Airbnb yana ba da dama, ba barazana kai tsaye ba, ga masana'antar otal ta Afirka ta Kudu

"Duk da cewa akwai abubuwa da yawa da aka fada game da masana'antar otal ta gargajiya da ke nuna rashin jin daɗi game da sabon tattalin arziƙin raba gida, gaskiyar ita ce, kamfanoni kamar Airbnb waɗanda ke haɗa fasaha da balaguro ba don otal-otal su ji tsoro ba, duk da cewa babban ɗakin haya ya ci gaba. don jin daɗin ci gaba cikin sauri a Afirka, "in ji Wayne Troughton, Shugaba na ƙwararrun baƙon baƙi da masu ba da shawara kan gidaje, HTI Consulting.

Da yake magana a cikin watan Satumba na wannan shekara, Chris Lehane, Shugaban Harkokin Jama'a da Harkokin Jama'a na Duniya na Airbnb, ya bayyana yuwuwar damar haɓakar tafiye-tafiyen Afirka, wanda zai kai kashi 8.1% na GDP na Afirka nan da shekarar 2028. A Afirka ta Kudu, ana hasashen balaguron zai kai kashi 10.1%. GDP a shekarar 2028.

"Duk wani ƙari ga zaɓin masauki da ake samu a kasuwar yawon buɗe ido ta Afirka ta Kudu a Afirka ta Kudu na iya ƙara ƙima," in ji Troughton. "Kuma, tare da Airbnb da aka fi niyya a kasuwannin nishaɗi, a tarihi ba a nuna wani tasiri ba ga ɓangaren kamfanoni. Hakanan yana magance sabbin buƙatun da masana'antar otal ba ta biya ba ta hanyar samar da masauki ga baƙi waɗanda in ba haka ba ba za su iya samun ɗaki a wata kasuwa ba; kuma yana ƙara ƙarfin ɗaki a cikin cunkoson kasuwanni."

Tun da aka kafa Airbnb, baƙi miliyan 3.5 sun isa jerin sunayen a duk faɗin Afirka gaba ɗaya, kuma baƙi miliyan 2 sun isa jerin sunayen a kan Airbnb a Afirka ta Kudu, tare da kusan rabin waɗannan masu shigowa sun faru a cikin shekarar da ta gabata. Har ila yau, nahiyar Afirka ta ƙunshi kasashe uku daga cikin manyan ƙasashe takwas mafi girma ga baƙi a kan Airbnb (Nigeria, Ghana da Mozambique).

Babu shakka cewa, a cikin gida, adadin haya da ke da alaƙa da Airbnb yana ƙaruwa. Daukar Cape Town a matsayin misali, hayar Airbnb ta karu daga jimillar hayar 10,627 a shekarar 2015 zuwa 39,538 jimlar hayar YTD 2018. "Wannan ci gaba ne mai inganci kuma babu shakka cewa wani yanki na waɗannan hayar ya raba buƙatu daga otal-otal," in ji shi. Troughton.

“Yana da mahimmanci a lura, duk da haka, ba a samun kaso mai yawa na waɗannan hayar a duk shekara. Jirgin DNA na Air yana nuna cewa kawai kashi 12% na kaddarorin Airbnb a Cape Town (kimanin kaddarorin 1,970) suna samuwa don haya 10 - 12 watanni na shekara. Yawancin (48%) suna samuwa ne kawai don haya 1 - watanni 3 na shekara," in ji shi. "Wataƙila yawancin waɗannan kaddarorin an bar su su wuce lokutan hutu kamar Kirsimeti/Easter lokacin da otal-otal a Cape Town sun riga sun cika kuma suna aiki akan farashi mai ƙima."

“Bugu da kari wani kaso daga cikin wadannan hayar gidaje da gidaje ne wadanda masu gida ke barin su a lokacin bazara kuma su yi hayar gidajensu ko gidajensu a matsayin hanyar samun kudin hutu ko kuma hanyar samar da karin kudi. "Bugu da ƙari, ɗakin studio kawai da ɗakunan dakuna ɗaya ne kawai za su iya yin gasa kai tsaye tare da otal don matafiya na ɗan gajeren lokaci kuma waɗannan kawai suna wakiltar kashi 38% na jimlar haya na Cape Town."

Troughton ya kuma nuna cewa, yayin da adadin haya na Airbnb a Cape Town ya karu a cikin 'yan shekarun nan, mazaunan otal a cikin birni sun girma a CAGR na 3.3% tsakanin 2012 da 2017 duk da fadada Airbnb, canje-canje ga dokokin visa, tasirin tasirin. cutar Ebola da karuwar dakuna 1000+ a cikin birnin. Tare da ingantaccen ci gaban zama, ƙimar kuma ta karu a CAGR na 10.7% a cikin shekaru shida da suka gabata, in ji shi.

Duk da cewa haya na Airbnb ya karu sosai a Cape Town wannan ba wai yana nufin adadin dakunan da ake ba da hayar ya karu ba, kamar yadda aka jera dakunan da aka jera a kan Airbnb a wasu rukunin yanar gizo da kuma sauran su.
Wakilai da sauran tashoshi ma kuma an jera kaso daga cikinsu kafin kaddamar da Airbnb, in ji Troughton.

"Kimanin adadin haya a Johannesburg ya nuna ƙarami a cikin yanayin Airbnb," in ji Troughton. "Jimillar hayar hayar ta ƙaru daga 1,822 a cikin 2015 zuwa 10,430 jimlar hayar YTD 2018," in ji shi. "Yanayin kasuwanci na tafiya zuwa Johannesburg na iya kasancewa daya daga cikin masu tasiri na bukatar otal."

"Duk da yake Airbnb ba shakka yana samun wani yanki na baƙi na otal, wannan ɓangaren bai kusan isa ya kwance wuraren zama na gargajiya ba. Bugu da ƙari, ba wai kawai kamfanoni kamar Airbnb suna ba da kuɗin shiga na gaske da aikin yi ga al'ummomin gida ba, suna kuma taimakawa wajen haɓaka tattalin arziƙin yawon buɗe ido na ƙasa," in ji Troughton, "da kuma tabbatar da fa'ida ga wurare na biyu kamar Durban, Hermanus, Plettenberg Bay da George .”

Lokacin kwatanta kyautar Airbnb da na otal-otal na gargajiya yana da mahimmanci a lura cewa 'wuri' ana ƙididdige shi mafi mahimmancin al'amari a cikin yanke shawara na siyan masauki. Yawancin otal-otal suna da fa'ida tare da wurare na tsakiya da sauƙin samun sufuri tare da taswirar hayar hutu galibi suna kama da donut a kusa da tsakiyar birni.

"Ayyukan jin daɗi wani abin la'akari ne," in ji Troughton, "yayin da wasu hayar hutu na iya samun wurin shakatawa da wuya su sami wurare kamar wurin shakatawa, kulab ɗin yara ko gidan abinci."

Akwai wasu batutuwa kuma da ya kamata mu yi la’akari da su. Na ɗaya, la'akari da ƙarfin shirye-shiryen aminci azaman hanyar riƙewa da haɓaka kasuwanci. Kyautar Marriott, alal misali, babban shirin aminci a duniya, yana kawo yuwuwar matafiya na 100m zuwa otal ɗinsa. Membobin ba za su yi watsi da sakamakonsu na lada ba don wani nau'in hadaya na masauki.

"Kamfanin otal na gida na iya koyo daga irin Airbnb ko da yake," in ji Troughton. "A farkon wannan shekara, Airbnb ya kira Cape Town a cikin birane 13 na duniya da za su fara aikin Airbnb Plus, wani rukunin gidaje masu kama da otal da aka tabbatar don inganci da kwanciyar hankali, wanda wasu daga cikin mafi kyawun masauki da gidajen Airbnb suka yi wahayi. Wani ɓangare na nasarar da Airbnb ya samu shine bayar da abubuwan da suka dace da keɓancewa waɗanda ke sa matafiya su ji kamar na gida. Kuma tun da keɓance keɓance yanayin ci gaba ne a masana'antarmu, akwai wani abu da za mu koya daga wannan ci gaba."

Kamfanin Airbnb ya kuma rattaba hannu kan wata yarjejeniya ta hadin gwiwa da Cape Town, na farko a Afirka, don yin aiki tare da birnin don ba da shawarar fa'idar yawon shakatawa tsakanin jama'a ga mazauna Cape Town da al'ummomi, da haɓaka Cape Town a duk faɗin duniya a matsayin na musamman. wurin tafiya.

"Gaba ɗaya, Airbnb yana taka rawa kuma yana biyan buƙatu a cikin sashin nishaɗi, da kuma sashin tallace-tallace na ɗan lokaci, yana taimakawa wajen haɓaka ɗaki a cikin lokutan kololuwa. Duk da haka, ba ma ganinsa a matsayin barazana kai tsaye ga otal-otal, waɗanda ke ba da kyauta daban-daban da kuma ƙarin jerin ayyuka da suka fi dacewa da waɗanda matafiya masu harbi da waɗanda suka ziyarci birni a karon farko suka san su, ”in ji Troughton.