Wannan yaƙin neman zaɓe ya buƙaci hukumomin yawon buɗe ido, ƙungiyoyin jama'a, da samfuran masu ruwa da tsaki (bangaren masu zaman kansu) don ba wa hukumomin PR da ƙwararrun tallace-tallace damar nuna girmamawa ga 'yan jarida a fagen tafiye-tafiye da yawon buɗe ido, da kuma gane gudummawar da suke bayarwa ga wannan kuɗi don samar da masana'antar duniya.
Gangamin Da'awa
'Yan jarida 33, masu rubutun ra'ayin yanar gizo, da masu tasiri, hukumomin PR 4, da samfuran balaguro da yawon shakatawa 11 sun shiga cikin kwanan nan da aka ƙaddamar. World Tourism Network yaƙin neman zaɓe don kawo gaskiya ga "kafofin watsa labaru da aka samu."
Sai dai idan kai ko abokin aikinka kayi aiki kyauta, phaya kada ku yi ƙoƙarin tura abun ciki na haɓaka kasuwanci, makoma, taron, ko bincike sai dai idan kun nuna kyakkyawan ƙoƙari don haka. littafinmu zai iya zama a wani ɓangare na tsarin samun kuɗi – kai tsaye ko a kaikaice.
Wannan shi ne saƙon wallafe-wallafen da ke shiga ya shafi waɗanda ke tura kafofin watsa labarai da aka samu.
Yaya Sabar Media ke aiki?
Wurare, samfuran balaguro, masu shirya taron, kamfanoni masu bincike waɗanda ke son haɓaka ganuwa ta hanyar ɗaukar labarai suna ɗaukar hukumomin PR kuma suna dogaro da alƙawarin su na samun “yanayin ɗaukar hoto na kyauta” don yawancin maganganun tallan tallan su.
Juergen Steinmetz, mawallafin jaridar ya ce "Muna karɓar kusan fitowar manema labarai kusan 2000 a kowace rana, 95% a sarari yunƙuri ne na haɓakawa da tallata sabbin otal-otal, wuraren zuwa, jiragen sama da na balaguron balaguron balaguro na kasuwanci," in ji Juergen Steinmetz, mawallafin kamfanin. eTurboNews, kuma shugaban kungiyar World Tourism Network.
Tafiya Fam
"Wani lokaci, waɗanda suke son a nuna su suna karɓar bakuncin 'yan jarida, masu tasiri, ko masu rubutun ra'ayin yanar gizo don kyakkyawar ma'ana da tafiya ta FAM gabaɗaya. Manufar ita ce siyan siyan ɗaukar hoto kyauta kyauta, amma abin takaici, wannan baya biyan kuɗin mu. Har ila yau, lokacin da waɗannan 'yan jarida ke kashewa yana ɗaukar wasu ayyuka masu yuwuwa," in ji Steinmetz.
sabuwar WTN yakin neman zabe yana kira ga ‘yan jarida da littattafansu da a biya su diyya na lokacin da suka kashe a tafiye-tafiyen FAM.
Kowane dabara a cikin littafin
Binciken Journorearch da alama ya ɗauki wasan aiwatar da fa'idodin kafofin watsa labarai da aka samu ga abokan cinikinsu zuwa sabon matakin.
Sashen Bincike na 'Yan Jarida na Journorearch da ake kira da ake kira Sashen Bincike na Journorearch ya ce suna samar da labarun da masu sauraro ke so da kuma alkawalin ingantaccen bincike, ingantaccen bincike, wanda ke tallafawa manyan labarai.
Suna da'awar suna daidaitawa da samfuran kamar bbc.co.uk, telegraph.co.uk, express.co.uk, msn.com, thesun.co.uk, yahoo.com, standard.co.uk, nasdaq.com , forbes.com, elle.com, bloomberg.com,, abin da eTN ya kasa tantancewa.
Manufar su ta kansu: Muna tallafawa 'yan jarida a duk duniya tare da fahimta da bayanai masu ban sha'awa.
A cewarsu, sun bayyana yadda hakan ke aiki
- abokan cinikinmu sun umurce mu da mu gudanar da bincike a cikin masana'antar su
- Muna gudanar da binciken kuma muna aika bincikenmu da fahimtarmu ga 'yan jarida masu dacewa
- 'Yan jarida suna amfani da fahimtarmu a matsayin tushe kuma a matsayin ƙarin ƙima don labarunsu kuma suna ambaci abokin cinikinmu a cikin littafinsu tare da hanyar haɗi.
Abin da ba su ce ba shi ne, kusan kowane bincike yana dogara ne akan bayanai masu ban sha'awa waɗanda ke buɗewa cikin sauƙi don korafe-korafe kuma suna da yuwuwar haifar da sananne ga wallafe-wallafen da ke gudanar da irin wannan bincike ba tare da tantance gaskiya ba.
Don yin hakan ya fi muni, yana da wahala a gano hanyoyin haɗin da ke ɓoye a cikin ma'anar bincike zuwa kasuwancin da ake tambaya, kamar gidajen yanar gizon caca na kan layi, kasuwancin manya, da sauransu. Yawancin wallafe-wallafen da suka dace za su yi nisa daga haɗa irin waɗannan hanyoyin haɗi a cikin labarai. Haɗa irin waɗannan hanyoyin haɗin gwiwa na iya yin haɗari ga ƙima akan Google da sauran injunan bincike.
Lokacin da littafin bai ƙunshi irin waɗannan hanyoyin ba bayan buga irin wannan labarin bincike, za su sami imel daga wani mai suna Anna Ryan. Wannan imel ɗin zai ce: Sannu, wannan labarin (LINK to the labarin) ya yi amfani da fahimta da bayanai daga sakin jarida na ba tare da ƙididdigewa ba (MAI TALLATA) wanda ya gudanar da binciken. Shin zai yiwu a gyara wannan don yaba su kuma a yi amfani da hanyar haɗi zuwa rukunin yanar gizon su (HANYAR TAMBAYA)
A cikin irin wannan "labari mai ban sha'awa," kamfanin ya dage kan haɗawa da kamfanin caca na kan layi. Lokacin kallon gidan yanar gizon kamfanin caca na kan layi, wannan gidan yanar gizon galibi baya haɗa da bayanin lamba. Sunan irin waɗannan gidajen yanar gizon sau da yawa suna lissafin korafe-korafe da yawa daga waɗanda ke da'awar zamba.
PR Newswire & Cision
Wani masanin samun hukumomin PR don amfani da ayyukan su shine Cision, mai mallakar PR Newswire. Ɗaya daga cikin ayyukan Cision shine siyar da bayanan tuntuɓar, gami da adiresoshin imel, na "tabbatattun 'yan jarida." Hukumomin PR suna biyan kuɗi mai yawa don amfani da irin waɗannan adireshi cikin aminci.
Samfurin kasuwancin PR Newswires shine don watsa labaran manema labarai zuwa ɗimbin wallafe-wallafe.
Cision kamfani ne da aka sani da gizo-gizo gidajen yanar gizo na masu wallafawa da kuma fitar da adiresoshin imel masu zaman kansu, marasa amfani. eTurboNews ya kafa tarkunan imel da yawa tare da adiresoshin imel ɗin da ba a yi amfani da su ba da sunaye masu ƙima don gano waɗanda gizo-gizo.
Kowace rana, irin waɗannan adiresoshin imel suna karɓar ɗaruruwan sanarwar manema labarai daga kamfanonin PR daga ko'ina cikin duniya waɗanda a fili suke biyan kuɗi ga Cision don samun irin waɗannan adireshi, keta manufofin keɓantawa.
PR Newswire yana cajin hukumomin PR makudan kuɗi don rarraba labaran manema labarai zuwa ɗimbin masu biyan kuɗi na jarida. Suna nuna cewa 'yan jaridar su za su ɗauki irin wannan saki don labarai a cikin littattafansu.
Abin da ba sa gaya wa abokan cinikin su:
- Duk wani babban ɗaba'ar da ya damu game da ƙimar injin bincike da ke kwafin irin wannan sakin don bugawa wasu masu gudanar da injin binciken za a hukunta su saboda amfani da "kwafin abun ciki." PR Newswire yana gasa kai tsaye tare da wallafe-wallafen da ke aikawa da sakewa da zarar an riga an yi lissafin abun ciki a ƙarƙashin yankinsu na PR Newswire.
Wannan yana nuni ga injunan bincike PR Newswire shine farkon kuma asalin tushen irin wannan abun ciki, yana hana duk wani ɗaba'a samun daraja don buga labaransu. Bugawa na iya nuna sauƙi ga injunan bincike kwafin abun ciki, ba shi da kyau ga sunan da aka kafa bayan shekaru na aiki. A duk lokacin da PR newswire ke so, yanzu za su iya neman haƙƙin mallaka don abun ciki da suka watsa don kuɗi. - PR Newswire yana samar da rahotanni masu ban sha'awa tare da ɗaruruwan karba, lokacin da a zahiri ana siyan yawancin irin waɗannan ƙididdigan zirga-zirgar bayan gida babu mai karatu na gaske da zai taɓa gani. Suna aiki tare da manyan gidajen yanar gizo waɗanda ke buƙatar kudaden shiga kamar kowa amma suna kare kansu ta hanyar rashin samun irin wannan abun cikin shafukan da mai karatu na yau da kullun zai taɓa gani.
Irin wadannan kamfanonin yada labarai sun hada da YAHOO FINANCE, AP, da Business Wire, da dai sauransu. - A lokacin da Cibiyar Tallace-tallace ta Balaguro An yi amfani da sabis na PR Newswire don abokin ciniki mai ba da shawara, ɗaukar wallafe-wallafe 123 masu ban sha'awa da aka nuna a cikin rahoton nasarar da aka bayar, da kuma miliyoyin masu karatu da ke iya lura da sanarwar manema labarai, binciken eTN ya taƙaita ainihin bayanan zuwa wallafe-wallafe 2, kuma ɗaya ya kasance. eTurboNews.
wannan World Tourism Network yakin neman zabe an ƙera shi don sanya alaƙar da ke tsakanin alamun balaguro, hukumomin PR, da wallafe-wallafen mafi adalci da lada.
Don ƙarin bayani kan yadda ake shiga wannan yaƙin neman zaɓe jeka https://wtn.travel/earnedmedia/
Abin da wannan ke nufi don fitar da manema labarai da aka karɓa eTurboNews latsa nan.
