Yadda ƴan ƴan ƙarami ke cin kasuwa

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Binciken ƙayyadaddun shekarun alƙaluma tsakanin ɓangarorin shekarun matasa yana nuna bambance-bambance masu mahimmanci da yanayin siyayya na musamman.

Binciken da wata hukumar binciken balaguron masana'antu ta mayar da hankali kan binciken na tsawon watanni biyu a cikin masu siyayyar Millennials da Gen Z a wannan watan da Tsakanin Tsakanin da Manyan masu amfani a watan Satumba. Daga cikin manyan bambance-bambancen shine halayensu daban-daban na yin hulɗa tare da mahimman masu tasiri na siyayya, kamar wuraren taɓa sadarwa da ma'aikatan tallace-tallace.

Gen Zs yakan kusanci abokan ciniki a ciki Shagunan Duty Free da yawa kasa da Millennials. Kashi 38% kawai na ɓangaren ƙananan shekarun sun ce suna hulɗa tare da abokan ciniki, 30% ƙasa da Millennials, 68% waɗanda ke hulɗa da ma'aikatan kantin. Binciken, wanda kuma ya kwatanta halayen masu siyayya tare da matsakaita a duk ƙungiyoyin shekaru ya nuna cewa halin yin hulɗa tare da abokan ciniki ya fi matsakaici tsakanin Millennials yayin da kashi 65% na matafiya daga kowane rukunin shekaru suna hulɗa da ma'aikatan tallace-tallace.

Har ila yau tasirin hulɗar ya yi ƙasa a tsakanin masu siyayyar Gen Z. Fiye da takwas cikin goma na masu siyayya tsakanin Millennials da duk rukunin shekaru sun haɗu sun ba da rahoton sakamako mai kyau bayan hulɗar, yayin da kawai 67% na masu siyayyar Gen Z suka ce sun sayi samfur godiya ga hulɗar.

Ana iya ganin wani babban bambanci a cikin halayen masu siyayya a cikin yadda Gen Zs da Millennials ke amsawa ga wuraren taɓa sadarwa. Fiye da rabin Millennials (55%) suna lura da abubuwan taɓawa kafin siyan su a GTR lokacin tafiya, sama da jimillar duk fasinjoji, wanda ke ƙasa da rabin, a 47%. Wannan ya bambanta sosai da halayyar Gen Zs saboda kawai 15% na wannan ƙaramin ƙarni sun ce sun lura da abubuwan taɓawa kafin siyan. Wannan yana nuna bambance-bambancen ɗabi'a na tsararraki gaba ɗaya game da yadda da kuma inda ƙungiyoyin shekaru daban-daban suka samo asali da narkar da bayanansu.

Peter Mohn, Owner & Chief Executive Officer a m1nd-set, wanda ya gudanar da wannan bincike, ya bayyana cewa: "Yana da matukar muhimmanci ga masu sayar da kayayyaki na tafiye-tafiye zuwa Millennials da Gen Z masu amfani da balaguro don fahimtar inda za su isa ga masu sauraron su lokacin da ba sa tafiya. . Ga duka waɗannan ɓangarorin zamani, a bayyane yake kan layi inda za'a iya samun su amma a tsakanin Gen Zs ya fi yawa akan wayar hannu da ta wasu sabis na kafofin watsa labarun. "

"Tsarorin kamar TikTok, Mohn ya ci gaba"dole ne su kasance masu alaƙa da haɗin gwiwar tallace-tallace don masu kasuwa waɗanda ke da niyya don isa ga masu siyayyar Gen Z yayin da Millennials suka fi saurin kasancewa a kan dandamali da yawa kamar Facebook, Instagram da Twitter."

Matsakaicin kashewa wani yanki ne inda bambance-bambance masu yawa tsakanin Millennials da Gen Z masu amfani a cikin Kasuwancin Balaguro. Kashewa tsakanin sassan shekaru biyu yana da ƙasa da matsakaicin matsakaicin tsakanin duk rukunin shekaru wanda shine dalar Amurka 101. Na Millennials, matsakaicin kashewa shine $70, tare da mafi girman kashewa da aka ware wa nau'in Kayan Wutar Lantarki akan $124, sai Kayan Ado & Watches akan $118 da Fashion & Na'urorin haɗi akan $98. Matsakaicin kashe kuɗi a cikin Kasuwancin Balaguro tsakanin masu siyayyar Gen Z ya ragu sosai a $44, tare da mafi girman kashewa ana kasaftawa ga Turare da $111, Electronics, $103 da Alcohol, $61.

Ɗaya daga cikin manyan bambance-bambancen shine gabaɗayan kashe kuɗi tsakanin ƙungiyoyin shekaru biyu.

Ko a cikin Kasuwancin gida ko Tafiya, Millennials suna wakiltar mafi girman kaso na yawan kashewar mabukaci. Duk tsararraki biyu a hade a halin yanzu suna wakiltar sama da kashi 30% na jimlar kashe kuɗi, amma an saita wannan kaso zuwa 48% a ƙarshen shekaru goma. A cikin Kasuwancin Tafiya, a halin yanzu ana kashe kashi 6% tsakanin masu amfani da Gen Z da 25% a tsakanin Millennials. Rabon Millennials na kashe kuɗi a Kasuwancin Tafiya zai ƙaru da ƴan maki kaɗan a ƙarshen shekaru goma yayin da ake sa ran haɓakar kashewa nan da 2030 tsakanin masu amfani da Gen Zs zai ninka fiye da sau uku.

Mohn ya kara da cewa: "Kodayake yawan adadin masu amfani da Gen Z har yanzu yana kasa da 18 kuma wanda ikon sayayya ya wuce alawus din iyayensu, yuwuwar wannan tsarar - duka a matsayin abokan cinikin nan gaba da masu kawo cikas - ba za a yi la'akari da su ba.

"Dukansu Millennials da Gen Zs suna da ƙaƙƙarfan hali don fifita ayyuka masu ɗorewa lokacin siyayya a cikin Kasuwancin Tafiya" Mohn ya ci gaba. "Duk da yake suna da sha'awar manyan kamfanonin da ke da tasiri mai tasiri na zamantakewa da muhalli da labari, suna da niyyar yin ihu a kan kafofin watsa labarun game da ƙananan samfurori masu kyau kuma za su yi hanzarin suna kamfanoni da kamfanoni masu kunya waɗanda ba su nuna ɗabi'a da abokantaka na muhalli ba. ayyuka. Wannan gaskiya ne musamman a tsakanin Gen Zs" Mohn ya kammala.

Game da marubucin

Avatar na Linda Hohnholz, editan eTN

Linda Hohnholz, editan eTN

Linda Hohnholz tana rubuce-rubuce da gyara labarai tun farkon fara aikinta. Ta yi amfani da wannan sha'awar a wurare kamar su Hawaii Pacific University, Chaminade University, da Hawaii's Discovery Center, da yanzu TravelNewsGroup.

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