James T. Kane, mashawarcin kamfani akan amincin abokin ciniki, yana da walƙiyar labarai don kamfanin jirgin sama.
"Na ƙi ku, kuma ina gaya wa kowa na ƙi ku," in ji shi. "Ba za ku iya biya ni don shiga jirgin ku ba idan ba dole ba ne. Abin da ya sa kuke tunanin ni abokin ciniki ne mai farin ciki shine na yi jigilar mil 178,000 akan ku a bara - amma saboda ba ni da zabi." Kamar sauran matafiya na kasuwanci akai-akai, ya gano cewa jirgin sama guda ɗaya ne kawai wanda tsarin tafiyarsa ya dace da bukatunsa.
"Ba ni da aminci," in ji shi. "Ni garkuwa ne kawai."
Yawancin fliers na yau da kullun suna ba da ra'ayi iri ɗaya game da kamfanonin jiragen sama su ma, galibi suna tashi - ko da lokacin da waɗannan abokan cinikin ke da, kamar yadda Mista Kane ya yi, babban matsayi a cikin shirye-shiryen mileage waɗanda ke ba da fa'ida kamar haɓakawa kyauta na lokaci-lokaci ko hawan fifiko.
Wannan ra'ayin na Mista Kane ya nuna damuwa ga kamfanonin jiragen sama na cikin gida duk da cewa masana'antar ta tattara riba na biyu a jere a cikin 2007, karo na farko da ya faru tun 1999-2000. Samun yanke sabis, rage hanyoyi da cunkoson jirage, da samun ci gaba da lalata fa'idodin da ke da alaƙa da shirye-shiryen tafiye-tafiye akai-akai, kamfanonin jiragen sama na iya nisantar manyan abokan cinikinsu.
Kuma manyan masu yin tambarin su, waɗancan manyan shirye-shiryen tafiye-tafiye na yau da kullun, na iya ƙara ƙarfafa ƙin son wani kamfani da abokin ciniki yake jin an tilasta masa, ba kwaɗayin amfani da shi ba, in ji Mista Kane.
"Ba ma kallon waɗancan fa'idodin a matsayin gata," in ji Mista Kane. “Mu kawai muna ganin su a matsayin haƙƙoƙi. Don samun nawa, dole ne in tashi mil 178,000 a bara. A lokaci guda, kowane jinkiri, kowane haɗin da aka rasa da jirgin sama mai cunkoso, kowane abinci mara kyau, duk lokacin da wani ya kwanta a kujera ya durƙusa shi a cikin gwiwoyi na - ba kome ba ne ya haifar da yanayin da ya wuce ikon jirgin ko a'a. Na dora musu laifin duka”.
Kwararren Mista Kane yana taimaka wa kamfanoni tare da abokan ciniki-dangantaka da dabarun tallace-tallace. Shi babban mai ba da shawara ne kuma abokin tarayya a Ƙungiyar Brookside, kuma abokan cinikinsa sun haɗa da Universal Studios, NBC, Major League Baseball, Coors Brewing da National Park Service.
Kamfanonin jiragen sama suna ɗaukar zurfin amincin abokin ciniki bisa ga shaidar da ba ta da ƙarfi fiye da, "Na ci gaba da nunawa," kamar yadda Mista Kane ya ce. "Wasan shine, kuna ci gaba da tara maki tare da su, amma ya kamata aminci ya sauko don ko suna gina maki tare da ku," in ji shi.
Ya buga American Express da Amazon a matsayin samfuran kamfanonin da suka san yadda ake gina amana da aminci.
Masana'antar sufurin jiragen sama ta lura cewa shirye-shiryen nisan miloli, waɗanda ke kusa da shekaru 26, har yanzu suna ba da miliyoyin tikiti kyauta a shekara. Amma sun ci gaba da rage fa'idodin ta hanyar tara ƙarin kwanakin duhu da ƙarin buƙatun nisan miloli.
Tim Winship, edita a SmarterTravel.com kuma marubuci, tare da abokin tafiyarsa Randy Petersen, na "Mileage Pro: Jagorar Mai ciki." zuwa Shirye-shiryen Flyer akai-akai."
"Mun kai ga abin da zai iya zama maƙasudi" tare da yuwuwar shirye-shiryen aminci na tushen nisan mil, in ji Mista Winship. A cikin wata kasida akan SmarterTravel.com mai taken "Matsalolin Flyer akai-akai don 2008," ya rubuta, "Ƙuduri na na farko shine in ci gaba da rabuwa na a hankali daga shirye-shiryen mileage."
Yin nazarin amincin jirgin sama tsakanin matafiya akai-akai na iya zama kamar motsa jiki na ilimi, saboda raguwar masana'antu galibi yana nufin ƙarancin zaɓi akan hanyoyi da yawa ko, a wasu kasuwanni, kusan babu zaɓi.
Akwai faffadan gasa, duk da haka, akan hanyoyin tafiya mai nisa musamman kan hanyoyin kasa da kasa. Kamfanonin jiragen sama masu sane irin su Kudu maso Yamma da JetBlue, a halin yanzu, sun gina ingantaccen aminci har ma da tsayayyen aminci dangane da ingantaccen hoto da sabis na abokin ciniki, ba hadaddun shirye-shirye na jigilar kaya ba. Virgin America, sabon kamfanin jirgin sama, yana fatan yin hakan.
FARA wannan shekarar da kuma kara habaka cikin shekaru masu zuwa, ana kuma sa ran sabuwar gasar cikin gida daga manyan kamfanonin jiragen sama na kasa da kasa da za su iya tashi tsakanin karin biranen Amurka yayin da sabuwar yarjejeniya ta bude sararin samaniya tsakanin Amurka da Tarayyar Turai.
Amincin abokin ciniki na gaskiya yana bayyana ta hanyar dogaro na dogon lokaci cewa kamfani yana tsammanin bukatun abokin ciniki, in ji Mista Kane. "Kamfanonin jiragen sama suna ci gaba da ƙoƙarin canza halayenku maimakon canza nasu," in ji shi. “Lokacin da kamfanin jirgin sama ya yi babban kuskure, suna so su ba ni ƙarin mil. Ba su fahimta: Ba na so in hau jirgin ku a ƙarƙashin yanayin da kuke yi mini. Ka ba ni kyakkyawar hidima maimakon.”
nytimes.com
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- At the same time, every delay, every missed connection and overcrowded plane, every bad meal, every time somebody reclined a seat and rammed it into my knees — it doesn't matter if it was caused by circumstances beyond the airline's control or not, I blamed them for all of it.
- The reason you think I'm a happy customer is I flew 178,000 miles on you last year — but that's because I didn't have a choice.
- FARA wannan shekarar da kuma kara habaka cikin shekaru masu zuwa, ana kuma sa ran sabuwar gasar cikin gida daga manyan kamfanonin jiragen sama na kasa da kasa da za su iya tashi tsakanin karin biranen Amurka yayin da sabuwar yarjejeniya ta bude sararin samaniya tsakanin Amurka da Tarayyar Turai.
