The Covid-19 Rikicin ya shafi yawancin yawon bude ido, fannin da ke samar da miliyoyin ayyuka a duniya. Duk da yake ba wanda zai iya cewa da tabbaci lokacin da yawon shakatawa zai murmure, mutane sun fara yin mafarki na samin tafiye-tafiye ko kusa da gida ko zuwa wurare masu nisa. Kamar yadda mutane da yawa ke shiga yanar gizo don bincika inda da kuma yaushe zasu iya tafiya, hanzarta yin amfani da lambobi ta hanyar yawon buɗe ido zai zama mabuɗin daidaitawa da sabon gaskiyar yawon buɗe ido.
Wannan shi ya sa Hukumar Kula da Yawon shakatawa ta Majalisar Dinkin Duniya (UNWTO) kuma Google sun yi haɗin gwiwa don Shirin Haɗawa akan layi don UNWTO Ministocin yawon bude ido na kasashe membobi, manyan kungiyoyin balaguro da kwamitocin yawon bude ido don kara bunkasa kirkire-kirkire da fasahar sauya fasalin dijital.
A yau, gabanin bikin ranar yawon bude ido ta duniya, mun shirya taron mu na farko UNWTO & Shirin Haɓaka Yawon shakatawa na Google ya mayar da hankali kan fahimta daga Afirka ta Kudu, Kenya da Najeriya. Yawon shakatawa shine kashin bayan tattalin arziki da yawa a duniya. Kamar yadda bayanai daga UNWTO Ya nuna, yawon bude ido yana wakiltar kashi 9% na kasuwancin duniya ga Afirka da 1 cikin 10 ayyuka kai tsaye da kuma a kaikaice. Haka kuma, sashin yana haifar da ci gaba mai ma'ana, yayin da mata ke samun kashi 54% na ma'aikata.
"UNWTO Natalia Bayona ta ce tana son taimakawa Afirka ta kara samun karfin gwiwa. UNWTO Daraktan Innovation, Canjin Dijital da Zuba Jari. "Tare da manufofin da suka dace, horarwa da gudanarwa a wurin, kirkire-kirkire da fasaha na da damar samar da sabbin ayyuka masu inganci da damar kasuwanci don yawon bude ido a Afirka tare da inganta zaman lafiya da ci gaban yankin baki daya".
Afirka na da kashi 30% na yawan mutanen duniya, yana ƙara kowace shekara daruruwan miliyoyin sababbin masu amfani da layi. Google amintaccen abokin tarayya ne a Afirka don nemo bayanai masu dacewa da abin dogaro, kuma Bincike yana ɗaya daga cikin wuraren da suke tafiya yayin bincike da yin rijistar balaguro.
“Mun zo ne don taimakawa bangaren yawon bude ido ya tashi daga wannan matsalar da ba a taba ganin irinta ba kuma ta fito da karfi. Bayanan tafiye-tafiyenmu da kayayyakin aikinmu na iya taimaka wa hukumomin yawon bude ido gano da kuma fahimtar shingen da direbobin za su ziyarci wuraren tafiya don kyakkyawan shirin yawon bude ido. ” In ji Doron Avni, Daraktan Harkokin Google da Manufofin Jama'a na Kasuwancin Kasuwa.
Afirka ta Kudu
Bayanan Binciken Google ya nuna wasu alamun ƙarfafawa na ƙarin sha'awar yawon shakatawa a yankin:
Tafiya ta lardin
Kenya
Tambayoyi uku masu amfani da suka tambayi Google a duniya dangane da tafiye-tafiyen da aka gudanar a watan Yuli sun ƙunshi "Yaushe za mu sake tafiya," "yaushe za a ci gaba da tafiye-tafiye na ƙasashen waje," da kuma "yaushe ne zai zama lafiya a sake tafiya." yayin da manyan tambayoyi a cikin watan Agusta suna da alaƙa da inda da kuma yaushe za mu iya tafiya “a yanzu”. A zahiri, 45% na manyan tambayoyin 100 da suka danganci tafiye tafiye akan tasirin COVID-19, buƙatar tafiya da wuri-wuri da aminci tafiya.
Buƙatar Balaguro ta tiesananan hukumomi
Source: Abubuwan bincike na binciken cikin gida na Google 2018 - Agusta 2020
Tun lokacin da Najeriya ta sanar da aniyar sake bude iyakokinta don tafiye-tafiye zuwa kasashen duniya a ranar 29 ga watan Agusta, sha'awar neman tafiye-tafiye ya karu.
Source: Bayanan Google game da abubuwan 2018 - Agusta 2020
Wannan jinkirin yana ba da wata dama ta musamman don sake tunani game da yawon shakatawa, haɓakawa da haɓaka ci gaba da canjin dijital na ɓangaren don haka zai iya gina tushen ci gaban mai ɗorewa a nan gaba.
