2017 Sayi Yawon shakatawa akan layi: Hankali na wucin gadi, Tsaron Intanet da mai da hankali kan Asiya

Kasuwar tafiye-tafiye ta duniya a bana ta kai dala tiriliyan 1.33 idan aka kwatanta da 1.26 na shekarar 2016, kuma a cikin shekaru hudu da suka gabata ana samun karuwa akai-akai. Turai (35%), Amurka (31%) da Asiya (21%) suna wakiltar wuraren nunin tafiye-tafiyen kan layi, kasuwa wacce OTA (Hukumar Balaguro ta kan layi) ta mamaye wanda kuma a cikin Amurka ya zarce kashi 50% na dukkan sassan. Wannan shi ne hoton da Phocuswright (Oktoba 2017 data) ya ɗauka cewa, tare da sauran bincike, za a tattauna daga ra'ayoyi daban-daban da kuma masu magana da yawa na ƙasa da na duniya a cikin bugu na gaba na BTO - Buy Tourism Online. Taron jagoran balaguron kan layi a bugu na goma, ya dawo Fortezza da Basso na Florence a ranar 29 da 30 ga Nuwamba. Ba kwatsam ba ne cewa tun 2008, shekara ta farkon bugu, BTO - Buy Tourism Online ya zaɓi Florence a matsayin wurin zama. Yankin Tuscany ya ɗauka, tsawon shekaru yanzu, rawar jagora a Italiya kan batutuwan yawon shakatawa na dijital da sabbin abubuwa, jagoranci ya sake tabbatar da bugu na biyu na Ecosistemi Digitali wanda zai faru a Florence akan 1 Disamba, kuma ta hanyar ƙaddamar da sabon yanki na kwanan nan. Gidan yanar gizon yawon shakatawa www.visittuscany.com, cikakken sabon abu a cikin yanayin ƙasa don ra'ayi da amfani da abubuwan da ke ciki. BTO2017 | TEN ya ƙunshi Zaure huɗu da Fage uku, alƙawura 161 na kwana biyu na tarurruka, muhawara, da taron bita da aka sadaukar don haɗin kai tsakanin yawon shakatawa da fasaha. Za a sadaukar da mayar da hankali na wannan shekara ga Tsaron Intanet, Asiya a matsayin kasuwa mai tasowa da kuma aikace-aikacen Intelligence na Artificial a cikin tafiye-tafiye. Daga cikin waɗanda aka fi jiran baƙi akwai Paolo Pepper, na'ura mai ba da hanya tsakanin hanyoyin sadarwa na robot da za ta shiga a matsayin mai magana a wasu tarurrukan da ke amsa tambayoyin masu sauraro.

Hudu su ne Zauren BTO2017 | GOMA - DUNIYA, SAUKI, SAUKI, GONG! - kowanne daga cikinsu tare da ƙayyadaddun raguwa, da Fage guda uku: Mulki, Gabatarwa, Ƙirƙira. Haƙiƙanin hangen nesa na kasa da kasa zai zama babban jigon zauren Duniya ta Toscana Aeroporti, wanda zai buɗe tare da sabbin bayanai ta Phocuswright kuma babban mai bincikensa Douglas Quinby ya gabatar, a karon farko a BTO. Maud Bailly na Accor Hotels zai yi magana game da juyin juya halin dijital a cikin ɓangaren tafiye-tafiye, yayin da Peter Verhoven na Booking.com zai zama babban jigon tattaunawa mai mahimmanci tare da darektan kimiyya na BTO2017 | TEN, Giancarlo Carniani. Ganawar da ke tsakanin Walter Lo Faro (Expedia) da Des O'Mahony (Bookassist) da alama kamar ƙalubale ne: fuskantar samfuran rarraba guda biyu, OTA vs disintermediation. Daga cikin mafi yawan baƙi Malte Siewert na Trivago, wanda ke komawa Florence don ba da labarin shekaru goma na nasarar da alamar ta samu kuma ya ba da shawarar nazarin kansa kan yadda masu otal masu zaman kansu za su iya yin gasa a cikin otal ɗin metasearch na duniya. Charlie Ballard na TripAdvisor zai yi magana game da sababbin abubuwan Italiyanci ta hanyar amfani da mujiya akai-akai; yayin da Scott Shartford na Airdna - kamfanin da ke nazarin bayanan Airbnb - zai yi la'akari da matsayin kasuwancin Italiya na raba gidaje, yana nazarin ci gabansa da ci gaba. Daya daga cikin mafi jira alƙawura na BTO2017 | TEN za a sadaukar da shi ga batun Tsaron Intanet a fannin tafiye-tafiye, tare da babban jarumi Max Uggieri da kwararre kan zamba ta yanar gizo Umberto Rapetto. Fabio Vaccarono na Google zai kai mu ga gano ayyukan da ra'ayoyin da daga Mountain View za su canza duniya; yayin da Ait Vonke na Expedia zai yi magana game da yarjejeniyar kwanan nan tare da Thomas Cook. Game da batun Artificial Intelligence, wanda ba a iya mantawa da shi shi ne ganawa tare da Claudio Fadda wanda zai gabatar da aikin Watson ta IBM, tsarin ƙididdiga na ƙididdiga wanda ke da aikace-aikace da yawa a cikin balaguron balaguro (musamman a filin jirgin sama). Madadin haka, a cikin ganawar da ke tsakanin Friedrich Joussen (TUI Group) da Stefano Zeni (GTA) za a yi tattaunawa kan dabarun dijital maimakon duopoly Booking-Expedia; yayin da Marco Grossi na Facebook zai nuna yadda hanyar sadarwar zamantakewa zata iya hango sha'awar tafiya. Zauren DUNIYA zai karbi bakuncin wasan karshe na Farawa Italiyanci Bude, bugu na biyu na gasar fara tafiye-tafiyen da balaguron balaguro ya samar kuma an gano shi tare da haɗin gwiwar Fondazione Sistema Toscana da PromoFirenze.

Zauren SERENDIPITY yana ɗaukar gurɓatawa daga wasu wurare don haskaka jujjuyawar sararin samaniyar balaguro. Za a bude zauren ne tare da tattaunawa kan yawon bude ido: shin zai kasance da kariya daga sauye-sauyen da basirar wucin gadi ke haifarwa? Mariarosaria Taddeo na Digital Ethics Lab - Oxford Internet Institute da Giovanni Boccia Artieri na Jami'ar Urbino za su shiga cikin tattaunawar. Tashi na biyu akan batun guda kuma zai hada da Humanoids. A wannan lokacin Robot Paolo Pepper zai bayyana ra'ayinsa tare da Gianluigi Marchetti na Google, Federica Monaguti na Ciset da Luca Vescovi na Jampaa. Zauren SERENDIPITY zai ba da sarari ga wasannin bidiyo irin su Uba & ɗa, wasan da ya ga rawar da MANN ta taka, Museo Archeologico Nazionale di Napoli (National Archaeological Museum of Naples), kuma wannan yana wakiltar ƙoƙarin farko na haɗin kai tsakanin al'adun wasan bidiyo. da Cibiyar Gidan Tarihi don ƙirƙirar samfurin da zai iya haɗa nau'i biyu na "al'adun gargajiya" daban-daban. Muhawarar za ta ga halartar Federico Fasce na ETT da Fabio Viola na Il tuo Museo, wanda Stefano Monti di Monti & Taft ke jagoranta. Sannan za a ba da sarari ga teburin zagaye kan rawar da ma'aikatun kasashen waje na ofisoshin yawon bude ido da hukumomin gwamnati. Spain, Slovenia, da Italiya za su yi magana game da zamani da ayyukan da za a yi a nan gaba. Gianni Bastianelli na ENIT - Agenzia Nazionale per il Turismo, Aljosa Ota na Ente Sloveno del Turismo a Italiya, da Jorge Rubio na Instituto de Turismo de España (Turespaña) a Italiya, za su shiga cikin tattaunawar.

A cikin zauren FOCUS ta Keesy, Asiya da dubunnan bangarorin za su kasance ƙarƙashin haske, farawa daga wanda ke cike da sabani na ƙasa kamar Indiya, duka a matsayin makoma da kuma ta fuskar bukatun matafiya na Indiya. Za a yi nazarin zuwan manyan manyan Asiya a Turai, musamman WeChat da Ctrip, kuma za a tattauna daya daga cikin manyan jigogi na shekarun da suka gabata, wato, yada sabbin hanyoyin biyan kuɗi; Piero Candela na Alipay Italiya da Federico Zambelli Hosmer na Paypal za su shiga cikin tattaunawar. Zauren FOCUS zai kuma yi nazari kan batun Gudanar da Kuɗi, yana ƙoƙarin fahimtar abin da ya canza a cikin shekaru 10 da suka gabata da kuma yadda sabbin dandamali kamar Lodingq ke haɓaka.

Na GONG! Zauren zauren ta Best Western za a sami baƙi sama da 40 da masu magana waɗanda suka ba da gudummawa ga nasarar taron kuma tare da gajerun labaransu za su dawo da ayyukan shekaru goma na ayyuka, ra'ayoyi, da ƙalubalen da aka ci nasara. Wasu daga cikin masu magana za su kasance Roberta Milano, wanda ya kafa tarihi na BTO Educational; Sergio Cagol, mai kula da manufa da kuma dabarun dijital; Andrew Morsi na eRevMax; Monica Fabris na Episteme; Fabio Galetto, Google Italiya, Philip Wolf, wanda ya kafa PhoCusWright; Andrea D'Amico, na Booking.com; Fabio Lazzerini na Alitalia kuma memba na hukumar ENIT. Dole ne mu ambaci Gigi Tagliapietra, Massimiliano Ventimiglia, Mirko Lalli, Michil Costa, Emilio Casalini, Mafe De Baggis, Francesco Tapinassi, da sauran su.

Wasu jigogi da BTO2017 suka ƙaddamar | Ecosistemi Digitali za ta tattara TEN, taron a bugu na biyu wanda aka shirya ranar 1 ga Disamba a Fortezza da Basso a Florence. Kwararru ɗari za su tattauna kan yadda aiwatar da dijital a cikin haɓaka Italiya a matsayin makoma. Ecosistemi Digitali wani aikin da aka raba shi ne ta hanyar MiBACT - Ministero per i beni e le attività culturali e il turismo (Ma'aikatar Al'adu da Ayyukan Al'adu) ta MISE - Ministero dello Sviluppo Economico (Ma'aikatar Ci gaban Tattalin Arziki), tare da haɗin gwiwar duk Yankunan Italiya da Larduna masu cin gashin kansu a cikin Piano Strategico di Sviluppo del Turismo (Tsarin Raya Dabarun don Yawon shakatawa) 2017-2022 mahallin, haɓaka tare da Yankin Tuscany da Tallan yawon shakatawa na Tuscany.