DALLAS - Kamfanin jirgin sama na Virgin America mai shekaru biyu ya sauka a ranar Laraba a Florida, wanda ke nuna daya daga cikin mafi girman yunkurin fadada shi har yanzu tare da gagarumin bikin maraba da ya hada da wanda ya kafa Virgin Group Ltd. kuma hamshakin attajirin nan Richard Branson.
Budurwa ta ɗauki matakin farko na taka tsantsan cikin Florida - jirage biyu ne kawai na yau da kullun tsakanin Fort Lauderdale da Los Angeles da San Francisco.
Yunkurin zai iya misalta ƙarin gasa tsakanin Virgin da sauran kamfanonin jiragen sama, ciki har da Delta, Kudu maso Yamma da JetBlue.
Budurwa tana tashi mafi yawa tsakanin bakin teku, daga wurare huɗu a California zuwa New York, Washington da Boston - hanyoyin da suka shahara da matafiya na kasuwanci. Fort Lauderdale bai dace da bayanin martabar birni na Virgin America ba.
"Mun san cewa muna buƙatar wuraren dumi-dumi," in ji Shugaba David Cush a cikin wata hira da aka yi da shi a wannan makon. "Wannan zai taimaka wajen daidaita hanyar sadarwar mu."
Cush ya yarda cewa 'yan California, musamman a yankin San Francisco Bay, sun fi yin la'akari da Hawaii fiye da Florida don hutun bakin teku, amma ya yi imanin kamfanin jirgin na iya canza wannan tunanin. Fort Lauderdale yana ba da gudummawar $ 100,000 ga kamfen ɗin tallan Budurwa da ke nufin mutanen California, in ji shi.
Abokin hamayyar Budurwa a kan sabbin hanyoyin na iya zama JetBlue, wanda ya fara ba tare da tsayawa ba tsakanin Fort Lauderdale da San Francisco ranar Talata.
Kakakin JetBlue Alison Croyle ya ce "Burgin Amurka tana da samfur mai kyau, amma muna da kwarin gwiwar abokan cinikinmu za su ci gaba da jigilar JetBlue."
Jerin masu fafatawa na Budurwa da alama zai yi girma.
Wani mai ba da shawara kan harkokin sufurin jiragen sama Robert Mann ya ce sabis na Virgin daga California zuwa Florida hanya ce mai kyau don amfani da jirginsa cikin hikima a kan jiragen da za su iya samun riba. Idan sabis ɗin ya yi nasara, in ji shi, Virgin za ta faɗaɗa zuwa hada jiragen Florida daga sansanonin ta a arewa maso gabas, ciki har da filin jirgin sama na Kennedy na New York.
Hakan zai kara da Virgin da Delta Air Lines Inc., babban kamfanin jirgin sama na duniya, wanda tuni ya tashi zuwa Fort Lauderdale daga filayen jiragen sama na Kennedy da LaGuardia a New York. Delta kuma yana tashi a can daga Los Angeles.
Sauran manyan masu aiki a filin jirgin sama na Fort Lauderdale-Hollywood sun haɗa da Southwest Airlines Co., babban dillalan rangwamen kuɗi na ƙasa, da AirTran.
Budurwa tana tallata farashin farashi daga California daga $104, kodayake ba a faɗi adadin kujerun da za ta sayar a farashi mafi arha ba.
Kent Landers, mai magana da yawun Delta, ya ce kamfanin jirgin nasa yana ba da babbar hanyar sadarwar zirga-zirgar jiragen sama kuma "za ta yi gasa sosai" tare da Virgin akan farashi, kodayake ya kasa cewa ko Delta ta yi daidai da mafi arha farashin kuɗin Virgin.
Saboda gasa mai tsauri da kasancewar dillalan masu rahusa, kamfanonin jiragen sama a kai a kai suna rangwamen farashin farashi zuwa wuraren da ake zuwa Florida.
Kamfanonin jiragen sama suna gasa ta wasu hanyoyi kuma. Continental ya nuna har yanzu yana ba da abinci kyauta a cikin koci, yayin da Virgin ke cajin su.
Budurwa tana ɗaukar kuɗin $15 ga kowace jakar da aka bincika. Kudu maso yamma da JetBlue sun bar jakar farko ta tashi kyauta.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- Cush acknowledged that Californians, especially in the San Francisco Bay Area, are more likely to consider Hawaii than Florida for a beach vacation, but he believes the airline can change that thinking.
- If the service succeeds, he said, Virgin will expand to include Florida flights from its bases in the Northeast, including New York’s Kennedy Airport.
- Airline consultant Robert Mann said Virgin’s service from California to Florida is a good way to use its aircraft wisely on potentially lucrative flights.
