Taron Innovation Tourism Summit 2022 taron kolin fasaha na duniya na fasaha da kirkire-kirkire na masana'antar balaguro da yawon bude ido da suka yi bikin bugu na uku a Seville (Spain), ya tattaro kamfanoni masu ba da shawara na kasa da kasa a fannin yawon bude ido don nazarin manyan abubuwan da ke kawo sauyi a fannin.
Wouter Geerts, Daraktan Bincike a Skift, mashawarcin masana'antar yawon shakatawa ta duniya, Douglas Quinby, Co-kafa & Shugaba na Arival, da Cristina Polo, Manazarcin Kasuwa EMEA a Phocuswright, ya bayyana babban yanayin balaguron balaguro da yawon shakatawa wanda zai ba da damar masana'antar. don yanke shawara don shirya kanta kuma ya ci gaba da girma.
Kwararrun ukun sun yarda cewa an dauki dogon lokaci, dakatar da zirga-zirga a duniya, kamar cutar ta kwalara, don bangaren yawon shakatawa ya fuskanci muhimmin lokaci a tarihinsa.
Yawon shakatawa bayan annoba
Barkewar cutar ta yi tasiri da ba a taba ganin irinta ba a yawon bude ido. Duk da haka, masana'antar na samun farfadowa sosai, musamman idan aka kwatanta da rikice-rikicen baya. A cewar wani bincike na Skift da ke nazarin ayyukan masana'antar tare da alkaluma daga shekarar 2019 zuwa yau, fannin har yanzu yana kan kashi 86% na matakin da aka yi rikodin a shekarar 2019. Duk da haka, akwai labaran nasarori daga kasashe, irin su Turkiyya, wadanda duk da annobar cutar. fuskantar bunƙasa cikin buƙata da aiki mai ƙarfi fiye da shekarun da suka gabata kafin matsalar lafiya.
“Murmurewa daga matsalar rashin lafiya ba ta kasance iri ɗaya ba. Tafiya na nishaɗi ya fi ƙarfin tafiye-tafiyen kasuwanci kuma ya ɗauki yawancin asara. Amma kuma, tafiye-tafiyen cikin gida ya kasance babban direba idan aka kwatanta da balaguron kasa da kasa, wanda ya yi tasiri kan ayyuka, hadewa da rarraba matafiya a kasashe irin su Spain, wanda har sai da cutar ta dogara sosai kan matafiya na kasa da kasa, "in ji Wouter Geerts. .
Duk da haka, yuwuwar koma bayan tattalin arziki a shekarar 2023 da hauhawar farashin kayayyaki da kasashe da dama ke fama da su a halin yanzu sun fara shafar bukatun yawon bude ido. "Ina tsammanin babban abin da aka kammala shi ne cutar ta nuna mana cewa ba a ba da girma ko cikakkiyar murmurewa ba. Muna ganin babban bukatu a yau, amma wannan na iya yin laushi a cikin 2023 saboda damuwa game da tattalin arziki, hauhawar farashin kayayyaki da hauhawar farashi suna yin tasiri ga yanke shawara, ”in ji Geerts.
A gefe guda kuma, Douglas Quinby ya gabatar da sakamakon binciken da Arival ya gudanar kan matafiya 10,000 daga ko'ina cikin duniya wanda ke nazarin abubuwan da suka faru a cikin abubuwan da suka faru: tafiye-tafiye, ayyuka, da abubuwan jan hankali. Quinby ya bayyana yadda masu yawon bude ido suka canza hanyar tafiye-tafiye: manyan kungiyoyin da shekaru da suka gabata suka yi kwangilar balaguron balaguro suna kara nisa kuma a yau kananan kungiyoyi ne ke neman gogewa na keɓaɓɓu waɗanda ke kan gaba a fannin.
Ci gaba da canje-canjen, hakanan yana faruwa tare da hanyar sarrafa ajiyar kuɗi, tare da ƙaruwa mai yawa a cikin booking ɗin da aka yi ta wayar hannu da kuma a ƙarshen minti na ƙarshe. Bugu da ƙari, kada mu manta da ƙarami. A cewar Quinby, "58% na matafiya na Generation Z da shekaru dubu suna ba da mahimmanci ga gogewa fiye da abubuwa. Bugu da kari, cibiyoyin sadarwar jama'a irin su TikTok da Instagram kayan aikinsu ne don gano wurare da yanke shawara a wuri ɗaya ko wani. "
A cikin wannan ma'ana, Cristina Polo, daga Phocuswright, ta nuna bukatar ci gaba da aiki don ƙaura daga balaguron 'launi' zuwa balaguron 'raguwa'; alal misali, balaguron da ke ba da ƙarin ƙwarewa mara iyaka. Har ila yau, Polo ya ba da wasu bayanai game da canjin halayen matafiya na Turai: Masu yawon bude ido na Turai gabaɗaya sun damu game da dorewa, amma kaɗan ne ke shirye su biya ƙarin. A cewar wani binciken da Lufthansa da Hopper suka yi, kashi 73% na matafiya za su kasance a shirye su biya ƙarin don ƙarin zaɓuɓɓuka masu dorewa, amma 1% kawai na matafiya ne suka biya.
TIS2022 ta tattaro kwararru fiye da 6,000 daga bangaren yawon bude ido a birnin Seville, tare da masu magana da yawun kasa da kasa sama da 400 don zurfafa bincike kan dabarun da za su nuna makomar masana'antar da ke kan gaba a fannin tattalin arziki da samar da ayyukan yi a tattalin arzikin duniya. Bugu da kari, fiye da 150 baje kolin kamfanoni irin su Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel, PastView da Turijobs sun gabatar da sabon mafita a cikin Artificial Intelligence, Cloud. , Cybersecurity, Big Data & Analytics, Marketing Automation, fasaha mara waya da tsinkayar tsinkaya, da sauransu, don fannin yawon shakatawa.
