Babban bayanai, babban magana?

A ci gaba da Nunin Balaguron Balaguro na Smart Analytics na EyeforTravel mako mai zuwa, mun kalli wasu manyan bayanai da ƙalubalen nazari don kasuwancin balaguro a cikin 2013.
A cikin shekarar da ta gabata, kalmar "babban bayanai" ta zama daidai da "babban buzz" da "babban talla." A wannan shekara za ta zama lokacin ɓarna don samfuran balaguron balaguro yayin da kasuwancin kasuwancin ke ƙara dogaro da bayanai da nazari don amsoshi. A ƙarshen 2012, yawancin samfuran balaguron balaguron balaguro sun fara fahimtar damar “babban bayanai”, tare da haɓaka haɓaka, kuma, cewa “babban bayanai” yana buƙatar ƙididdigar ayyuka masu girma.

Kamar yadda namu Nunin Balaguron Balaguro na Smart Analytics a New York (Janairu 17 da 18) a cikin New York da sauri gabatowa mako mai zuwa, EyeforTravel's Daraktan Events & Masana'antu Analysis, Rosie Akenhead, yana da wannan cewa: "Babu wani togiya. Kasuwancin balaguro dole ne su daidaita dabarun bayanan su a yanzu idan suna son ci gaba da gaba da kuma hana gasar. "

To, wadanne kalubale ke tafiya a gaba?

Ba cewa bayanai a cikin tafiya ba sabo ne. Kamfanonin balaguro sun shahara don adana duk wani abu da komai: samfuran farashi, ƙarin kudade, kasuwanni, hanyoyin jirgin sama, hadayun gasa, tashoshin rarraba, ma'amaloli, CRM, da sauransu. Amma a yau, mayar da hankali kan tafiye-tafiye ta kan layi ya inganta kan dangantakar mutum ɗaya tare da kowane kwastomomi. Kalubalen da ke cikin masana'antar sun kasance: haɗa haɓakar adadin hanyoyin bayanai zuwa dunƙule gaba ɗaya, da kuma yanke bayanan da ƙirƙira don tabbatar da sakamako mai ƙima. Zamanin ya shuɗe, “gwada wannan tallan,” ko “gwajin wannan tallan,” in ji Rosie Akenhead na EyeforTravel. Ta ci gaba da cewa, "A nan gaba muna ganin ɗimbin girma na yanke shawara da gaskiya ke jagoranta dangane da bayanan tarihi da na ainihin lokaci."

Pascal Moyon, Daraktan Digital da Brand Marketing a Hertz - wanda ke magana a mako mai zuwa a New York - ya yarda cewa manyan kalubale na 2013 sun haɗa da inganta ingantaccen tallace-tallace don hidimar abokan ciniki daidai. Wannan ya haɗa da samun ainihin bayanan daidai da farko sannan kuma shiga cikin keɓancewa na ƙididdiga. "Abin da ke canzawa shi ne cewa akwai ƙarin ƙwarewar da ake buƙata a fagen, wanda sabbin sababbin sababbin ke jagoranta." Ya ce, kuma tare da wannan ya zo da ƙwararrun ma'aikatan nazari.

Gina ƙungiyar da ta dace:

Ɗaya daga cikin manyan ƙalubalen da masana'antar ke fuskanta shine matsi gwaninta. William Beckler, Daraktan Innovation, Travelocity International, wanda ke magana a New York mako mai zuwa ya ce "Wadannan ƙwararrun ƙwararrun har yanzu ba su da yawa, musamman don manyan nazarin bayanai."

Duk da haka, ya yi imanin cewa yana yiwuwa a yi amfani da mafi yawan "babban bayanai" idan za ku iya samun nau'in ƙungiyoyi masu dacewa a kan jirgin. Wannan ya haɗa da samun daidaitaccen haɗakar ƙwarewar sauraro, rubutun rubutu, da ingantattun maths. A saman wannan, kamfanonin tafiye-tafiye da ke jagorantar manyan tseren bayanai suna ƙara fahimtar cewa akwai kuma buƙatar kasancewa memba na ƙungiyar da ke da wasu ƙwarewa masu laushi, tare da zurfin fahimtar kasuwancin. Kamar yadda William El Kaim, Daraktan Kasuwancin Talla, Ƙungiyar Ƙirƙirar Samfura ta Duniya a Carlson Wagonlit Travel ya shaida wa EyeforTravel.com a bara, ƙungiyar ƙirar sa ta ƙunshi ƙwararrun masanin kimiyyar bayanai da sauransu, kamar kansa, waɗanda ke da masaniyar fasaha amma kuma suna da cikakkiyar fahimta. duk wani nau'i na kasuwanci (Isar da bayanai: gina shi kuma za su zo, EyeforTravel, Nuwamba 13, 2012).

Wasu ƙungiyoyi, waɗanda aka gina su ta hanyar bayanai, kamar babban kamfanin neman bayanai Tafiya ta Hopper, na iya zama mataki na gaba. Wadannan kamfanoni gabaɗaya sun fara da mahimman bayanai da algorithms, kuma yanzu suna iya samun damar siyar da sabis na girgije ko ma tsara nasu kayan aikin, in ji Moyon na Hertz.

Ga wasu, babban abin tuntuɓe shine game da haɓaka al'adun kamfanoni masu dacewa a cikin ƙungiya. "A nan, kayan aikin gabaɗaya sune abu na ƙarshe don damuwa," in ji shi, yana mai da hankali kan ikon mutane da farko. Ya kamata kamfanoni da farko su kasance suna magance al'adun kamfani, tallafin gudanarwa da tuƙi, da saka hannun jari da farko a cikin ƙwararrun ƙwararrun mutane don fitar da canji.

Zaɓin madaidaicin mai samar da fasaha:

Yayin da wasu kamfanoni ke magana game da nasarorin da suka samu tare da manyan bayanai, gaskiyar ba ta da sauƙi sosai. A cikin jerin buƙatun Kirsimeti na babban jami'in balaguron balaguro shine Santa zai yi aiki da yadda zai yi amfani da manyan bayanai a gare shi. "Idan zai iya yin hakan, watakila wata rana sauran mu ma za mu gane hakan," kamar yadda ya fada wa EyeforTravel.com yayin wata hira ta daban. Wataƙila tsarin isar da saƙon nasa na yanzu kuma za a inganta shi zuwa mafi kyawun keɓantawa a ainihin-lokaci, shima.

Travelocity's Beckler ya yarda: "Akwai hanyoyin da za a yi ba daidai ba fiye da yin daidai, kuma idan yana da wuya a yi shi daidai, yana da wuya a san ko wani yana yin daidai."

Lokacin da ya zo ga haɗarin da ke fuskantar masana'antar ya ce kamfanoni da gaske suna buƙatar yin hankali yayin zabar masu samar da mafita masu dacewa. "Babban na'ura mai ba da labari ya ƙirƙira masana'antar daidaitattun masu samar da mafita, kawai wasu daga cikinsu suna ƙara ƙima," in ji shi, "kuma kowa zai yi wahala wajen raba alkama daga ƙanƙara."

Har yanzu, kamar yadda Tom Bacon, tsohon VP a Kamfanin Jiragen Sama na Frontier, ya nuna, "Hadarin gwada wani abu ya yi ƙasa da haɗarin kiyaye matsayin."

Don Martin Stolfa, Mataimakin Shugaban Kasa, Binciken Gudanar da Kuɗi a Otal ɗin Hilton, manyan buƙatu daga masu samar da mafita sune:

1. Gina ingantattun samfuran bayanan rahoto ta amfani da manyan bayanai da nazari a kan tushen bayanai da yawa.

2. Samar da iyawa don kamawa da ba da amsa ga masu amfani a cikin ainihin lokaci.

Ka tuna duk bayanan ba daidai ba ne; don kawai kuna da yawa ba yana nufin yana da amfani ba. Don haka ya kamata kamfanoni su yi niyyar bincika bayanan da suka dace, kuma don yin hakan dole ne su san menene manufar. Keith Collins, Babban Mataimakin Shugaban Kasa da CTO ya ce "Mayar da hankali kan batun kasuwanci mai mahimmanci - watakila rage raguwa, ko haɓaka ƙimar canji, ko duk abin da ƙalubalen ku yake - da kuma tattara albarkatu akan tattara bayanan da suka dace da yin nazari akan wannan batun," in ji Keith Collins, Babban Mataimakin Shugaban kasa da CTO a. SAS, kamfanin fasaha. Ya kuma ba da shawarar yin haɗin gwiwa tare da IT a cikin ƙoƙarin '' manyan bayanai ''. "Fasaha na taimakawa wajen tsara kwarewar abokin ciniki: daga sarrafa maɓuɓɓuka bayanai da yawa, zuwa tara nazari da fahimta, don yin hulɗa tare da abokin ciniki," in ji shi, ya kara da cewa, "mafi girman nasara zai haifar da tallace-tallace da IT aiki tare a kan dabarun da dabaru."

Ga Travelocity's Beckler, duk da haka, abu ɗaya a bayyane yake: 2013 zai zama shekarar da kowa ke ƙoƙarin girbi damar "babban bayanai".

Waɗanda suka tsira za su buƙaci su ɗauki mataki yanzu.

Kada ku ɓata lokaci. Shiga EyeforTravel's Nunin Balaguron Balaguro na Smart Analytics a New York (Janairu 17 da 18) mako mai zuwa lokacin da za mu ci gaba da yin katsalandan ta hanyar zage-zage da zage-zage don taimaka muku yin amfani da mafi yawan bayananku da ƙoƙarin nazarin ku a cikin 2013.