Hangzhou tana haɓaka ingantattun albarkatun yawon buɗe ido a duk faɗin Turai

Tsarin taron Bunkasa Hangzhou na Yawon Bude Ido a Copenhagen da kasancewar wakilan yawon bude ido daga Hangzhou a taron Majalisar ICCA karo na 56 a watan Nuwamba ya taimaka wajen nuna halaye na musamman na fitaccen birni wanda ke gefen bankin kudu na Kogin Yangtze tare da inganta wadatattun kayan MICE.

Tare da ƙaddamar da Shekarar Yawon Bude Ido tsakanin Sin da Denmark a wannan shekara, wakilin inganta Hangzhou na yawon buɗe ido, wanda ya kunshi membobi daga Hukumar Yawon Bude Ido ta Hangzhou karkashin jagorancin mataimakin darekta Zhuo Xinning, kungiyar kasuwanci da yawon bude ido ta Hangzhou, da Dragon Hotel, da Hangzhou Sabon China Tour da China Travel. Zungiyar Zhejiang ta Sabis, ta gudanar da Taron Bunkasar Yawon Bude Ido na Hangzhou a Copenhagen. Taron ya samar da wani dandali na musayar ra'ayi tare da sama da 40 na hukumomin tafiye-tafiye na cikin gida da kuma inganta albarkatun yawon bude ido na Hangzhou a bayan garin karbar bakuncin taron kolin G20 a bara. Liu Dong, karamin jami'in kula da al'adu na ofishin jakadancin Jamhuriyar Jama'ar Sin da ke Denmark da Philip Kyhl, Daraktan Kasuwanci a Wonderful Copenhagen China, duk sun gabatar da jawabai a wajen taron.

Taron "Hangzhou, Wakokin Rayuwa" wanda aka gabatar da shi ya shafi mayar da hankali ga canjin gari bayan karbar bakuncin taron kolin G20, kuma, ta amfani da hanyoyin watsa labarai daban-daban, ya ba wa mahalarta cikakken bayani game da albarkatun yawon bude ido na Hangzhou, wanda ya nuna fa'idodin garin da yawa, daga cikinsu:

- Gidajen al'adun duniya, gami da Tafkin yamma da Babbar Kogin Beijing-Hangzhou;
- Abubuwan al'adun gargajiya na gida, tare da mai da hankali kan siliki, shayi da al'adun Buddha na gari;
- Sabbin kayayyakin nishadi na yamma, gami da wasan kwaikwayon "Hangzhou, Rayayyun Waka" da nunin haske;
- Cibiyoyin MICE na gida, gami da Cibiyar baje koli ta kasa da kasa ta Hangzhou da manyan otal-otal din birni hudu da biyar wadanda manyan kamfanonin otel-otel na duniya ke gudanarwa.

Bayan taron, mahalarta Danish da yawa waɗanda hanyar ta birge su sun riga sun gina haɗin kai tare da kamfanoni da yawa a duk Hangzhou yayin da suke neman fitar da ƙarin hanyoyin yawon buɗe ido da kayayyaki zuwa birnin na China.

An fara taron na ICCA karo na 56 a Prague Congress Center a babban birnin Czech a ranar 12 ga Nuwamba, 2017. Taron na tsawon kwanaki hudu ya hada kan mahalarta 1,200 daga ko'ina cikin duniya, gami da jami’ai da masu aiki a duk faɗin ƙungiyar MICE, da kuma waɗanda suka shirya taron da kwararrun ‘yan jarida. Yawan wadanda suka halarci taron sun ninka kusan na shekarar da ta gabata.

Majalisar ICCA tana ba da babban dandamali ta yadda gwamnatin Hangzhou za ta iya baje kolin abubuwan MICE na garin ga masu shirya taro daga ko'ina cikin duniya, kara tasirin duniya na kamfanonin MICE da gina tashoshi a waje da kasuwar gidanta. Wannan shi ne karo na uku da Hukumar Yawon Bude Ido ta Hangzhou ta halarci Majalisar.

Ta hanyar gudanar da taron koli na G20 cikin nasara a shekarar 2016, Hangzhou ya inganta kwarewarta a ayyukan karbar baki yayin da ta inganta ababen more rayuwar birane. Birnin ya sami ci gaba sosai don ƙirƙirar ƙwararrun ƙwararru da ɓangarorin MICE ta hanyar inganta ayyukan taronta. Baya ga kasancewa inda aka shirya taron koli na G20, Hangzhou shi ne kuma za a gudanar da wasannin Asiya na shekarar 2020, babban taron da ake sa ran zai kawo sabbin dama ga bangaren MICE na garin. Don kara inganta burin Hangzhou na zama birni mai shiga ta kasa da kasa, karamar hukumar ta dauki matakai da dama, wadanda suka hada da hada kayan masarufi na MICE tare da sanya manufofi masu kyau ga bangaren, da nufin gina birnin a matsayin babban wurin taron kasa da kasa .

Taron shekara-shekara, wanda Hukumar Yawon Bude Ido ta Hangzhou ta kasance mai halarta a kai a kai, ya ƙaddamar da keɓaɓɓiyar alama ta "MICE Hangzhou" da kuma yanki mai ma'amala a yayin taron, yana ba da wurin da za a nuna masana'antar MICE ta Hangzhou tare da baje kolin fa'idodi ga baƙi ta hanyar nuna alama da kuma tattaunawa ta yanar gizo daya bayan daya. Yawancin masu shirya taro da kwararrun masu yada labarai na MICE da masu ba da labarin masana'antu sun ambaci yadda nasarar G20 ta yi abubuwan al'ajabi don sanya garin gaba ɗaya a kan taswirar duniya a matsayin tafi-zuwa taro da wurin baje koli.

Bayan taron koli na G20, jami'an Hangzhou da ke da alhakin taro da nune-nunen sun fara wani aiki na inganta da inganta gudanarwa da aiwatar da dukkan “sarkar samarwa”, daga neman aiwatarwa.
A wannan shekarar, Hangzhou ta ɗauki wasu ƙarin matakai wajen tallata alamar "MICE Hangzhou". Samun nasarar tallata kamfen na MICE a duniya da kamfen din tallata "MICE a cikin shimfidar wuri" a Hangzhou da Paris, wanda gwamnatin birni ta fitar da manufofin fifikon MICE da kuma hanyoyin kan hanya da aka gudanar a kasar ta China da ma kasashen waje, sun yi nisa a aikin ingantawa birni azaman MICE makoma. Hangen nesa shine canza birni zuwa wanda zai iya tsayawa kafada da kafada da shugabannin MICE na duniya kamar Paris, London da New York. Hangzhou za ta ci gaba da bincika sabbin kayayyakin MICE da inganta ba da sabis, ta bai wa duniya damar sake gano kwarjinin Hangzhou tare da ƙarin darajar da sashen MICE ya bayar. Birnin ya sanya shi babban mahimmin fifiko don jawo hankalin manyan taro, ƙirƙirar ƙididdiga mara iyaka da kuma inganta ƙimar tasirin duniya na alamar "MICE Hangzhou".