Cebu Pacific yana taka rawar gani

Bayan karbar Airbus A330-300 na hudu a watan Mayu, Cebu Pacific, babban kamfanin jirgin sama na Philippines, yana da sha'awar yin kyakkyawan aiki a kan alƙawarin da ya yi na fitar da wuraren tafiya mai nisa. Kamfanin jigilar kaya mai rahusa ya fara aiki a cikin 1996 kuma a tarihi ya mai da hankali kan haɗin kan gida a cikin tsibirai da hanyoyin haɗin yanki a duk faɗin Asiya.

Amma a ƙarƙashin kulawar Lance Gokongwei, ɗan wanda ya kafa kuma hamshaƙin ɗan kasuwa John Gokongwei, Cebu Pacific ya ci gaba da shiga cikin ƙalubale mai ƙalubale har yanzu mafi shaharar yanayin tashi mai rahusa. "Dabarunmu kan tafiya mai nisa ita ce bayar da sabis mai araha iri ɗaya, mai inganci, mai aminci wanda muke yi kan gajeren zango da kasuwannin yanki," in ji ƙaramin Gokongwei ga Routes News. "Muna mayar da hankali kan hanyoyin da A330s namu za su iya amfani da su inda akwai yawan jama'ar Philippines."

Hanya ta farko mai nisa don shiga cibiyar sadarwar ita ce Dubai, tare da kaddamar da jiragen yau da kullum a watan Oktoba 2013 - watanni hudu bayan Cebu Pacific ya karbi babban jirginsa na farko. Ko da yake hanyar ba ta da fa'ida da farko, abubuwan da ake ɗauka yanzu sun kai matsakaicin matsakaicin kashi 80% kuma ana shirin ƙarin faɗaɗa a Gabas ta Tsakiya. Kuwait za ta zama makoma ta gaba, tare da yin hidimar sati uku a watan Satumba.

Duk kasuwannin biyu suna da kyau ga Cebu Pacific saboda yawan 'yan gudun hijirar su - 930,000 Filipinos suna aiki a Hadaddiyar Daular Larabawa, da 180,000 a Kuwait - amma gasar tana da tsauri, tare da Emirates da Kuwait Airways duk suna hidimar babbar hanyar Manila, Ninoy Aquino International Airport. A wani wuri kuma, za a soma hidimar sau huɗu na mako-mako a Sydney a watan Satumba, wanda zai ƙaru zuwa sau biyar-mako a cikin Disamba.

Ko da yake Cebu Pacific yana fatan jawo hankalin matafiya na nishaɗi a Ostiraliya a kan hanyar Sydney - waɗanda Qantas da Filin jirgin saman Philippine suka yi bibiyar a baya - ƴan ƙasashen waje ne na ƙasar da za su sake ƙara yawan buƙatu mai rahusa. Kimanin ƴan ƙabilar Filipinas 250,000 a halin yanzu suna zaune a Ostiraliya. Tabbas, tare da kusan ɗaya daga cikin 10.5 na Filipinos da ke zaune ko aiki a ƙasashen waje - daidai da kusan mutane miliyan XNUMX - zirga-zirgar ma'aikata da zirga-zirgar VFR (abokai da dangi) sun ta'allaka ne kan dabarun kasuwancin jirgin.

“Tambarinmu na asali da al'adunmu sun dogara ne akan ƙirar jigilar kaya mara tsada. Mun yi imanin hakan ya dace da abin koyi, musamman ga ƙasar da ke da takamaiman halayen Philippines,” in ji Gokongwei. “Na farko, Philippines kasuwa ce mai ƙarancin kuɗi. Na biyu, akwai ma'aikatan Filifin da yawa a ƙasashen waje. Hanyoyin zirga-zirgar Philippines kusan 95% na zirga-zirgar ma'aikata ne. Wannan yana haifar da dama mai yawa na musamman ga Cebu Pacific ga waɗannan ma'aikatan, da abokai da dangi waɗanda ke son ziyartar su. Na uku, saurin bunkasuwar tattalin arziki a Philippines shi ma ya haifar da matsakaicin matsakaici, musamman ma'aikatan IT da BPO (tsarin fitar da kayayyaki), wadanda yanzu ke da kudin shiga kuma suna son yin balaguro."

Ta hanyar haɓaka samfura mai ƙarancin farashi irin na Turai, Cebu Pacific ya yi iƙirarin bayar da farashin farashi wanda ya rage masu fafatawa da kusan kashi 40 cikin ɗari. Wannan yana ba ta gaba a cikin ma'aikata da kasuwannin VFR wanda ke mamaye hankalin farashin: "farashi yana da mahimmanci a cikin tsarin yanke shawara," in ji Gokongwei game da abokan cinikinsa - amma kuma yana sanya wasu iyakance ga fasinjoji.

Samfurin da ke kan jirgin yana tura manufar tafiya zuwa ga iyaka, yana tara kujeru 436 na Tattalin Arziki cikin jirgin sama wanda yawanci yana da kusan 250 lokacin da aka saita shi tare da gidaje uku. Kuma sabanin kishiya mai rahusa, AirAsia X mai dogon zango, Cebu Pacific ba shi da Class Business. Matsayinsa na daidaitaccen filin zama inci 30 ne, kodayake fasinjoji na iya biyan ƙarin inci 32. Ba a haɗa ba da izinin kaya da abubuwan sha a cikin farashin tikitin.

Rage farashi ga ƙasusuwan da ba a san su ba kuma yana sa haɗin gwiwa yana da wahala a kafa. Cebu Pacific ba ta rattaba hannu kan yarjejeniyar layi ko codeshare tare da wasu dillalai a Dubai, duk da yawan abokan cinikinta da ke buƙatar haɗin kai. "Mun gano cewa fasinjojinmu sun koyi yadda ake haɗa kansu," in ji Gokongwei.

Tabbas, maimakon yin amfani da Dubai a matsayin cibiyar tafiye-tafiye na gaba, kamfanin jirgin yana kara mai da hankali kan sauran wuraren da ba a yi amfani da shi ba. Saudi Arabiya ta yi fice a matsayin zaɓaɓɓen zaɓi don faɗaɗawa nan gaba, tare da kusan ƴan Philippines miliyan 1.3 da ke aiki a cikin ƙasar.

Saudia da Philippine Airlines duk sun tashi zuwa Dammam da Riyadh daga Manila - tare da Saudia kuma tana aiki da sabis na Jeddah-Manila - amma Gokongwei yana da kwarin gwiwa cewa ƙananan farashin kuɗin Cebu Pacific na iya haifar da ƙarin buƙatun waɗannan wuraren. "Hanyoyin dabi'ar da muke sa ran karawa a cikin 'yan watanni masu zuwa za su kasance da farko a Gabas ta Tsakiya, musamman Saudiyya," in ji shi. “Bayanan bayanan sun nuna cewa kashi 75% na zirga-zirgar zuwa Saudiyya ba sa tashi kai tsaye a wannan lokacin. Don haka ina ganin akwai gibi a kasuwa. Idan kun haɗu da ɗimbin yawan zirga-zirgar da ba kai tsaye ba tare da kuzarin da za mu iya bayarwa ta hanyar ba da farashi mai rahusa, ina tsammanin akwai isasshen sarari ga masu jigilar kayayyaki na Saudiyya, na Filin jirgin sama da kanmu.

Da aka tambaye shi game da sauran kasuwannin dogon zango, ya lura cewa iyakacin iyaka na A330 ya hana shi buɗe hanyoyin Turai nan gaba. Shawarar da EU ta yanke na cire Cebu Pacific daga jerin baƙar fata na jiragen sama a watan Afrilu yana nufin kamfanin jirgin sama na iya yin la'akari da nahiyar yanzu, amma "a zahiri, tashi kai tsaye zuwa Turai ya rage 'yan shekaru", in ji Gokongwei. Duk wani ƙaddamar da irin wannan hanyar zai buƙaci ƙarin sabbin jigogi, in ji Gokongwei, tare da fitar da Boeing 777, 787 da A350 a matsayin "zaɓi masu kyau uku".

An kuma cire kamfanin jiragen sama na Philippine daga cikin jerin bakar fata na EU a watan Yulin 2013 kuma tun daga nan ya koma filin jirgin saman Heathrow na London. Mai ɗaukar tuta yana kimanta sauran cibiyoyi na yamma, kamar Rome, Paris, Amsterdam da Frankfurt. Gokongwei ya bayyana cewa "An sami bayyananniyar ra'ayi game da dabarun, inda Cebu Pacific ke bin kasuwa mai rahusa… kuma kamfanonin jiragen sama na Philippine sun mai da hankali kan gina hanyoyinsu zuwa kasuwanni masu yawan amfanin gona ko masu dorewa," in ji Gokongwei.

Duk da cewa hankali na baya-bayan nan ya ta'allaka ne kan fadada dogon zango, kamfanin jirgin ba ya yin sakaci da kasancewarsa a cikin gida da yanki. Widebodies na lissafin hudu ne kawai daga cikin jiragen ruwa mai karfi 52 na kamfanin, wanda ya hada da 30 A320s, 10 A319s da takwas ATR 72. Ana kan oda ƙarin jirage 43: A330s biyu, 11 A320s da 30 A321s. Gokongwei ya bayyana jirgin turboprop a matsayin "dokin aiki mai kyau" don tsibiri-zuwa-tsibiri hops a fadin tsibiri, tare da titin jiragen sama a filayen jirgin sama kamar Boracay da Busuanga ba su iya ɗaukar manyan jirage.

Sawun cikin gida na Cebu Pacific ya ƙunshi wurare 34, yayin da cibiyar sadarwar yankin ta ƙunshi birane 23 da ke bazu cikin ƙasashen waje 11. Duk bangarorin biyu za su ci gaba da fadada, tare da Tandag a Surigao del Sur ya zama sabon ƙari a cikin iyakokin Philippines.

Hanyoyin ƙetare sun fi wahalar ƙarawa saboda ƙuntatawa na bangarorin biyu, kodayake ana samun ci gaba a hankali a manyan kasuwanni kamar Japan. Kamfanin jirgin ya kasance a sahun gaba wajen fafutukar ganin an kafa sararin samaniya tsakanin Philippines da Japan a shekarar da ta gabata, inda a karshe aka ba shi lada da sabbin nade-nade na Tokyo da Nagoya, da kuma mitoci masu yawa zuwa Osaka. Sakamakon kaddamar da hanyar, Hukumar Kula da Balaguro ta Japan ta ba da rahoton cewa, bakin haure na Philippine zuwa Japan ya yi tsalle da kashi 129.5 tsakanin Maris da Afrilu.

Ana ci gaba da tattaunawa a wasu wurare, inda Hukumar Kula da Jiragen Sama ta kasar (CAB) ta gabatar da bukatar a madadin Cebu Pacific ga Myanmar. CAB kuma yana neman sake yin shawarwari game da haƙƙin zirga-zirga tare da Malesiya, wataƙila yana da hankali cewa manufar tabbatar da ASEAN Open Skies nan da 2015 yana da alama da wuya a cimma.

Amma tare da ƙarin haɓakar kwayoyin halitta, Gokongwei kuma yana bincikar haɗin gwiwa tare da Tigerair na Singapore. Cebu Pacific ta kammala cinikin reshen Tigerair Philippines na asara a cikin Maris, wanda ya ɗaga kason kasuwancin cikin gida gabaɗaya zuwa kashi 60 cikin ɗari. Kazalika da ƙarfafa kasancewarta a gida, yarjejeniyar ta buɗe yuwuwar yarjejeniyar tsaka-tsakin ƙarfe tare da iyayen Tigerair a Singapore.

"Mun tashi zuwa Arewacin Asiya, zuwa China, Koriya, Japan. Ganin cewa Tiger yana da ƙarfin gaske da ke shiga yawancin ƙasashen kudu maso gabashin Asiya: Indonesia, Thailand, Malaysia da musamman zuwa Indiya, "in ji Gokongwei. “Mun riga mun sayar da tikitin juna a shafukan juna. Yanzu ga hanyoyin da ke tsakanin Philippines da Singapore, muna bibiyar masu kula da gasar don neman tsarin raba kudaden shiga."

Babban jami'in ya yi taka tsantsan don kada ya wuce gona da iri kan sha'awar kawancen kasashen waje, duk da haka, yana mai jaddada cewa Cebu Pacific ba ta da sha'awar hada-hadar hadin gwiwa. "Ba na son zama na huɗu ko na biyar na shiga kasuwa," in ji shi lokacin da aka yi masa tambayoyi game da batun. Madadin haka, Cebu Pacific za ta ci gaba da mai da hankali sosai kan Philippines, tare da tabbatar da fa'idarta ta farko a kasuwa mai haɓaka cikin sauri.

A cikin Maris 2013, AirAsia Philippines da Zest Airways sun amince da musayar hannun jari wanda zai haifar da haɗin gwiwar AirAsia Zest. A wannan watan, kamfanin jiragen sama na Philippine ya janye daga kasuwa mai rahusa ta hanyar mai da reshensa na AirPhil Express a matsayin cikakken sabis na PAL Express. Tare da sayen Tigerair Philippines, waɗannan motsi sun rage yawan manyan 'yan wasan gida zuwa uku kawai: PAL Group, AirAsia da Cebu Pacific.

Yayin da mafi girman yankin Asiya-Pacific ke ci gaba da fama da rarrabuwar kawuna ga gasa da kuma yawaitar iya aiki, yanzu Philippines ta kafa ma'auni don ingantaccen tsarin ci gaba. Ba abin mamaki ba ne cewa Maybank, babban banki na Malaysia, kwanan nan ya kammala cewa "yaƙin tafiya" na Filipino ya ƙare a 2013 kuma riba a tsakanin kamfanonin jiragen sama na kasar yana karuwa. Kodayake kamfanonin jiragen sama na Philippine da AirAsia za su sami wasu fa'idodi daga wannan, Cebu Pacific yana cikin babban matsayi don girbi ganima.

ETN abokin hulɗa ne na kafofin watsa labarai tare da hanyoyi. Hanyoyi memba ne na Coungiyar ofungiyar ofasashen Duniya na Partungiyar Yawon Bude Ido (ICTP).