Bisa ga Hukumar tafiye-tafiye ta Turai's (ETC) latest 'Turai Tourism Trends and Prospects' rahoton, Turai ta more lafiya 4% karuwa a 'yan yawon bude ido a 2019 idan aka kwatanta da 2018. Yayin da adadin fadada ya kasance a hankali fiye da shekarun baya a fadin wasu wurare na kowane mutum, gaba ɗaya aikin yanki na yanki. ya kasance a cikin ƙasa mai kyau. Ƙara yawan masu zuwa yawon buɗe ido yana samar da kudin shiga da tallafawa aikin yi da zuba jari a Turai, ba wai kawai yin aiki a matsayin mai haɓaka tattalin arziki ba, har ma yana ba da gudummawa da kuma nuna darajar zamantakewa da al'adu a yankin.

Montenegro, Turkiyya, da Lithuania sun yi rijistar haɓaka lambobi biyu na masu zuwa yawon buɗe ido, yayin da Portugal, Serbia Slovakia da Netherlands suma sun fi matsakaicin matsayi. Yawan karuwar kashi 21% na Montenegro ya samu karbuwa ta hanyar hada kai da saka hannun jarin ababen more rayuwa, yayin da Turkiyya (+14%) ke shirin zuba jari mai yawa tare da habaka ayyukanta na bunkasa yawon shakatawa a duk shekarar 2020 da nufin kara girma da ingancin masu yawon bude ido. Haɗin haɓakar iska ya taimaka aikin Lithuania (+10%), yayin da lambar yabo ta kwanan nan na mafi yawan "Mashamar yawon buɗe ido 2019" zuwa Portugal (+7%) yana nuna ƙoƙarin ƙasar don haɓaka yawon shakatawa mai isa. Manufofin shakatawa na Visa da dangantakar kasuwanci tsakanin kasashen waje da kasuwannin tushen suma suna ci gaba da kasancewa muhimman abubuwan karfafa tafiye-tafiye, musamman a Serbia (+7%).

Koyaya, bai kasance gabaɗaya mai kyau ba ga duk wuraren zuwa Turai. A cikin Romania (-4%) ya ci gaba da kalubalen da suka shafi abubuwan more rayuwa da haɓaka yawon shakatawa, yayin da mutuwar WOW Air da Krona mai ƙarfi ya bayyana raguwar raguwar masu zuwa Iceland (-14%).

Rahoton ya kuma hada da nazarin harajin yawon bude ido da kuma mai da hankali kan yadda za a iya fitar da irin wadannan haraji a wani yanayi da gasar ta lalata duk wani nau'i na kara kuzari.

Maziyartan Amurka sun sami kwarin gwiwa da yanayin tattalin arziki mai tallafi, yayin da ake sa ran abubuwan da ba a zata ba za su kawo cikas ga balaguron balaguro na kasar Sin

Sakamakon rahoton ya nuna cewa kyakkyawan yanayin tattalin arziki a Amurka yana ƙarfafa matafiya. Yanayin tattalin arziki masu goyan baya ya haifar da darajar dala akan Yuro, wanda hakan ya sa Turai ta zama makoma mai araha. Tattalin arzikin Amurka yana nuna matsakaicin matsakaicin faɗaɗa kuma, kodayake ana tsammanin haɓakar GDP zai ɗan sassauta a cikin 2020, rikodin ƙarancin rashin aikin yi tare da hauhawar albashi sun goyi bayan haɓakar haɓakar amfani da amincewar mabukaci. Yawancin wuraren tafiye-tafiye na Turai sun sami karuwar masu shigowa Amurka masu yawon bude ido a ƙarshen 2019, tare da haɓaka mafi sauri da aka yi rajista a Turkiyya (+30%), Cyprus (+27%) da Montenegro (+26%).

Yayin da ake sa ran tsagaitawar ciniki tsakanin Amurka da Sin za ta taimaka wajen dawo da kwarin gwiwar kasuwanci, ana ci gaba da fuskantar kalubale a kasar Sin bayan barkewar cutar numfashi ta COVID-19 a cikin sabuwar shekarar da ta gabata, wani muhimmin lokacin balaguro. Ko da yake ya zama dole, matakan da aka aiwatar don hana yaduwar cutar (misali haramcin tafiye-tafiye da soke hanyoyin) na kara kalubalanci da damuwa game da tasirin barkewar cutar a fannin yawon bude ido na duniya, kuma yana wakiltar babban hadari ga bukatar balaguron balaguro na kasar Sin a shekarar 2020. Dangane da hasashen hasashen tattalin arzikin yawon bude ido, wuraren zuwa Turai za su ga shigowar Sinawa a cikin kewayon 7% (mafi yuwuwar shari'ar) da 25% (lalacewar ƙasa) ƙasa a cikin 2020 idan aka kwatanta da kiyasin kafin rikicin. Duk abin da ake cewa, 2019 ya ƙare da ƙarfi don balaguron Sinawa zuwa Turai tare da ɗimbin wuraren zuwa Turai da ke samun ɗimbin ɗimbin ɗimbin balaguron balaguron Sinawa, wato Montenegro (+83%), Serbia (+39%), da Monaco (+38%).

Barazana 2020 da dabaru na gaba don nasara

Gabaɗaya, yawon buɗe ido na Turai yana yin tsayayya da jajircewar manyan kasada a duniya, gami da damuwar koma bayan tattalin arzikin duniya ko rikice-rikice, rikice-rikicen kiwon lafiya na duniya, haɓaka damuwa da bala'o'in yanayi. Duk da haka, Babban Daraktan ETC Eduardo Santander yana ƙarfafa masana'antar yawon shakatawa da su kasance cikin faɗakarwa: "Duk da raguwar tashe-tashen hankula na kasuwanci a duniya da kuma ƙarin haske game da Brexit, ba za a iya yin watsi da haɗarin haɗari ba. Dole ne fannin ya nemi rage wa annan hadurran ganin muhimmancin yawon bude ido ga ci gaban tattalin arziki da zamantakewar Turai. Bambance-bambancen dabarun tallace-tallace da haɓakawa, magance sauye-sauye a halayen masu amfani, ƙarfafa haɗin gwiwa tsakanin wuraren da ake zuwa da haɓaka matakan haɓaka ci gaba mai dorewa na yawon shakatawa na iya taimakawa wuraren da za su ci gaba da yin gasa a cikin dogon lokaci."

Tare da wannan, yana da mahimmanci a lura cewa haɓaka ba shine ma'auni na ƙarshe na nasara ga masana'antar yawon shakatawa ba. Dorewar ci gaban makoma ya zama dole don ta ci gaba da yin gasa cikin dogon lokaci tare da gujewa kasancewa cikin nasarar da ta samu. Sashin zai buƙaci haɓaka sabon fahimtar nasarar da ake ci gaba.