Ƙungiyar ExpediaShirin dawo da abokan tarayya na dala miliyan 275 yakamata ya haifar da matsayi mai ƙarfi a cikin bayan-Covid-19 kasuwa, masana masana'antar balaguro suna cewa.
Yayin da za a kashe kuɗin kamfanin, ExpediaShirin abokin tarayya ya cancanci samun nasara don haɓaka haɗin gwiwa na abokin tarayya, wanda zai zama mahimmanci don murmurewa bayan annoba.
A lokacin wannan yaki da Covid-19, Rashin haɗin gwiwa ya bayyana a cikin sassan samar da kayayyaki na yawon shakatawa tare da batutuwa irin su mayar da kuɗi, sokewa da kuma manufofin yin rajista marasa adalci wanda ke lalata sunan hukumomin tafiye-tafiye na kan layi (OTAs) ba kawai tsakanin masu amfani ba har ma a tsakanin masu samar da kayayyaki.
Manyan batutuwan shirin sun hada da dala miliyan 250 na kudaden tallace-tallace da kuma rage kudaden da hukumomi ke biyan masu otal. Ƙungiyar Talla ta Expedia Group Media Solutions za ta samar da dala miliyan 25 don wuraren da za a kaddamar da yakin tallace-tallace da kuma bayar da horo da shirye-shirye na ilimi ga ma'aikatan da aka yi watsi da su.
Kimanin kashi 49% na matafiya na duniya suna son jin labarai game da yunƙurin da wata alama ta ɗauka, bisa ga sabon binciken COVID-19 na masana'antu. Tare da shirin Expedia yana mai da hankali kan abokan hulɗar masana'antu, wuraren da ake nufi da masana'antu masu faɗi don taimakawa farfadowa, wannan shirin ba wai kawai yana ba da dama ga ingantaccen PR ba amma ba tare da shakka zai kawo abokan hulɗar masana'antu kusa da juna - ƙarfafa matsayin Expedia a kasuwa mai zuwa.
Sauran kamfanonin balaguro irin su Airbnb suma sun ba da sanarwar shirin dawo da abokan hulda - kamfanin ya fitar da kunshin tallafin coronavirus $260 miliyan ga runduna. Booking Holdings bai riga ya ayyana kowane irin wannan shirin ba amma ya ce yana aiki tare da abokan haɗin gwiwa don haɓaka sabis don taimakawa buƙatun mabukaci - wani abu na iya yiwuwa nan gaba kaɗan.
A cikin ƴan makonni masu zuwa, ya kamata wakilan balaguro suyi aiki akan ba wai kawai dangantakar warkarwa tare da masu siye ba har ma da masu kaya, saboda za su taka muhimmiyar rawa wajen dawo da balaguron gaba. Haɓaka haɗin gwiwar abokan hulɗa bayan COVID-19 zai sanya kamfani cikin matsayi mai ƙarfi a cikin masana'antar bayan annoba.
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ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- With Expedia's plan focusing on industry partners, destinations and the wider industry to aid recovery, this plan not only provides an opportunity for positive PR but will without doubt bring industry partners closer together – strengthening Expedia's position in the future marketplace.
- Over the next few weeks, travel agents should be working on not only healing relationships with consumers but also suppliers, as they will play a critical role in future travel recovery.
- Increased partner engagement post COVID-19 will put a company in a stronger position in the post-pandemic industry.
