙaitaccen gabatarwar "Mituna biyar na Fame", PhoCusWright@ITB Berlin za ta ba da cikakkiyar fahimta game da ci gaba, sabbin abubuwa, da sabbin ayyuka.

Shahararrun masu magana kan abubuwan da ke faruwa a halin yanzu a cikin kasuwancin e-tafiye-tafiye
Abubuwan da ke cikin shirin za su haɗa da zaman, "Ƙirƙirar Fasaha ta Sake Ƙirƙirar Rarraba Balaguro." A nan gaba, siyan tikitin jirgin ƙasa ya kamata ya zama mai sauƙi kamar yadda siyan tikitin jirgin sama ya riga ya kasance. Maganar mahimmanci ta Eberhard Kurz, CIO Deutsche Bahn AG, za ta ba da gabatarwa mai mahimmanci ga tattaunawa game da shingen fasaha da tattalin arziki da kuma yiwuwar yin ajiyar kuɗi ta hanyar Intanet.

Wani jigon magana, "Fasahar Haɗuwar Farin Ciki da Ƙaunar Soyayya," kuma yana daure don tada muhawara. Tamara Heber-Percy, wanda ya kafa tashar yanar gizo, “Mr. da Mrs. Smith," da James Lohan, darektan gudanarwa na "Mr. da Mrs. Smith," za su yi bayani game da faffadan fage na kan layi na samfuran alatu, duka a cikin boutiques da kuma masana'antar balaguro.

Jerin jagororin zagaye na zartarwa masu ban sha'awa za su samar da abubuwa da yawa don tattaunawa cikin yini. Misali, “The Semantic Web Meets Travel” zai ba da alamar yadda Intanet ke saurin tafiya. Ba da jimawa ba cikakken damar yanar gizon ya bayyana ya ƙare, lokacin da ƙarni na gaba ya bayyana: “Yanar gizo na Semantic.” Wani tebur mai taken "Ikon Gida," yayi alƙawarin yin jayayya sosai, shima. Duk da fadada duniya na manyan OTA (Hukumomin balaguron kan layi), yawancin OTA na yanki suna ci gaba da bunƙasa a kasuwannin cikin gida nasu. Fa'idodin gasa a matakin gida shine mabuɗin nasarar su. Tattaunawa game da "Mafi kyawun Ayyuka a cikin Aikace-aikacen Wayar hannu don Balaguro" za su yi nazari sosai kan sadarwar tafiye-tafiye ta hannu. Wannan ya haɗa da sababbin fasahohin mara waya, na'urori masu zuwa na gaba, da aikace-aikacen abokantaka na mai amfani kamar taswira. Kuma teburin zagaye da ke hulɗa da "Tattalin Arziƙi na Biya Per Action (PPC) da Pay Per Click (PPA)" zai bayyana cewa ƙirar kasuwancin matasan suna ƙara zama mai ban sha'awa saboda haɗar wuce gona da iri tsakanin sharuɗɗan bincike (misali, Google Adwords), don haka gabatar da sabon ƙalubale ga hanyoyin ajiyar al'ada.

A cikin zaman guda huɗu mai taken "Minti biyar na Fame," Shugabannin kamfanoni na kwanan nan masu farawa a cikin masana'antar balaguro za su ba da ɗan taƙaitaccen bayani game da tsarin kasuwancin su na nasara. "Mafi mahimmancin fasalin wannan babban shirin shi ne cewa za a bayyana tura fasahar balaguro ta hanyar manyan masu magana ta hanyar amfani da misalai masu amfani daga duniyar kasuwanci," a cewar Michaela Papenhoff. " Kwararru a cikin tallace-tallace, tallace-tallace, da ci gaban kamfanoni a cikin tafiye-tafiye, yawon shakatawa, da kuma wuraren ba da baƙi za su iya koyon yadda za su yi amfani da ci gaban fasaha mafi kyau don samun riba, inganta haɓaka, da kuma samun ingantaccen aiki."

Kuma Maris 11, 2009 za a ga farkon taron koli na biyu na PhoCusWright Bloggers, wanda aka fara cikin nasara a bara. Masu rubutun ra'ayin yanar gizo daga masana'antar tafiye-tafiye za su yi musayar ra'ayoyi game da halin yanzu da na gaba a fagen abubuwan da aka samar da mai amfani. Za a sami tarurrukan bita na kyauta waɗanda ke gabatar da tarihin shari'o'i masu yawa, waɗanda ke magance irin abubuwan kamar rarrabuwar kawuna da haɓakawa a fagen kafofin watsa labarun, Twitter, da SEO.

PhoCusWright@ITB Berlin za a yi a Maris 11 da 12, 2009 a Hall 7.3, Europa Room, a lokacin ITB Berlin Convention. Ana samun ƙarin cikakkun bayanai game da abubuwan da suka faru a www.itb-convention.com/phocuswright. Ana iya yin aikace-aikacen gaba don halartar PhoCusWright ITB@Berlin akan layi. Kudin shiga shine Yuro 350 kuma ya ƙunshi duk zaman, abun ciye-ciye, abincin rana, da liyafar hadaddiyar giyar bayan taron. Yawan Tsuntsaye na Farko na 300 kawai maimakon Yuro 350 yana aiki har zuwa 31 ga Janairu.

Game da ITB Berlin da kuma ITB Berlin Convention
ITB Berlin 2009 zai gudana daga Laraba, Maris 11 zuwa Lahadi, Maris 15 kuma za a buɗe don kasuwanci baƙi daga Laraba zuwa Juma'a. Daidai da bikin baje kolin, taron ITB Berlin zai gudana daga ranar Laraba 11 ga Maris zuwa Asabar 14 ga Maris, 2009. Don cikakkun bayanan shirin, danna www.itb-convention.com.

Fachhochschule Worms da kamfanin binciken kasuwa na tushen Amurka PhoCusWright, Inc. abokan hulɗa ne na ITB Berlin Convention. Turkiyya ce ke daukar nauyin taron ITB Berlin na bana. Sauran masu tallafawa na ITB Berlin Convention sun hada da Top Alliance, alhakin sabis na VIP; hostityInside.com, abokin aikin watsa labarai na Ranar Baƙi na ITB; da Flug Revue, abokin aikin watsa labarai na Ranar Jirgin Sama na ITB. Gidauniyar Planeterra ita ce babban mai tallafawa ITB Corporate Social Responsibility Day, kuma Gebeco ita ce babban mai ɗaukar nauyin bikin Yawon shakatawa da Al'adu na ITB. TÜV International shine ainihin mai tallafawa taron mai taken "Halayen Aiki na CSR." Waɗannan abokan haɗin gwiwa ne masu haɗin gwiwa tare da Ranakun Balaguro na Kasuwancin ITB: Air Berlin PLC & Co. Luftverkehrs KG, Verband Deutsches Reisemanagement eV (VDR), Vereinigung Deutscher Veranstaltungsorganisatoren eV, HSMA Deutschland eV, Deutsche Bahn AG, geschaeftsre, hotel.1 Kerstin Schaefer eK - Sabis na Motsi, da Intergerma. Air Berlin shine babban mai ba da tallafi na ITB Business Travel Days 2009.

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Game da marubucin

Linda Hohnholz

Edita a shugaba don eTurboNews bisa ga eTN HQ.

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