Ranar 2 WTM Latin Amurka: Sabbin kasuwanci da sadarwar sadarwa

An shiga rana ta biyu na bugu na 5 na WTM Latin America & 47th Braztoa Business Event tare da wani muhimmin taron siyasa tsakanin shugabannin masana'antar balaguro ta Latin Amurka. Teburin zagaye na ministoci kan yawon bude ido a matsayin kayan aikin raya kasa ya kunshi Marx Beltrão, Ministan yawon bude ido na Brazil, Lilian Kechichián, ministar yawon shakatawa na Uruguay, da Alejandro Lastra, sakataren yawon shakatawa na Argentina, a cikin fahimtar taron da aka yi a lokacin WTM. London a watan Nuwamban bara.

Fiye da manyan shugabannin masana'antu 100 da hukumomi da shugabannin kamfanoni masu zaman kansu da kwararrun masana harkokin yawon bude ido ne suka raka tattaunawar tsakanin shugabannin kasashen uku da a cewar Majalisar Dinkin Duniya (MDD) ke kallon yawon bude ido a matsayin wani bangare na ci gaba mai dorewa.

“An san babban fayil ɗin WTM a duk duniya don ba da tabbacin saduwa da ke haɓaka sadarwar, ƙirƙirar kasuwanci, da tunani game da ƙalubalen masana'antu da damar. Yin wannan taro a matsayin ɗaya daga cikin abubuwan da suka faru na bugu na biyar na WTM Latin Amurka abin alfahari ne a gare mu. Mun san cewa muna ba da gudummawa, ta ingantacciyar hanya, ga ci gaban masana'antu", in ji Lawrence Reinisch, Daraktan nune-nunen na WTM Latin Amurka.

Sakataren hukumar yawon bude ido ta duniya (World Tourism Organisation)UNWTO), Sandra Carvao, wanda ya shiga tsakani a muhawarar, ya karfafa muhimmancin 2017, wanda aka zaba a shekarar yawon shakatawa mai dorewa, kuma ya nuna manufofi guda uku da suka kasance a wannan shekara: wayar da kan jama'a game da ikon wannan masana'antu a matsayin kayan aiki don dorewa. ci gaba, ƙaddamar da ƙungiyoyin jama'a da masu zaman kansu, da ƙaddamarwa tare da manufofin jama'a suna canza halayen masu amfani.

A yayin taron, Ministan yawon bude ido na Brazil, Marx Beltrão, ya yaba da shirye-shiryen da ake yi, musamman ma manufofin saukaka biza, da karfafa ayyukan samar da iska, tare da hada kai, da inganta wuraren da ake zuwa, baya ga girman fadin kasar ta Brazil da kuma inganta harkokin yawon bude ido. yuwuwar daga haɗin gwiwa tare da kamfanoni masu zaman kansu. "Muna aiki tukuru kan rangwame da abubuwan more rayuwa, muna kara samun dama ga mutane sama da miliyan 60 da ke balaguro a cikin Brazil. Amma gwamnati ba za ta iya warware komai ba”.

Marx Beltrão ya kuma jaddada cewa kasar na bukatar yin amfani da fannin a matsayin mai tukin ci gaban tattalin arziki "samar da ayyukan yi da samun kudin shiga a cikin al'ummomin yankunan da aka riga aka bunkasa harkokin yawon bude ido". Ministan na Brazil ya kara da cewa masana'antar na ci gaba da bunkasa, ko da a cikin kalubalen tattalin arziki. "Masana'antar tafiye-tafiye ita kaɗai ce ke yin iyo a kan matsalar rashin aikin yi."

KARNIN KASUWANCI

Wani abin burgewa na rana ta biyu na WTM Latin Amurka shine farkon abubuwan da ake nema bayan zaman Sadarwar Sauri, a Yankin Sadarwar. An saita wannan aikin kasuwanci don masu siye su sami damar yin mafi girman adadin lambobin sadarwa tare da masu nuni a cikin ɗan gajeren lokaci. Zamanin yana ba da gudummawa ga bambance-bambancen tuntuɓar juna da karɓuwa a tsakanin masu saka hannun jari, yana mai da alaƙar da ke tsakanin su da ƙarfi. "Yana da matukar mahimmanci a jaddada cewa waɗannan ba tarurrukan al'ada ba ne: Sadarwar Sadarwar Saurin ba da hanya don yarjejeniyar da za a yi daga baya," in ji Daraktan Nunin WTM na Latin Amurka, Lawrence Reinisch.

A yau, kusan masu nunin 400 da masu siye 100 sun shiga cikin taron, ciki har da Ricardo Shimosakai, wanda darektan kasuwanci ne na kamfanin Turismo Adaptado. "Ina ɗaukar shi a matsayin wanda ya kasance gwaninta sosai. Waɗannan gamuwar dangantakar tana da kyau sosai, musamman saboda na sami damar yin tuntuɓar juna da yawa. "

BRAZTOA 2017 SHEKARA: 3% CIGABA A CIKIN SAUKI

A cikin 2016, jujjuyawar kamfanonin da ke da alaƙa da Braztoa (Ƙungiyar Masu Gudanar da Yawon shakatawa na Brazil) sun kai jimlar R dalar Amurka biliyan 11.3, wanda ke wakiltar karuwar kashi 3% bisa ga shekarar da ta gabata. Yawon shakatawa na cikin gida shine zaɓi na 81.4% na 'yan Brazil a lokacin, idan aka kwatanta da 78.5% a cikin 2015, yana nuna lokacin rikicin da canjin yanayin amfani, wanda aka yiwa alama ta maye gurbin wurare, kayayyaki da sabis. Waɗannan alkaluma suna cikin Littafin Shekarar Braztoa 2017, wanda shugabar ƙungiyar, Magda Nassar ta gabatar a yau.

Dangane da nau'in kunshin da aka sayar, cikakkun fakiti - waɗanda suka haɗa da ɓangaren ƙasa da ɓangaren iska - sun kasance zaɓin da aka fi so ga yawancin mutane, suna lissafin 60% na zaɓin. Adadin jirgin ya nuna dan karuwa da kashi 1 cikin dari, kuma daga cikin fasinjoji miliyan 5.12 da suka hau, miliyan 4.1 sun tafi wuraren da ke cikin Brazil. Yankin Brazil da ya fi fice shi ne na Arewa maso Gabas, wanda ke da kashi 67.4% na tallace-tallacen tafiye-tafiyen cikin gida, sai Kudu maso Gabas da kashi 13.7%, Kudu kuma mai kashi 12.6% sai yankin Arewa da Tsakiyar Yamma, wadanda tare. ya kai kashi 6.1% na abin da masana'antar ke samu.

"Masana'antar mu ta yi rijistar ƙaramin karuwa a cikin shekara mai cike da ƙalubale," in ji Magda. “Amma kwanan nan mun sami sanarwar daskare kusan kashi 68% a cikin kuɗaɗen ma’aikatar yawon buɗe ido (rage R$ 321.6 miliyan). Mu yi korafi”, ya gayyaci shugaban.

Cikakken littafin shekara zai kasance a kan Gidan yanar gizon Braztoa daga 7 ga Afrilu.

KYAUTA SANA'A

A ci gaba da shirin horarwa da ci gaban sana'a, WTM Latin Amurka ta yi maraba da mai bincike kuma farfesa daga Jami'ar São Paulo, Mariana Aldrigui, wanda ya yi magana game da yadda sabbin al'ummomi ke taka rawar gani wajen bunkasa ayyukan da za su taimaka wajen kiyaye muhalli.

A yayin taron "Fassara dorewa zuwa kasuwanci: ra'ayoyi masu ban sha'awa!", ƙwararren ya tafi har ya kalubalanci ɗaliban Brazil. "Idan kasashe irin su Netherlands, Amurka da Burtaniya za su iya ƙirƙirar lambuna a cikin manyan kantuna, riguna masu na'urori masu auna gurɓataccen iska waɗanda ke auna sau nawa don rage ƙazanta, Brazil tana buƙatar shiga cikin kayan aiki tare da ƙarfafa mutane da sabbin dabaru".

Wani kwamitin da ke da cikakken jama'a shi ne wanda manazarcin masana'antar yawon shakatawa na Google, Felipe Chammas ya gabatar. Babban jami'in talla ya gabatar da misalai da yawa na abubuwan samarwa waɗanda suka sami dubban hits akan YouTube, suna yaba da gaskiyar cewa yawan amfani da abubuwan tafiye-tafiye akan dandamali ya karu da 200% a cikin 'yan shekarun nan. "Dole ne ku yi tunani game da yadda za ku ƙirƙira ƙirƙira da tasiri ga waɗannan matafiya. Domin suna yin bincike kuma suna gano tare da shawarwarin da aka bayar da kuma abubuwan da aka gabatar a cikin bidiyon. "

eTN abokin haɗin watsa labarai ne na WTM.