Matera birni ne da ya shahara a duniya don kusan matsuguni na ɗan adam kamar na tarihi wanda aka makale a gefen tsauni kuma ana kiransa "I Sassi" (dutsen). An kwashe shekaru da yawa ana kwashe matsugunan I Sassi har sai da UNESCO ta sanya ta cikin jerin wuraren tarihi na duniya. Shi ne birni na farko a yankin Kudancin Italiya da ya ji daɗin wannan gata - ni'ima ga birnin da ya fara farfado da "taskarsa mai barci," saboda sababbin masu zuwa - masu fasaha na al'adu daban-daban da suka fara aikin sake farfado da Sassi.
A baya a cikin 70s, I Sassi ya kasance wuri mai kyau don adadin fina-finai na fim. Daga cikin waɗannan, PPPasolini (Il Vangelo secondo Matteo), Sarki David (wanda ya yi tauraro Richard Gere), da La Passione di Cristo na Mel Gibson. Sabbin daraktocin fina-finai kuma sun ba da gudummawa don ƙara yada hoton wannan yanki na zamanin Littafi Mai-Tsarki na birnin Matera.
Ƙungiyar Kasuwanci na Matera kwanan nan ta yanke shawarar ƙirƙirar hanyar sadarwa mai suna Mirabilia. Ya haɗa da ƙananan garuruwan UNESCO, "da gangan" ban da waɗanda aka riga aka sani a duniya, don inganta su ta hanyar haɗin kai ga masu yawon bude ido na Italiya da na waje. "A Italiya muna da al'adu iri-iri na musamman a duniya, kuma kowane wuri na UNESCO na Duniya, musamman ma ƙananan ƙananan, suna da wata dabi'a ta musamman da ta bambanta kansu da sauran," in ji Angelo Tortorelli, shugaban Mirabilia. Ya kara da cewa "Aikinmu shine hada kansu duka, tare da inganta kima da mahimmancin kowane yanki."
Manufar Cibiyar Kasuwanci ita ce samar da haɗin kai mai ma'ana mai ƙarfi da kuma wargaza gasar da ake yi a tsakanin yankuna.
"A wannan yanayin, ra'ayin Union Camere shine ƙirƙirar karfi - ra'ayinmu," in ji Vito Signati, Daraktan Cibiyar Kasuwanci na Matera. Ya kara da cewa shi ne bayar da shawarar yawon bude ido daga kan turba, yawon shakatawa da rai. A wannan shekara an fadada aikin idan aka kwatanta da bara kuma ya ƙunshi birane tara, wato: Brindisi, La Spezia, Genova, L'Aquila, Matera, Perugia, Salerno, Udine, da Vicenza.
"Ta hanyar haɗa wuraren da ke da tarihin tarihi, al'adu, da tattalin arziki guda ɗaya, muna so mu ba da shawarar su ga masu amfani da yawon shakatawa na gida da na waje, tare da manufar rarrabawa da tsawaita lokacin lokutan su," in ji Signati.
Manufar ƙarshe ita ce haɓaka ayyukan da kowane yanki ke bayarwa don ƙirƙirar balaguron fakiti na al'ada wanda ke haɗa wuraren zuwa Mirabilia. Za a gabatar da sabbin hanyoyin tafiya na gajere da dogon karshen mako da yawon shakatawa na mako guda.
An ba da kulawar wannan sabon nau'in fakitin yawon shakatawa (na Italiya) zuwa Caldana Tour Operator, wanda Mirabilia ya zaɓa don babban amincinsa da ƙwarewa mai zurfi a fagen. Koyaya, umarnin ba na keɓancewa ba ne kuma yana buɗewa ga sabbin masu nema.
"Za a gabatar da shirin a Moscow a ranar 11 ga Oktoba zuwa kasuwancin balaguro na gida a wurin ofishin jakadancin Italiya, Rimini balaguron balaguro, "TTG Incontri," wanda aka gudanar daga Oktoba 17-19 da Nuwamba 5 a Kasuwancin Balaguro na Duniya (WTM) a London. Babban mahimmin gabatarwar bugu na 2013 zai ƙare a Matera a ranar 25 zuwa 27 ga Nuwamba dangane da "Baje kolin Yawon shakatawa na Al'adu."
Don ƙarin bayani, je zuwa www.mirabilianetwork.eu
