Masu jawabai a taron Farko na Farfadowa na Yawon shakatawa na WTM London sun ce fannin tafiye-tafiye da yawon bude ido na bukatar ganin “sauyin yanayi”. Tina O'Dwyer, Mashawarcin Dorewa ta WTM ta London, ta tambayi wakilan: "Shin muna da ƙarfin hali don barin tsarin da ya yi mana kyau a baya?"
Anna Pollock, wacce ta kafa Balaguron Hankali, ta ba da sanarwar gargadi daga Kungiyar Ciniki ta Duniya game da "rikici" - tarin hadarin duniya, gami da rikicin yanayi, ta kara da cewa: "Dorewa bai isa ba."
Sauran masu magana sun nuna yadda yawon shakatawa mai sabuntawa ke taimakawa farfado da wuraren tallafi, gami da peat bogs a Ireland, Loch Ness, Majorca da Flanders.
Dorewa kuma ya kasance babban jigo ga Hukumar Kula da Yawon shakatawa ta Girka (GNTO). Andreas Fiorentinos, Sakatare-Janar na GNTO, ya ce kasar na shirin sake kafa tarihi a shekara ta 2024, tare da hasashen bakin haure ya kai kusan masu yawon bude ido miliyan 35, kuma jimillar kudaden shiga da ake sa ran zai karu da kashi 10% zuwa kusan Yuro biliyan 22 - “ta hanyar karuwa mai karfi. a cikin masu zuwa kasashen waje da kuma kara mai da hankali kan dorewa”.
Ya yi nuni da ci gaba kamar shirin tsibiran tsibirai a yankin Aegean da saka hannun jari a wasu sassa kamar yawon shakatawa na tsaunuka, hanyoyin tafiye-tafiye da wuraren shakatawa na kankara don taimakawa yada masu zuwa yawon bude ido a duk lokutan yanayi.
Haɓaka wuraren yawon buɗe ido da ayyuka "yana da ma'anar kasuwanci", wakilai da aka ji a bambance-bambancen WTM, daidaito, samun dama, haɗawa da haɗin kai (DEAI).
Ryan Smith, wanda ya kafa The Access Agency, ya ce saka hannun jari a bangaren da za a iya amfani da shi na iya samar da dala 13 ga kowace dala da aka kashe. Ya ce jama’a da masu zaman kansu suna samar da karin kayan aiki ga nakasassu matafiya, tun daga balloon iska mai zafi tare da kwanduna masu saukin shiga zuwa ga kujerun guragu na kowane wuri.
Taron na DEAI ya kuma ji yadda mai da hankali kan karfin ma'aikata zai iya biyan rabon kaso, yayin tattaunawa da Mark Julian Edwards, Shugaba na The Strengths Explorer. Ya ce sha'awa da kuma riƙe hazaka a cikin masana'antar shine "batu na farko mai zafi", ya kara da cewa: "Idan muna da al'adun da mutane ke jin an haɗa su, za su ba da ƙarin.
Jo Rzymowska, wanda ya kafa Jovolution, ya bayyana yadda ta taimaka wa Celebrity Cruises don ƙara yawan adadin jami'an mata daga kashi 2% zuwa 32%, kuma ta jagoranci aikin tallace-tallace don ƙirƙirar ɗakin karatu na hotuna na ainihin baƙi a kan balaguro maimakon iyalai.
Tallace-tallacen dijital wani yanki ne a cikin hasken rana ta biyu. A cikin wani mashahurin zama mai suna Digital Marketing Trends, Dan Kirista, mai watsa shiri na mashahurin Taswirar Tafiya, ya haskaka binciken kafofin watsa labarun; hyper-keɓancewa tare da AI; babban amfani da tallan podcast; rinjayen bidiyo na gajeriyar tsari da haɓakar tallace-tallacen da ke haifar da manufa a matsayin batutuwan da za a kallo a shekara mai zuwa.
Christian ya kuma yi tsokaci: “Google har yanzu yana samar da kashi 75% na kudaden shiga daga bincike kuma ina tsammanin za a yi masa kawanya.
Dangane da dandamali na yin rajista, ya annabta Booking.com zai iya haɗa AI cikin sauri fiye da abokan hamayyarsa. Ya ƙare tare da shawarwari ga masu sayar da dijital ya ce yana da mahimmanci don samun ingantaccen dabarun abun ciki, don haɗa wannan tare da AI kuma ya kasance mai ƙarfi akan ƙididdigar bayanai.
Hannah Bennett, shugabar tafiye-tafiye na TikTok, ta yi amfani da WTM London don bayyana rahoto tare da PhocusWire game da girmar tasirin TikTok kan yanke shawarar balaguron balaguro, tana mai cewa uku cikin goma masu amfani yanzu suna neman dandamali don abubuwan balaguro.
Bidiyon gajeriyar tsari kuma yanzu yana jagorantar nau'ikan kafofin watsa labarun don musayar tallace-tallace tsakanin masu amfani da kafofin watsa labarun, ta kara da cewa, tare da masu kirkira, OTAs da alamun otal suna biye da ita hanya mafi yuwuwa. "Al'ummar Tik Tok gaba ɗaya sun canza yadda suka yi amfani da app da kuma yadda suke yanke shawara," in ji ta.
WTM StartUp Pitch Battle ya gudana tare da kwamitin alkalai karkashin jagorancin mashawarcin fasahar WTM, Timothy O'Neil-Dunne. "Na ga gasa da yawa na filin wasa tsawon shekaru kuma wannan shine daya daga cikin jerin gwano mafi karfi da na yanke hukunci," in ji shi. Ya kuma lura cewa, daga cikin ’yan kasuwa shida da suka kafa sana’arsu, biyar mata ne.
Wanda ya ci nasara, daidai, shine Greether. Vanessa Karel ne ya kafa shi a cikin 2021 kuma yana zaune a San Francisco, kasuwancin kasuwa ce da aka tsara don taimakawa matafiya matafiya su bincika duniya lafiya. Matafiya mata za su iya haɗawa da matafiya da aka tabbatar a wurin da aka zaɓa waɗanda za su iya keɓance tafiyar bisa ga bukatun matafiya.
A ƙarshe, an jaddada ƙarfin sadarwar yanar gizo a cikin ITT Future You zaman mai taken 15 Years na Cike Rata Tsakanin Ilimi da Masana'antu.
Felix Ochefu, wanda ya kafa kuma Shugaba na Kahana, ya ce "Cibiyar sadarwa tana da mahimmanci, don haka kuna da zaɓuɓɓuka da yawa don shiga ciki," in ji Felix Ochefu, wanda ya kafa kuma Shugaba na Kahana, wanda ya ce daya daga cikin masu samar da fasahar sa ya fadi yayin da yake shirin kaddamar da kasuwancinsa.
Babban manajan dabarun EasyJet Holidays Louie Davis ya jaddada mahimmancin tunanin yadda za ku iya ƙara ƙima yayin kusancin sadarwar, maimakon ganin ta a matsayin ma'amala. Ya yi nuni da cewa har yanzu sabbin masu shigowa masana’antar suna da ingantattun ra’ayoyi masu amfani don rabawa.
Jo Rzymowska, wanda ya kafa Jovolution, ta ce hanyar sadarwa ta ba ta damar samun ayyuka masu canza salo iri-iri a duk bayan shekaru biyar don rufe dukkan sassan masana'antar tun daga hayar mota zuwa wuraren shakatawa na jigo zuwa balaguro. "Yana fita daga yankin jin daɗin ku da samun wannan tunanin na sassauci da daidaitawa," in ji ta.