Yawon shakatawa na Afirka ta Kudu ya karbi bakuncin mashahurai a Le Bernardin

An yi shekaru da yawa tun lokacin da na kasance a Cape Town, Afirka ta Kudu, ina gudanar da bincike na farko don digiri na a Kasuwancin Duniya. Yayin da otal-otal ɗin ke da kyau, gidajen cin abinci don cin abinci da ɗanɗano ruwan inabi na Afirka ta Kudu sun kasance masu daraja a duniya; rashin daidaito tsakanin arziki da talauci ne ya mamaye sha'awata. Rashin daidaiton da ake iya gani a Johannesburg da Cape Town ya rufe yankunan zamantakewa/al'adu da yawa daga rashin isassun gidaje da rashin aikin yi mai tsanani zuwa batutuwan tsaro da tsaro.

Mai Arziki da Talakawa

Don haka, lokacin da na sami gayyata daga Coyne PR na neman kasancewara a ɗan ƙaramin abincin rana tare da Ministan Yawon shakatawa na Afirka ta Kudu, Marthinus van Schalkwyk, a Le Bernadin, babban zaɓi na Zagat don 2012 kuma ya ba da tauraro 4 daga New York Times. Na yi mamaki. Binciken sauri na farashin menu na kan layi tare da gaskiyar cewa yawancin 'yan Afirka ta Kudu suna samun kasa da $ 2.00 a kowace rana - nan da nan ya haifar da amsa OMG. Da kyau - Na yi tunani a hankali, watakila za a sami 'yan jarida 4 ko 5 kawai a abincin rana, kuma watakila mai gidan abincin yana da wuri mai laushi ga Afirka ta Kudu kuma ya ba da farashi mai ma'ana don samun damar karbar bakuncin manyan membobin yawon shakatawa na Afirka ta Kudu. .

Manyan Lambobi + Cin Abinci na Keɓaɓɓu

Ina ƙin jinkirin zuwa wani abu kuma musamman na ƙin jinkirin ɗan ƙaramin abincin rana tare da babban jami'in gwamnati, don haka na fara tashi da wuri don isa gidan abincin akan lokaci. Kamar yadda aka yi sa'a, na shiga cikin littafina kuma na rasa mafi kyawun tashar jirgin karkashin kasa. A ƙarshe na haye gefen gabashin Manhattan, na kalli agogona kuma na firgita. Lokacin abincin rana tsakar mako ne. Taksi zai ɗauki har abada. Bus ɗin wucewar gari zai zama wawa da gaske; don haka sai na sa sneakers na yi hauka na zagaya gari don cin abinci.

Cike da zufa da iska na ruga zuwa yamma na bude kofar gidan abinci da sauri na tambayi maître d’inda ake gudanar da taron cin abinci na Afirka ta Kudu. Cikin jin dad'i ta raka ni tsawon gidan cin abinci sannan ta haura matattakala zuwa wani daki mai zaman kansa wanda aka tanadar domin bikin. Wane daki mai zaman kansa? Yayin da na kutsa cikin sararin samaniya tare da neman gafara a bakina, me na ci karo? Makiki da ɗimbin mutane (ƙimantawa a 100+), gami da mashahurai, kyamarori na bidiyo, hasken mataki, da kuma bayanan titin jirgin sama. Lallai na kasance a liyafar cin abinci mara kyau. Wurin ya yi kama da an saita shi don lambar yabo ta Academy kuma ba ƙaramin cin abincin rana ba tare da masu gudanarwa na Tourism c-suite.

Yayin da na yi ƙoƙarin daidaitawa da ɗimbin mashahuran fina-finai da talabijin, jami’an gwamnati da sauran VIPS waɗanda suke da mahimmanci don saka bajojin suna - an ƙarfafa ni in hau wurin zama - har zuwa nesa da “teburan da aka keɓe,” da zan iya. sauƙi kasance a New Jersey.

"Me ya faru da ƙaramin liyafar cin abincin rana da kuma ganawar da aka shirya yi da Marthanus van Schalkwyk, ministan yawon buɗe ido?" Na tambayi wakilin PR. Ta yi murmushi ga tambayar da na yi mata na rashin kunya game da girman taron kuma ta tabbatar min za ta yi iyakacin kokarinta don tsara wasu 'yan lokuta na lokaci mai matukar daraja don haduwa da Ministan yawon bude ido. Me ya shagaltu da yi? Wani haske a fuskar abokin hulɗar PR ya gargaɗe ni cewa ina tafiya a hanya mara kyau tare da tambayoyina.

Don haka - an ba da abincin rana, an ba da ruwan inabi, mashahuran sun yi magana, jami'an gwamnati sun yi magana kuma na jira a kira ni don yin hira. Daga karshe dai a daidai lokacin da zan tashi in tashi, sai naji an buga min wuta a kafada: Ministan yawon bude ido ya yi min magana na mintuna biyar, sai da mataimakin ministocin ya zuba agogon ido don tabbatar da cewa ba zan wuce ba. tsarin lokaci.

Wakilan Gwamnati ko Mashahurai

Na yi amfani da wannan fili wajen bayyana lamarin domin ya sha bamban da hirar da na yi da ministocin yawon bude ido na Isra’ila, da Brussels, da Brazil, da dimbin jami’an gwamnatin kasar da na yi magana da su tsawon shekaru. . Yawancin Ministocin sun yi marmarin raba rayuwarsu da lokutansu, don tattauna tunaninsu da mafarkinsu da takaici, a wasu lokuta - suna marmarin samun masu karatu miliyan 1.2 na duniya (har ma na ɗan lokaci) cikin takalminsu don jin daɗin duka biyun. da kuma takaicin da ke tattare da matsayinsu.

Mafi kyawun Afirka ta Kudu

Ba na raba asirin kasa ta hanyar rubuta cewa yawancin giya mafi kyau a duniya sun fito ne daga Afirka ta Kudu. Kodayake masu dafa abinci na SA har yanzu ba su cika tashar dafa abinci ba, kayan abinci mai gourmet da aka shirya a otal ɗin Afirka ta Kudu da wuraren dafa abinci na Afirka ta Kudu suna cikin mafi kyawun abubuwan cin abinci - ko'ina. Otal ɗin taurari biyar / alatu (watau Palace of the Lost City ta Sol Kerzner) ya gabatar da masana'antar zuwa ƙarshen ƙirar otal tsakanin lavish da tawdry. Yawancin jami'o'in Afirka ta Kudu suna ba da ilimi mai daraja ta duniya kuma ƙasar tana ba da sanannun sabis na kiwon lafiya da kiwon lafiya ga yankin.

Mafi Muni na Afirka ta Kudu

Abin baƙin cikin shine, talaucin da ake fama da shi a Afirka ta Kudu yana ci gaba da wanzuwa ba tare da la'akari da wanda ya sami mafita ba. Har ila yau, ba boyayye ba ne cewa karanci yana haifar da laifuka kuma ana ci gaba da aikata laifuka. A cikin 2011, adadin kisan kai na Afirka ta Kudu ya kai 30.9 cikin 100,000. A bisa haka ne, a cewar bayanan UNODC, ta kasance ta takwas a cikin kasashe 84 da aka tantance.

Halin rayuwa ga mutanen da ke zaune a kasar na ci gaba da zama mara dadi. Ƙididdiga ta farko bayan – wariyar launin fata a faɗin Afirka ta Kudu ta ba da rahoton gidaje 1,453,015 da ke zaune a ƙauyuka na yau da kullun (ko sansanonin squatter); Kididdiga ta 2011 ta nuna cewa wannan adadin ya karu zuwa gidaje 1,963,096. Yin amfani da wannan bayanan, akwai mutanen da ke zaune a ƙauyuka na yau da kullun fiye da sau 1.4 fiye da yadda aka yi a 1996. Bugu da ƙari, mutane miliyan 4.4, wanda ƙungiyar bincike ta Afesis ta kiyasta, suna zaune a cikin shaguna da wuraren zama ba tare da sabis ba: kusan kashi 10 na yawan jama'a.

Ana iya ƙuntata ciniki saboda abubuwan more rayuwa ba su da isasshen biyan buƙatun duniya. Idan ba tare da haɓaka kasuwancin ƙasa da ƙasa ba, damar samun aikin yi ba ta ƙare ba (watau, mafi kwanan nan na 2013 binciken ma'aikata na kwata ya ruwaito adadin rashin aikin yi na 24.7%). Dangane da alkalumman IMF na baya-bayan nan, Afirka ta Kudu tana matsayi na shida mafi yawan marasa aikin yi bayan Macedonia, Bosnia-Herzegovina, Serbia, Girka da Spain.

Waɗannan ƙalubalen suna kawo cikas ga bunƙasar yawon buɗe ido tare da haifar da matsala mai gudana ga waɗanda ke da alhakin ci gaban wannan fannin tattalin arziki.

Yawon shakatawa na Amfanin Wane

StatsSA ta ce kashi 94,7% na bakin haure a cikin 2012 sun kasance “maziyarta” wanda 29,7% daga cikinsu “maziyartan rana guda ne” kuma 70,3% - ko mutane miliyan 9,2 - sun kasance baƙi na dare ko “masu yawon buɗe ido” tare da ma'auni a matsayin matafiya na kasuwanci, ɗalibai da ma'aikata. Kasashen SADC su ne kasa daya tilo mafi girma na masu ziyarar kasashen waje zuwa Afirka ta Kudu, wanda ke da sama da kashi 70% na dukkan masu yawon bude ido. Duk da haɓakar masu zuwa na 2011, kudaden shiga da aka samu ya ragu da kashi 2.2 cikin ɗari (Rand biliyan 1.6) da raguwar tsawon zama. Kasuwannin da ke raguwa sun haɗa da Amurka (-5.5 bisa ɗari), da Turai (-3.5 bisa ɗari) tare da raguwar kashe kuɗin da aka kashe kai tsaye na Rand biliyan 74.0 (-3.0%).

Wani bincike na 2011 ya gano cewa kashi 43 cikin 29 na masu ziyara a Afirka ta Kudu suna can don ziyartar abokai da dangi. Sauran dalilai na tafiyar sun hada da al'adu da al'adun gargajiya (kashi 26), kyawun yanayi (kashi 10), da namun daji/safari (kashi 33). Da yake tsokaci game da kwarewarsu a cikin ƙasar, wasu sun sami ƙimar kuɗi (kashi 27), kyakkyawan sabis (kashi 5), da kuma hidimar baƙi da abokantaka (kashi XNUMX).

Yayin da yawon bude ido wani muhimmin bangare ne na injin tattalin arziki ga kusan kowace kasa, binciken da Krugell, Rossouw and Saayman (2012) ya yi ya nuna cewa matalauta suna amfana kadan a cikin gajeren lokaci daga karin kudin shiga na yawon bude ido. Har ila yau, sun yanke shawarar cewa, yayin da kudaden yawon shakatawa na cikin gida da na waje ke shafar tattalin arziki daban-daban, kasuwannin biyu suna da mahimmanci amma dole ne a tallafa musu da manufofin da suka mayar da hankali kan kasuwar kwadago da bunkasa albarkatun bil'adama. A Afirka ta Kudu ana magance waɗannan yankuna - amma a hankali a hankali. A cikin 2013, kashi 60 cikin XNUMX na kashe kuɗin da gwamnati ke kashewa ya kasance kan albashin zamantakewa wanda ya haɗa da kiwon lafiya, makarantu marasa biyan kuɗi, tallafin zamantakewa, fansho na tsufa, gidaje, ruwa, wutar lantarki da tsafta.

Seale (2012) ya gano cewa bunƙasa yawon buɗe ido yakan ƙunshi gine-gine da gyare-gyare waɗanda ke da nufin farantawa mutanen waje sabanin nuna buƙatu da bukatun mazauna duk shekara. Ta kuma gano cewa yawon bude ido ba masana'anta ba ce tsayayye kuma a cikin mawuyacin yanayi na tattalin arziki, mutane kalilan ne ke balaguro. Bugu da ƙari, ayyukan da aka ƙirƙira galibi ba su da kuɗi kaɗan. Yawon shakatawa na iya zama kari ga sauran ci gaban masana'antu, amma bai kamata a gan shi a matsayin maganin tattalin arziki ba.

Kumar (2013) ya ƙaddara cewa idan yawon shakatawa yana da wani bege na rage talauci - dole ne ya kasance cikakke kuma ya haɗa da bangaren ilimi. Ilimi ya kamata ya hada da ilimin kudi da kuma horar da amfani da fasaha don kula da kasuwancin kasuwanci da kuma inganta wurin da aka nufa.

An kashe Kudi da kyau?

Bankin Duniya ya gano cewa, Afirka ta Kudu, dake fama da matsanancin rashin aikin yi da talauci, na bukatar ingantattun tsare-tsare don tallafawa masu fitar da kayayyaki zuwa kasashen ketare. Catriona Purfied, shugabar masanin tattalin arziki a bankin duniya, ta ba da shawarar cewa, Afirka ta Kudu ta dauki matakan da suka hada da tabbatar da babbar gasa a tsakanin kamfanoni, warware matsalolin ababen more rayuwa da rage farashin kayayyaki, da kuma zurfafa hadin gwiwar yanki a cikin kayayyaki da ayyuka. Kalubalen da ke tattare da matsalolin ababen more rayuwa ya shafi karancin wutar lantarki. Kodayake tattalin arzikin yana haɓaka da kashi 2.7 cikin ɗari (ƙara daga kashi 1.9 cikin ɗari a cikin 2013), yana da matuƙar jinkirin samar da isassun guraben aikin yi don tantance ƙimar rashin aikin yi na hukuma wanda ke kusan kashi ɗaya bisa huɗu na ma'aikata.

Yayin da harkokin yawon bude ido ke ci gaba da zartas da duk wasu sassa na tattalin arziki, tsohuwar mataimakiyar shugaban kasa Phumzile Mlambo-Ngcuka - wacce ke shugabantar Asgi-SA - ta bayyana cewa fannin bai cika cika ba. Ta ce kalubalen da ke fuskantar masana'antar yawon bude ido sun hada da kara yawan masu yawon bude ido na cikin gida da na waje, da kara kudin yawon bude ido da kuma inganta yanayin da ake ciki a kasar bayan larduna uku da ke jan hankalin masu yawon bude ido - KwaZulu-Natal, Gauteng da Western Cape.

Haɓaka Zuba Jari na Yawon shakatawa

A wani nazari na baya-bayan nan na kudaden da aka ware wa yawon bude ido na Afirka ta Kudu, Jansen van Vuuren na kungiyar bayar da shawarwari na Grant Thornton ya tabbatar da cewa, duk da cewa shugaba Jacob Zuma ya fahimci mahimmancin yawon bude ido a jawabinsa na kasar, amma bai bayyana a jawabin kasafin kudin ba. Ministan Kudi Pravin Gordham a ranar 26 ga Fabrairu, 2014; Kasafin kasafin kudin yawon bude ido na shekarar 2014-15 ya karu da kashi 2.6 kacal.

Bugu da kari, Rahoton Gasar Balaguro da Yawon shakatawa na shekarar 2011, wanda kungiyar Tattalin Arziki ta Duniya (WEF) ta samar, ya gano cewa Afirka ta Kudu tana matsayi na 134 daga cikin kasashe 139 na kudaden gwamnati na tafiyar da yawon bude ido.

“Abin takaici, idan mutum ya yi la’akari da wannan rashin kima a cikin rahoton WEF, tare da gazawar kasafin kudin da aka sanar a cikin kasafin kudin wannan makon, zai yi wuya a fahimci yadda muke da niyyar bunkasa harkokin yawon bude ido da samar da ayyukan yi kamar yadda shugaban kasar Jacob Zuma ya bayyana a jiharsa. Adireshin Ƙasa,” in ji Jansen van Vuuren na Grant Thornton.

Komawa gaba

A cikin kalmomin Alan Hawkins (http://www.staysa.co.za/news_article/9/The-future-of-tourism-in-South-Africa) "A Afirka ta Kudu yanayi yana da kyau, rairayin bakin teku, kwatankwacin mafi kyawun duniya, masarautar mu ta dabi'a, Fynbbos, Dutsen Tebur da Drakensberg, mafi kyawun wuraren ajiyar wasan da ake iya kaiwa a duniya, Tsibirin Robben, Filin Yaƙin KZN, Kogin daji da Sardine suna gudana… shin ba muna jin dadin kasonmu na biliyoyin daloli da ake kashewa wajen balaguron balaguron kasa da kasa ba. A cikin tallace-tallace an ce, 'ku yi alfahari da rashin kunya', a ra'ayi na tawali'u, ba ma yin fahariya sosai, balaguron Afirka ta Kudu yana da duk abin da zai ba kowane baƙo, kawai dole ne mu haɗa samfuranmu tare, daidaita matakan sabis. ta hanyar sadaukar da kai don horarwa da haɓaka albarkatun ɗan adam kuma Gwamnati na buƙatar sadaukar da kai ga yawon shakatawa na SA ta hanyar taimaka wa kanana kasuwanci da haɓaka, ƙwaƙƙwaran himma don tallata Afirka ta Kudu, a gida da waje. Afirka ta Kudu ta kasance mafi kyawun sirrin balaguron balaguro a duniya."

Ƙananan Glitz da Ƙarin Savvy

Ya bayyana cewa akwai kyakkyawan fata na samun nasara a Afirka ta Kudu - a yaushe kuma idan jagorancin tattalin arzikin ya saurare kuma ya koyi daga kungiyoyi da sassan da suka fi sha'awar ci gaba da ci gaba. Watakila kyakyawan kyakyawar Hollywood da ƙwararrun cin abinci na Zagat yakamata a jinkirta har sai ƙasar ta sami damar samar da burodi da ruwan sha akan kowane tebur da isasshiyar kula da lafiya ga kowane ɗayan mutanen da ke zaune a cikin iyakokinta.