IHG Hotels & Resorts yana ba da sanarwar ƙaddamar da kamfen ɗin tallan tallace-tallace na duniya don manyan kamfanoni biyu na kamfanin, Holiday Inn da Holiday Inn Express. Muna nan, sabuwar dabarar sadarwa mai haɗin kai, tana murna da ingantattun lokutan haɗin gwiwar ɗan adam da rawar da waɗannan gumakan masana'antu biyu suka taka wajen haɗa mutane a duk faɗin duniya kusan shekaru saba'in.

Muna can ana ƙaddamarwa a cikin Amurka a ranar 10 ga Yuni, 2019, da kuma duniya gabaɗaya wannan bazara. Yaƙin neman zaɓe na miliyoyin daloli yana mai da hankali kan abin da Holiday Inn da Holiday Inn Express koyaushe suke sanyawa a tushen su - haɗin gwiwar ɗan adam. Tun lokacin da aka buɗe otal na farko a Memphis a cikin 1952, Holiday Inn ya taka muhimmiyar rawa wajen haɗa mutane ta hanyar tafiye-tafiye.

Yanzu dangin kusan otal 4,000 a duniya, samfuran sun kasance masu gaskiya ga manufarsu ta farko - don zama wurin da kowa ke maraba, kuma baƙi za su iya mai da hankali kan ciyar da lokaci mai kyau tare da wasu - suna taimaka wa duniya ɗan ƙarami. Wannan gado, sahihanci da kuma ko'ina shine ƙwarin gwiwa bayan ƙaddamar da Mu a can. Saƙon ya dace da lokaci musamman a yanzu, saboda haɗa kai da buƙatar haɗin kai a kan matakin sirri abubuwa ne masu mahimmanci na jin daɗin rai da haɗin kai na duniya.

A cikin duniyar da fasaha ke ƙara mamaye yadda mutane ke haɗuwa, yin bikin gaske, lokacin cikin mutum yana da mahimmanci a yanzu fiye da kowane lokaci. Wani bincike na mallakar mallakar da IHG ta gudanar a Amurka ya gano:

A cikin watanni 12 da suka gabata, Amurkawa da yawa sun yi sadarwa ta lambobi fiye da na mutum, gami da:
- Kashi 67 cikin XNUMX sun fara hulɗa da aboki nagari ta hanyar tashoshin dijital
- Kashi 59 cikin 39 sun yarda don sadarwa tare da 'yan uwa ta hanyar fasaha fiye da mutum (ciki har da kashi XNUMX tare da iyaye ko masu kulawa)
Kashi 88 cikin XNUMX na matafiya na kasuwanci sun ce sun gwammace su yi taro a kai tsaye da kusan kusan

Waɗannan amintattun samfuran suna taka muhimmiyar rawa wajen ba da damar lokacin cikin mutum ya faru. Tare da ƙungiyoyin otal waɗanda ke maraba da miliyoyin baƙi ta ƙofofinsu, otal ɗin Holiday Inn da Holiday Inn Express suna sa tafiye-tafiye mafi sauƙi kuma suna da matsayi na musamman don taimakawa matafiya warware wannan rarrabuwar dijital da haɗi tare da waɗanda suka fi dacewa da su.

Claire Bennett, Babban Jami'in Harkokin Kasuwancin Duniya na IHG, ya ce: "Kasancewa a cikin al'amuran mutum. Mun san dalilin da ya sa mutane ke tafiya ba kawai game da wurin da kansa ba ne; kusan kullum akan mutane ne. Tafiya yana kawo dangi da abokai kusa, yana haifar da alaƙa mai ƙarfi tsakanin abokan aikin kasuwanci kuma yana haɗa duniya.

"A cikin otal ɗin mu, muna raba wasu lokuta mafi mahimmanci a rayuwar baƙi - daga ranar haihuwa da bukukuwan aure zuwa manyan tafiye-tafiyen kasuwanci da tambayoyin aiki. Tarihi da gadon waɗannan samfuran biyu musamman yana nufin koyaushe muna can, don haka baƙi na iya kasancewa, suma. Ƙaddamar da Mu a wurin yana tunatar da mu duka muhimmancin waɗannan tafiye-tafiye na 'mutane' da kuma yadda za mu taimaka wajen ganin hakan ya faru a wurare da yawa, ga mutane da yawa, sau da yawa."

Don yin ajiyar haɗin kan ku na gaba a Holiday Inn ko Holiday Inn Express, ziyarci HolidayInn.com ko HIExpress.com.

Holiday Inn da Holiday Inn Express membobi ne na IHG Hotels & Resorts iyali na iri 17. Tare da otal-otal 5,600 a cikin ƙasashe 100, baƙi suna da rukunin kaddarorin da za a zaɓa daga, waɗanda duk shirin aminci na otal na farko na duniya, IHG Rewards Club ke tallafawa.

Karin Bayanin Gangamin:

Ta hanyar jerin nau'ikan vignettes iri-iri, tallace-tallacen jarumai guda biyu suna bincikar motsin zuciyar da ba a tace ba da mutane ke fuskanta lokacin da suka sake haduwa da waɗanda suka fi damuwa da su, da kansu da kuma na sana'a.
Bugu da ƙari, Holiday Inn da Holiday Inn Express kowannensu zai fitar da tallace-tallace biyu na 30- da 15- na biyu da suka mayar da hankali kan saƙon iri ɗaya.
Haɓaka tallace-tallacen sune ayyukan biyan kuɗi masu ƙarfi da kuma kunnawar kafofin watsa labarun waɗanda ke nuna yadda waɗannan samfuran za su iya taimakawa matafiya #BeThereIRL (a rayuwa ta gaske) don mahimman lokutan rayuwa.
Kamfen na shekaru da yawa kuma za a ƙaddamar da shi a cikin rediyo, dijital da kafofin watsa labarun a Burtaniya, kuma a cikin dijital da kafofin watsa labarun a ciki Canada, Mexico, Tsakiya da South America daga baya wannan bazara.

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

Now a family of nearly 4,000 hotels around the world, the brands remain true to their initial purpose – to be a place where everyone is welcome, and guests can focus on spending quality time with others – helping make the world a little bit smaller.
The message is particularly timely now, as inclusiveness and the need to connect on a personal level are essential elements of emotional well-being and global unity.
We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.