Shin kuna tsammanin shirye-shiryen amincin kamfanonin jiragen sama ba su da tasiri kamar yadda za su iya kasancewa cikin aminci a tsakanin masu sauraronsu na matafiya akai-akai, Deloitte ta fada a ranar Litinin a cikin rahotonta "Rising above the Clouds: Charting a course for Renewed Airline Consumer Loyalty".
Balaguron Deloitte, Baƙi, da Al'adar Nishaɗi yana farin cikin sanar da sabon rahotonmu, Tashi sama da gajimare: Tsarin kwas don sabunta amincin mabukaci na jirgin sama. A cikin wannan rahoto, mun bincika yanayin aminci a fannin sufurin jiragen sama.
Abubuwan da muka gano sun nuna cewa tsarin da ba shi da bambanci ga inganta aminci ba zai zama mai nasara ba saboda babu ƙungiyoyin tafiye-tafiye guda biyu - kuma babu matafiya guda biyu - waɗanda suke daidai da abin da ke damun su a cikin kwarewar balaguron jirgin sama, shirye-shiryen amincin jirgin sama. , da kuma hanyar da suka fi son shiga da kuma zama. Duk da haka, duk da wannan hangen nesa na damuwa-ko watakila saboda shi-kamfanin jiragen sama suna da dama ta musamman don bambanta samfuran su a ƙoƙarin gina tushen mabukaci mai aminci.
Tsarin kwas don sabunta amincin mabukaci na jirgin sama
Musamman binciken ya bankado wasu binciken da ya kamata ya baiwa kamfanonin jiragen sama su dakata:
Shirye-shiryen amincin jirgin sama sun kasa shiga
Membobin shirin aminci sun yi nisa da aminci kuma shirye-shiryen aminci na jirgin sama sun gaza wajen cimma manufofinsu—musamman tsakanin manyan kasuwanci da matafiya masu yawan gaske.
Kashi 44 cikin 72 na matafiya na kasuwanci da kuma kashi XNUMX cikin XNUMX na matafiya masu yawan gaske suna shiga cikin shirye-shiryen aminci na jirgin sama biyu ko fiye.
Kashi biyu bisa uku na masu amsa gabaɗaya sun kasance aƙalla buɗe don canjawa zuwa shirin aminci mai gasa koda bayan samun matsayi mafi girma.
Shirye-shiryen aminci sun fi mahimmanci ga wasu matafiya fiye da wasu
Gabaɗaya waɗanda suka amsa sun zaɓi shirye-shiryen aminci a matsayin kawai na 19 mafi mahimmancin ƙwarewar jirgin sama (cikin halaye 26). Koyaya, manyan matafiya na kasuwanci sun zaɓi shirye-shiryen aminci na biyu, har ma sama da aminci.
Fasinjoji suna tsarawa da yin littafi ta hanyoyi daban-daban
Bincikenmu yana bayyana bambance-bambance masu mahimmanci a cikin ɗabi'un yin rajista/shirya matafiya da abubuwan haɗin kai. Waɗannan bambance-bambancen suna nuna buƙatar bambance-bambance, hanyoyin da aka yi niyya don gina aminci da haɗin gwiwar abokin ciniki.
Jiragen saman suna buƙatar zakara
A taƙaice, fasinja mai tashi yana da yuwuwar yin aiki a matsayin kayan aikin tallan jirgin sama mafi inganci. Duk da haka, bincikenmu ya nuna cewa kashi 38 cikin XNUMX na waɗanda suka amsa binciken sun amsa da kyau lokacin da aka tambaye su ko za su zama jakadan alama.
Binciken farko wanda ke ba da haske game da halayen tafiye-tafiye na mabukaci da gamsuwar shirin aminci a cikin masana'antar jirgin sama.
"Kamfanonin jiragen sama su yi la'akari da yin la'akari da yadda suke hulɗa tare da mambobin shirin su na aminci idan suna so su haɓaka aminci na gaske," in ji Jonathan Wall, mataimakin darekta, baƙon baƙi da ba da shawara na gidaje a Deloitte Gabas ta Tsakiya. "Tare da haɓaka gasa da haɓaka ƙwarewar mabukaci, kamfanonin jiragen sama na iya buƙatar mayar da hankali kan keɓance ƙwarewar abokin ciniki ta hanyar da ke sa matafiya ɗaya su ji na musamman."
"Layin ƙasa: ya kamata kamfanonin jiragen sama su yi la'akari da ba da lada mai ma'ana ga shirin amincin su," in ji Wall. “Alal misali, bincikenmu ya nuna cewa kashi 38 cikin XNUMX na waɗanda suka amsa sun sami kyakkyawar amsa lokacin da aka tambaye su ko za su yi aiki a matsayin jakadan kamfanin jirgin sama. Dole ne kamfanonin jiragen sama su tuna cewa fasinja mai tashi yana da yuwuwar yin aiki a matsayin kayan aikin tallan jirgin sama mafi inganci. Ya kamata su yi la'akari da samar da abubuwan da aka keɓance ga matafiya ɗaya, kuma su ƙarfafa aminci tare da ba zato ba tsammani kuma a cikin lokaci, lada mai sauƙi, don taimaka musu ba wai kawai sake fasalin da sake fasalin kwarewar abokin ciniki ba, har ma a ƙarshe gina dangantaka mai dorewa tare da abokan cinikin su, "in ji Wall. fita.
Idan aka yi la'akari da kamfanonin jiragen sama suna amfani da shirye-shiryen lada don fitar da aminci ta musamman, kashi 50 cikin ɗari na masu amsa gabaɗaya suna cikin shirye-shiryen aminci na jirgin sama biyu ko fiye, tare da kashi ɗaya bisa uku na gabaɗayan masu amsa suna shiga cikin shirye-shirye biyu ko fiye. Shiga cikin shirye-shirye da yawa tsakanin matafiya kasuwanci ya karu zuwa kusan kashi 44.
Bugu da ƙari, binciken ya nuna cewa kashi biyu bisa uku na masu amsa gabaɗaya suna karɓar ra'ayin sauya sheka zuwa gasa na aminci - ko da bayan cimma matsayi mafi girma tare da shirinsu na yanzu.
Wataƙila ma ya fi damuwa ga kamfanonin jiragen sama, binciken ya nuna cewa mahimmancin shirye-shiryen aminci ya zama ƙasa da mamaki. Matafiya gabaɗaya - da matafiya na kasuwanci musamman - shirye-shiryen aminci sune kawai 19th da 18th mafi mahimmancin sifa lokacin zabar jirgin sama (daga halaye 26), bi da bi.
Koyaya, duk da ƙarancin matsayinsu na ƙima tsakanin masu amsa gabaɗaya, shirye-shiryen aminci sun kasance masu mahimmanci ga matafiya na kasuwanci masu girma, matsayi a matsayin sifa mafi mahimmanci na biyu - har ma da aminci. Don haka, shirye-shiryen aminci har yanzu sun kasance hanya mai sauƙi ga kamfanonin jiragen sama don fitar da amincin abokin ciniki, musamman idan waɗannan kamfanonin jiragen sama za su iya bambanta shirye-shiryen su don bambanta da sauran.
Bisa ga binciken, halayen wani nau'in matafiyi yana kallon yana da mahimmanci a cikin shirin aminci, wani yana iya ɗaukarsa a matsayin mai mahimmanci. Misali, kashi 76 cikin 64 na matafiya na kasuwanci masu yawan gaske suna kallon ƙarin damammaki don samun da kuma fanshi maki a matsayin mahimmanci, sabanin kashi 40 cikin ɗari na duk masu amsawa. A halin yanzu, kawai kashi 68 cikin XNUMX na duk waɗanda suka amsa sun yi imanin samun damar zuwa wuraren shakatawa na filin jirgin sama yana da mahimmanci yayin da kashi XNUMX cikin ɗari na manyan matafiya kasuwanci suna daraja irin wannan damar.
Bugu da ƙari, binciken ya nuna bambance-bambance masu mahimmanci game da yadda fasinjoji ke tsarawa da tafiye-tafiyen littattafai. Kashi 83 cikin 72 na masu amsa sun ziyarci wuraren kwatanta farashin don yin balaguron balaguro kuma kashi 13 cikin ɗari suna tuntubar 'yan uwa lokacin da suke shirin tafiya. Idan aka kwatanta, amfani da kafofin watsa labarun masu amsa ba su da farin jini sosai - tare da kashi 27 kawai suna amfani da hanyoyin sadarwar zamantakewa don bincike ko tsarawa kuma kawai kashi 80 cikin ɗari ta amfani da aikace-aikacen jirgin sama. Sakamakon ya yi kama da yadda kamfanonin jiragen sama ke hulɗa da fasinjoji tare da kashi 26 cikin XNUMX na duk masu amsawa sun fi son imel yayin da kashi XNUMX kawai ke son yin hulɗa ta hanyar sadarwar zamantakewa.
