Ofishin Taron Philadelphia da Ofishin Baƙi yana haɓaka yawon shakatawa na Philly a Burtaniya

Ci gaba da kasancewa a matsayin babbar kasuwar ciyar da abinci ta Philadelphia don ziyarar ƙasashen waje, tare da baƙi sama da 108,000 zuwa birni a cikin 2017, Babban Taron Philadelphia da Ofishin Baƙi ya yi tafiya zuwa Burtaniya don haɓaka ziyarar zuwa Philadelphia. Muhimman tarurrukan da aka yi da jami’an gwamnati da wakilan kamfanoni, tare da ofishin magajin gari Jim Kenney, wani bangare ne na shirin, wanda ya dauki tsawon makonni biyu a karshen watan Oktoba da farkon watan Nuwamba. Shugabancin PHLCVB ya gana da shuwagabannin kamfanin jiragen sama na American Airlines da British Airways domin tattaunawa kan harkokin sufuri da samun damar shiga tsakanin hanyoyin biyu. PHLCVB tana aiki kafada da kafada da Filin jirgin saman ƙasa da ƙasa na Philadelphia don cimma wannan burin.

A ranar Lahadi, Oktoba 28, wasan NFL na Philadelphia Eagles da Jacksonville Jaguars ya yi aiki a matsayin taron sandar sanda, yana ba Philadelphia haske a matsayin wurin yawon shakatawa na Amurka a matakin kasa da kasa.

Tare da masu sauraron rikodin rikodin 85,870 magoya baya a filin wasa na Wembley a Landan, PHLCVB ta haɗe tare da ofishin wakilai na Burtaniya da Brand USA, mai zaman kanta, haɗin gwiwa mai zaman kansa wanda aka sadaukar don haɓaka balaguro na ƙasa da ƙasa zuwa Amurka, don haɓaka birni. .

Wasu daga cikin dabarun tallan PHLCVB masu alaƙa sun haɗa da:

• Iskar tallace-tallace na 30 na biyu - bisa sabon kamfen na PHLCVB, 'Frankly Philadelphia' - watsa shirye-shirye tsakanin farkon Oktoba da Nuwamba a lokacin shirye-shiryen Sky Sport ta NFL. Tallan zai gudanar da jimlar sau 34 a Burtaniya kuma ya kai masu kallo miliyan 8 a lokacin kakar.

• Kunna hoton hoto na zamantakewa na zamantakewa a taron NFL's Tailgate a waje da filin wasa na Wembley ranar Lahadi, Oktoba 28. Mahalarta sun ɗauki hotuna a gaban wani koren allo sannan kuma sun sami damar zaɓar ɗayan manyan hotuna uku na Philadelphia waɗanda suka mamaye su kuma suka zama GIF. domin rabawa jama'a.

• A lokacin wasan Eagles, PHLCVB ta karbi bakuncin manyan abokan cinikin balaguro na Burtaniya, wakilan gwamnati da kafofin yada labarai a filin wasa na Wembley don tallata Philadelphia a matsayin farkon wurin Amurka.

• Tallan PHLCVB na biyu na 15 na Frankly Philadelphia ya yi gudu a filin wasa na Jumbotron a gaban rikodin rikodin magoya bayan 85,870, da kuma lokuta da yawa a lokacin NFL Tailgate a wajen filin wasa na Wembley.

• An haɗa tallar cikakken shafi a cikin shirin ranar wasan, akwai don siya a cikin shagon fan kuma an bayar da ita ga duk wuraren kulab da baƙi.

• Kamfen ɗin tallan dijital da aka yi niyya na Geo a cikin Burtaniya ya fara ne a ranar Oktoba 1 kuma zai gudana har zuwa Nuwamba akan gidan yanar gizon NFL UK da Expedia, wanda aka tsara don samar da buƙatun zuwa Philadelphia.

• A cikin haɗin gwiwa tare da O2, na biyu mafi girma na cibiyar sadarwar wayar hannu a cikin Burtaniya, tare da British Airways da Hampton Inn Center City, PHLCVB sun gudanar da gasa ga abokan cinikin O2 don cin nasarar tafiya zuwa Philadelphia. Kunshin ya kuma hada da tikitin zuwa wasan Eagles. Haɗin kai ya yi girma, tare da shigarwar 238,916.

• Ta hanyar haɗin gwiwa tare da The Telegraph, babban tashar buga labarai da dijital da ke hidima ga Burtaniya, tare da American Airlines da Sofitel Philadelphia, PHLCVB sun sake yin wata gasa, suna niyya ga matafiyi na alatu, don cin nasarar tafiya zuwa Philadelphia. Gasar ta ba da ganuwa ga masu sauraro fiye da masu karatu 370,000 da masu biyan kuɗi na kan layi 80,000.

Bugu da ƙari, a ranar 16 ga Oktoba a cikin jagorar wasan, PHLCVB ta shirya wani taron jigo na Philadelphia a Passyunk Avenue Pub a London, yana ɗaukar masu tasiri na dijital da kafofin watsa labarai na gida na Burtaniya don rana ta rana na abubuwan gani na Philadelphia, sauti da dandano.

Bayan wasan, ƙungiyar tallace-tallacen yawon buɗe ido ta duniya ta PHLCVB ta tsara ayyukan tallace-tallace da yawa tare da abokan hulɗa yayin da suke Turai, kafin su koma London don halartar Kasuwar Balaguro ta Duniya (Nuwamba 5-7, 2018). Tare da dubun-dubatar abokan ciniki masu son halarta, Kasuwar Balaguro ta Duniya tana ɗaya daga cikin manyan nunin kasuwanci na duniya don masana'antar cinikin balaguro ta duniya. Nunin yana ba da dandamali ga PHLCVB don haɓaka wurin zuwa ga masu yanke shawara masu mahimmanci waɗanda za su iya fitar da ziyarar zuwa birni, gami da wakilan jirgin sama, otal-otal da masu gudanar da kasuwanci na balaguro. A wannan shekara, PHLCVB ta gudanar da alƙawura 41 kuma an nuna su tare da Ƙauyen Philadelphia.

Don ƙarin koyo game da ayyukan PHLCVB a kasuwannin duniya, ziyarci www.discoverPHL.com/international.

Ofishin Balaguro na Philadelphia da Ofishin Baƙi (PHLCVB) yana haifar da ingantaccen tasirin tattalin arziki a duk faɗin yankin Philadelphia, haɓaka haɓaka ayyukan yi, da haɓaka lafiya da haɓakar masana'antar baƙi ta hanyar tallata wurin da ake nufi da Cibiyar Taron Pennsylvania, da jawo baƙi na dare. Ayyukanmu sun haɗa da al'ummarmu na gida, da kuma al'adu da kabilanci bambance-bambancen yanki, taron ƙasa da na duniya, taron wasanni da abokan ciniki na yawon shakatawa.