Wannan watan, Babban Ofishin Yarjejeniyar Miami da Ofishin Baƙi (GMCVB) ƙaddamar da MIAMILAND, babban kamfen ɗin talla wanda ke haɓaka babbar Miamiasar Miami a waje; wuraren shakatawa ne, rairayin bakin teku da wuraren buɗewa, ga mazauna kuma don jawo hankalin baƙi masu neman zaɓin hutu lafiya da lafiya. Amfani da tallafi na dala miliyan 5 da Miami-Dade County ta amince da shi, shirin na MICILB na GMCVB na ƙarfafa shiga cikin ƙwarewar waje, ziyarce-ziyarce da kuma dogon lokacin zama, rijista don otal-otal, da raba abubuwan a cikin hanyoyin sadarwa. MIAMILAND wani ɓangare ne na GMCVB mafi girma Miami Shine yaƙin neman dawo da yawon buɗe ido, wani yunƙuri mai gudana wanda aka kirkira don mayar da martani ga COVID-19 don taimakawa masana'antar tafiye-tafiye da karɓar baƙi ta Miami. GMCVB yana ci gaba da sabunta gidan yanar gizon MIAMILAND tare da ƙarin bayani, gogewa na musamman, da abubuwan bayarwa.
"Yanzu, watakila fiye da kowane lokaci, muna so mu sami iska mai kyau, cire haɗin dan kadan, kuma muyi aiki tare da kyawawan wuraren waje," in ji William D. Talbert III, CDME, Shugaba & Shugaba na GMCVB. “Tare da wuraren shakatawa na duniya, rairayin bakin teku da kuma yanayi mai ɗumi mara ƙarewa, Greater Miami tana ba da komai daga abubuwan da ba za a iya mantawa da su ba zuwa abubuwan shaƙatawa na yau da kullun. Muna so mu karfafa wa mazauna wurin da kuma maziyarta gwiwa su more abubuwan al'ajabi da ake samu a wuraren namu na wurare masu zafi. ”
GMCVB ta ƙaddamar da kamfen ɗin MIAMILAND don ƙarfafa ziyarar lafiya da bincika ɗimbin abubuwan da ke faruwa a waje waɗanda suka haɗa da fiye da wuraren shakatawa 200 da ke yankin Miami-Dade County, da Everglades National Park da kuma Biscayne National Park. Yaƙin neman zaɓen yana gudana ta hanyar babban kamfen talla wanda ke niyya ga kasuwannin gida da na ƙasa kuma yana amfani da abubuwan gargajiya da waɗanda ba na al'ada ba, ana rarraba su ta hanyoyi da yawa ta hanyoyin tashoshi da yawa da suka haɗa da YouTube, tallace-tallace na dijital / zamantakewar jama'a, tallan waje, da tallan TV na USB, a tsakanin sauran matsakaita. Ci gaban sabbin bidiyoyi (wanda ake samu a cikin Ingilishi, Spanish, da Creole), hanyoyin tafiye-tafiye na al'ada, ma'amaloli da zaɓuɓɓukan shirin tafiya zasu kasance akan gidan yanar gizon ta cikin 2021.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- The GMCVB launched the MIAMILAND marketing campaign to encourage safe visitation and exploration of the vast array of outdoor adventures which includes more than 200 parks located in Miami-Dade County, the Everglades National Park and the Biscayne National Park.
- The campaign is led by an extensive advertising campaign targeting both the local and national markets and utilizes traditional and non-traditional content, distributed in numerous ways through multiple media channels including on YouTube, digital/social ads, outdoor billboards, and cable TV ads, among other mediums.
- MIAMILAND is part of the GMCVB's larger Miami Shines tourism recovery campaign, an ongoing initiative created in response to COVID-19 to help Miami's travel and hospitality industries.
