Balaguro na Luxury: Cikakken Gudun Gaba

Tafiyar alatu tana bunƙasa bisa ga sabon bincike da aka gabatar a watan Disamba a Kasuwar Balaguro ta Duniya a Cannes. A yawancin ƙasashe a duniya, tafiye-tafiye na alatu na ɗaya daga cikin mafi kyawun sassan kasuwancin balaguro tare da ƙasashe da yawa a halin yanzu suna jin daɗin haɓaka tsakanin 10 zuwa 20 bisa ɗari na shekara-shekara. Wani sabon bincike da kamfanin ILTM ya gudanar ya nuna cewa masana'antar tafiye-tafiye na alfarma gaba dayanta na bunkasa, tare da samun ci gaba mai yawa a kasuwanni masu tasowa kamar Indiya, Rasha da China. Masana'antar balaguron balaguro ta duniya yanzu ta ƙunshi kiyasin masu shigowa shekara miliyan 25, wanda ke da kashi 25% na kashe kuɗin yawon buɗe ido na duniya.

Kasuwancin balaguron balaguro na duniya yanzu ya ƙunshi kiyasin masu shigowa shekara miliyan 25 (3% na jimlar masu zuwa ƙasashen waje) wanda ke da kashi 25% na kashewa yawon buɗe ido na duniya - aƙalla dalar Amurka miliyan 180. A matsakaita, ana kiyasta kashe kuɗin kowace tafiya a tsakanin dalar Amurka 10,000 – 20,000.

Haɓakar balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguron bala'i na tafiye tafiye yana gudana ne ta hanyar haɓakar Haƙƙin daidaikun mutane (HNWI) - waɗanda ke da aƙalla dalar Amurka miliyan 1 a cikin kadarori na kuɗi - da kuma haɓakar dukiyoyinsu. Dangane da Rahoton Dukiyar Duniya (Merrill Lynch da Capgemini), adadin HNWI ya karu da kashi 8.3 cikin 2006 a 11.4 kuma dukiyoyinsu sun karu da kashi 30%. ) – wadanda ke da kadarorin kudi na akalla dalar Amurka miliyan 11.3 – wadanda adadinsu ya karu da kashi 2006 cikin 16.8 a shekarar XNUMX tare da karuwar kadarorinsu da kashi XNUMX cikin dari.

Keɓantawa ya bayyana shine kan gaba a cikin ajanda a tsakanin wannan ƙungiyar masu wadata tare da tafiye-tafiyen jiragen sama masu zaman kansu da ake ƙara ɗauka a matsayin "abin alatu dole". NetJets na da'awar karuwar kashi 40 cikin 26 na shekara-shekara kuma dillalin Marquis Jet ya ninka kasuwancin sa kowace shekara tsawon shekaru uku da suka gabata. Wani karamin filin jirgin sama daya a Burtaniya, Farnborough, ya sami karuwar tashi da kashi 2007 cikin dari a kwata na farko na XNUMX.

Tsibiri masu zaman kansu, jiragen ruwa na alfarma da keɓancewar amfani da otal ko gidaje masu zaman kansu suma ana nema sosai. Bugu da ƙari, binciken ya nuna cewa waɗannan mutane suna neman jin dadi na ruhaniya da na musamman, abubuwan kwarewa.

tafiye-tafiye na taimakon jama'a da ƙarin buƙatun koyo an kuma bayyana su da yawan buƙata. A cikin manyan kasuwannin Amurka da Turai akwai ƙaura daga cin abinci na zahiri zuwa ƙarin alatu "ƙananan maɓalli".

Sama da shugabannin masana'antar tafiye-tafiye na alatu 3,000 sun yi taro a Kasuwar Balaguro ta Duniya ta shida (ILTM). Wakilai 750 da ba a taba ganin irinsu ba sun halarci taron bude taron sauyin yanayi na ranar Litinin, wanda ya bayyana bukatar masana'antar tafiye-tafiye na alfarma ta rungumi kalubalen yawon bude ido domin tsira da ci gaba.

Ed Ventimigilia, Babban Mataimakin Shugaban Kasa kuma Mawallafin Mujallar Tashi (ILTM mai tallafawa) ya ce: “Na yi farin ciki kuma na yi farin ciki da iyawar masu magana da iliminsu a cikin mawuyacin yanayi na sauyin yanayi da tasirinsa kan tafiye-tafiye na alatu. Daga koyo game da batutuwa masu sarkakiya da ke tattare da kashe wutar lantarki zuwa jin irin tabbatacciyar hanyoyi da masu otal-otal, irin su Six Senses, ke baiwa baƙonsu ƙarin zaɓi don dorewar, taron ya gabatar da ƙalubalen da masana'antar tafiye-tafiye ta alfarma ke fuskanta. Na yi farin ciki da jin labarin wasu kamfanonin tafiye-tafiye na alfarma da ke samun ci gaba a wannan fanni.”

"Abin da ke gaba shi ne duka kamfanonin tafiye-tafiye da na alatu su auna waɗannan mahimman bayanai da zaɓuɓɓuka kuma su ɗauki ayyukan da za su fara rage tasirin su ga muhalli. A bayyane yake muna da sauran rina a kaba wajen inganta harkokin kasuwancinmu na gama-gari; duk da haka, kowane mataki a kan madaidaiciyar hanya, mataki ne mai mahimmanci… juyin halitta ne, ba juyin juya hali ba. Masu gabatar da jawabai da masu jawabi sun sake nanata hakan a cikin abin da na yi imani wata muhimmiyar rana ce ta tattaunawa da zaburarwa."

Ventimiglia ya ci gaba da cewa: “Masu sauraronmu na masu halarta 765 a wannan shekara (tare da masu halarta 400 a bara) sun kasance shaida ga mahimmanci da kuma babban sha’awar batun sauyin yanayi da kuma tasirin dumamar yanayi a kan masana’antar tafiye-tafiye na alfarma. Na yi matukar burge ni musamman yadda mu’amalar da masu sauraro suka yi da suka bayyana yawan ilimi da fahimta kan wannan batu mai fadi. Yayin da wasu mahalarta suka yi tambayoyi masu ma'ana ko kuma suna da takamaiman bayani, misali game da kashe carbon, wasu masu halarta sun tambayi tambayoyi na asali, kamar "menene ma'anar dorewa?" da kuma "ta yaya zan tafi game da yin rajista don kashe carbon - menene tsari?" Bugu da kari, wannan sha'awar tana nuna bukatar kawo wadannan batutuwa a gaba."

Tare da girman masana'antar tafiye-tafiye da aka saita zuwa ninki biyu a cikin shekaru 15 masu zuwa, babban mai magana Costas Christ, wanda ya kafa The International Ecotourism Society, ya nuna cewa batun sauyin yanayi zai kara girma ne kawai kuma kamfanonin balaguro na alfarma dole ne su amince da hakan. "Muna kan iyakar wani sabon abu - yawon shakatawa mai alhakin ba abu ne mai yuwuwa ba amma gaskiya ne kuma hanya ce mai kyau ta kasuwanci," in ji shi. Ana samun karuwar wayar da kan jama'a game da sauyin yanayi a tsakanin wannan rukunin amma matafiya na alfarma, har zuwa yau, sun yi kasa da ƴan ƙasarsu da ba su da wadata don daidaita al'adun tafiye-tafiyensu ko kuma daidaita sawun su ta kowace hanya. Binciken ya nuna cewa ya zuwa yanzu, abin da ake kira "kore" yunƙurin samar da kayayyaki ne da farko kuma akwai buƙatar haƙƙin mallaka don inganta haɗin gwiwa tsakanin abokin ciniki da mai ba da tafiye-tafiye.

Ventimigilia yayi sharhi game da gabatarwar Kristi: “Na fi sha’awar cikakken bayani game da kashe carbon da kuma jigon Costas Kristi game da yadda yawon shakatawa mai dorewa ke canza masana’antar tafiye-tafiye. A cewar Costas, ba idan, amma lokacin; ya yi magana kan yadda ya kamata a rungumi harkokin yawon bude ido a matsayin gaskiya. Na kuma yaba Concetta Lanciaux's (Mai Ba da Shawarar Kayayyakin Dabaru, Groupe Arnault) kyakkyawar magana game da yadda ayyukan kasuwanci na LVMH (Moet Hennessy.Louis Vuitton) suka dogara akan haɓaka halayen mutum da yanayi tare da na'ura.

Taron ya kwatanta adadin kamfanonin balaguron balaguro da ke samun ci gaba a fagen yawon buɗe ido, ta hanyar manufofin kashe carbon ko wasu ayyukan muhalli. Duk da haka, a bayyane yake cewa har yanzu akwai shakku game da batun kuma har yanzu kamfanoni da yawa ba su aiwatar da manufofinsu ba. Haɓaka kashi 60% cikin XNUMX na lambobi na taron wakilai sama da shekarar da ta gabata yana nuna masana'antar tana da himma kuma tana ɗokin magance ƙalubalen.

Rahoton Hukumar Bayar da Shawarar Luxury na shekara-shekara (LAB) game da yanayin balaguron balaguro, wanda aka sanar a ILTM, ya bayyana cewa abokantaka na muhalli yana da mahimmanci ga rabin masu amsawa wajen zaɓar otal ko wurin shakatawa. Tare da waɗannan layukan, masu amsa LAB suna ɗaukar ƙarin "ilimi" - tafiye-tafiyen da ke haɗa ilimi da kasada. Suna yin ƙarancin tafiye-tafiye amma sun daɗe a wuraren da suke zuwa.

LAB ya ƙunshi fiye da masu karanta Tashi 2,500 waɗanda da son rai suke ba da haske game da halayensu, abubuwan da suke so da zaɓin su. Saboda masu karatun Tashi suna tafiye-tafiye da yawa, wannan bayanin yana ba da kyakkyawar fahimta game da yanayin tafiye-tafiye na alatu. Tashi daga Turai Binciken Karatu ya nuna cewa kusan 1 cikin 4 na masu karatunmu na Turai suna shirin zama a otal-otal a shekara mai zuwa. A bayyane yake, waɗannan ra'ayoyin da suka dace suna ƙarfafa buƙatar samun ƙarin tattaunawa da aiki game da yawon shakatawa mai ɗorewa, wanda ke zama mafi mahimmanci ga yawan matafiya na alfarma a nan Amurka, da ƙasashen waje.

Baby Boomers (waɗanda aka haifa a tsakanin 1946 da 1965) yanzu sune mafi mahimmancin rukunin shekaru (dangane da girma da kashewa) don kasuwar tafiye-tafiye na alatu amma ana sa ran Generation X (wanda aka haifa tsakanin 1966 da 1979) zai mamaye shi da sauri. Generation X ne ke haifar da gagarumin ci gaba a cikin tafiye-tafiye masu yawa. Millenniyoyin Setting na Trend (an haife su daga 1980 gaba) suna da tsammanin mafi girma kuma sun fi ƙarfin gwiwa kuma sun fi dattaku sani.

Ko da yake a gaba ɗaya ɓangaren alatu na masana'antar tafiye-tafiye yana girma cikin sauri fiye da tafiye-tafiye na yau da kullun, masana'antar a zahiri tana fuskantar ƙalubale kuma binciken ILTM ya kawo waɗannan a hankali. Sauƙaƙan gajeriyar lokacin jagora don yin ajiyar abokin ciniki babban damuwa ne ga 98% na masu amsawa, yayin da masu baje koli yana isa ga masu sauraro masu dacewa da riƙewa da faɗaɗa tushen abokin ciniki wanda ke sa su farka da dare.

ILTM ta ba da rahotonta na farko na masana'antar balaguron balaguro don baiwa masana'antar bayyani na duniya da haske game da girma, girma, halaye da batutuwan da suka shafi balaguron alatu. ILTM yayi nazari akan 1,500 na masu siyan VIP akan al'amuran da suka shafi yanayin balaguron balaguro gabaɗaya, canza ƙididdiga a cikin tushen tafiye-tafiye na alatu, da kuma batutuwan muhalli da tsaro. Masu amsa sun haɗa da babban ɓangaren yawon shakatawa na duniya da kamfanonin balaguro, daga manyan tafiye-tafiye zuwa masu shirya abubuwan.

Brad Monaghan, Manajan Kasuwanci na ILTM, yayi sharhi; “Binciken mu ya nuna lambobin baƙo na alatu da kashe kuɗi suna karuwa a duniya, tare da kamfanoni suna fuskantar matsakaicin 17.5% na karuwar abokan ciniki da karuwar 16% na kashe kuɗin abokin ciniki. Duk da yawan wuraren balaguron balaguron balaguron balaguro a duniya, yana da ban sha'awa a lura cewa Italiya ita ce kan gaba wajen zaɓin matafiya masu hankali, tare da Turawa har ma da haɓaka kasuwannin balaguron balaguro kamar China, Rasha da Indiya. "

Dangane da binciken ILTM, sauran wuraren da ake hasashen za su kasance cikin ƙarfi da haɓaka buƙatu a cikin shekara mai zuwa sun haɗa da Hadaddiyar Daular Larabawa, Thailand, Vietnam da China.

Sabanin haka, yankin da ke fuskantar babban raguwar buƙatun matafiya na alfarma shine Arewacin Amurka, duk da sauran kasuwannin da ke komawa cikin Amurka tare da sabunta kwarin gwiwa. Damuwar tsaro, al'amurran da suka shafi shige da fice, wahalar samun Visa da kuma ra'ayi mara kyau game da Amurka sune manyan dalilan da aka ambata na raguwar shaharar kasar a matakin duniya.

ILTM 2007 ta yi maraba da masu halarta sama da 3,500 daga ƙarin ƙasashe 110 a duk duniya, waɗanda suka shiga cikin alƙawura 47,000 da aka riga aka daidaita. Sababbin shigowa taron sun hada da Ofishin taron yawon bude ido na Valencia, Hukumar yawon bude ido ta Sloveniya da kungiyar jirgin kasa da kasa, da sabbin masu baje koli daga Japan. Halin tafiye-tafiye na alatu shine Juyin Halitta da Juyin Halitta.

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