As Jamaica ya sake tunani game da makomar yawon shakatawa, Asusun Haɓaka Yawon shakatawa (TEF) an caje shi don jagorantar canjin canji zuwa mafi ɗorewa, haɗaka, da tattalin arzikin yawon buɗe ido - wanda ke ƙarfafa al'ummomin cikin gida, ba da ƙarfi ga ma'aikata, da haɓaka kashe kuɗin yawon shakatawa a cikin tsibirin.
Ministan yawon bude ido, Hon. Edmund Bartlett ne adam wata, ya zayyana wannan sabon alkibla mai ƙarfi a taron shekara-shekara na masu ruwa da tsaki na TEF, wanda aka gudanar a ranar 13 ga Yuni a Cibiyar Taro ta Montego Bay. "TEF ba kawai inganta abubuwan yawon shakatawa ba," in ji Ministan. "Yanzu ya zama jagora na ci gaban kasa, juriyar al'umma, da dogaro da kai na tattalin arziki. Sabon yawon bude ido ya shafi manufa, mutane, da wadata."
Tushen rawar da TEF ta faɗaɗa ita ce dabara don ƙirƙirar ƙwararrun ma'aikata masu shiri a nan gaba. Kusan ma'aikatan yawon bude ido 30,000 an riga an ba su takardar shedar ta hanyar Cibiyar Buga Bugawa ta Jamaica (JCTI), wani shiri na TEF da aka bayar tare da haɗin gwiwar ƙungiyoyin ba da tabbaci na duniya. Wannan ya haɗa da takaddun shaida ga shugabannin sous chefs - wani motsi da ba a taɓa gani ba a cikin Caribbean - da makarantun horar da ilimin gastronomy da zane-zane ga matasa da ɗaliban makarantar sakandare.
"Muna karya tsarin ayyukan yawon bude ido na yanayi da karancin albashi."
Minista Bartlett ya kara da cewa, "Ta hanyar TEF, muna gina ƙwararrun ma'aikata masu juriya da gasa waɗanda aka samar da su don damar duniya yayin da aka kafa su a cikin gida."
A cikin daidaitawa tare da yanayin duniya zuwa da'ira da ɗorewa, TEF tana ɗaukar shirye-shiryen da ke sake dawo da ribar yawon buɗe ido cikin al'ummomin Jamaica. Zuba jari yanzu ya zarce abubuwan more rayuwa. Ta hanyar Cibiyar Sadarwar Haɗin Yawon shakatawa, TEF tana ba da damar haɗin kai na gida, masu sana'a, manoma, da masu ƙirƙira cikin sarkar darajar yawon shakatawa-tabbatar da ƙarin dalar yawon buɗe ido ta rage a Jamaica.
Sakamako na zahiri: Jamaica ta inganta yadda take tafiyar da harkokin yawon buɗe ido, yanzu tana ɗaukar kusan dalar Amurka 0.40 na kowace dala da baƙi ke kashewa, idan aka kwatanta da ƙananan matakan a shekarun baya. Ta hanyar tsare-tsare kamar shirye-shiryen abinci na gona-zuwa-tebur, bunƙasa sana'o'i, da gogewar al'adu, TEF tana haɓaka tsarin sake fasalin yawon shakatawa wanda ke tabbatar da an ƙirƙiri ƙarin ƙima da kiyaye al'ummomi, kasuwanci, da fa'idan tattalin arziki.
Ƙirƙira wani ginshiƙin hangen nesa na TEF. Ta hanyar Innovation Innovation Incubator na yawon shakatawa da kuma asusun kasuwanci na $100 miliyan wanda ake gudanarwa ta Bankin EXIM, TEF tana haɓaka ra'ayoyin da za su iya fitar da sabbin abubuwa a cikin walwala, fasaha, da yawon shakatawa na al'adu. "A cikin wannan masana'antar, ra'ayi ɗaya zai iya saka ku a cikin sarkar darajar," in ji Bartlett. "Kuma TEF tana ba da tambarin ƙaddamarwa."
Yayin da TEF ke bikin cika shekaru 20, juyin halittar sa yana nuna babban canji a dabarun yawon shakatawa na Jamaica-daga dogaro zuwa karfafawa, daga hakarwa zuwa sabuntawa. TEF ba wai kawai tana ba da kuɗaɗen haɓaka haɓakawa ta zahiri kamar rairayin bakin teku da hanyoyin shiga ba, har ma tana ba da damar sauye-sauyen manufofi, haɓaka ƙarfin aiki, da tafiyar da tattalin arziƙin madauwari da ke tabbatar da wadata na dogon lokaci.
"Dole ne a auna nasarar yawon shakatawa na Jamaica ba kawai a cikin masu shigowa ba amma ta yadda za ta inganta rayuwa," in ji Minista Bartlett. "Asusun Haɓaka Balaguro yana tsara sashen yawon buɗe ido wanda mallakar Jamaica ne, wanda ke yin gyare-gyare, kuma an tabbatar da shi nan gaba na tsararraki masu zuwa."
GANI A CIKIN HOTO: Ministan yawon bude ido, Hon. Edmund Bartlett, ya gabatar da babban jawabi a taron masu ruwa da tsaki na Asusun Haɓaka Yawon shakatawa, wanda aka gudanar a ranar 13 ga Yuni, 2025, a Cibiyar Taro ta Montego Bay. A yayin jawabin nasa, minista Bartlett ya zayyana wata sabuwar alkibla mai kawo sauyi ga bangaren yawon bude ido na Jamaica, tare da mai da hankali kan dorewa, bunkasar ma'aikata, da ci gaban tattalin arziki.
