Jigon gama gari da ke fitowa daga bincike cikin amfani da gidajen yanar gizo na balaguro shine cewa akwai iyaka da yawa don inganta ƙwarewar abokin ciniki. Bacin rai tare da shirin tafiye-tafiye akan layi ya fito sosai a cikin sabon Wanne? Bincike. Korafe-korafen da aka fi ambata shi ne batun ɓoyayyiyar kuɗi ko ƙarin kuɗin da ba a nuna a farkon farashin ba, sannan kuma cewa yin rajista ta yanar gizo ya ɗauki lokaci mai tsawo.
Yadda kamfani balaguro ke amfani da kasancewar sa na yanar gizo don haɓakawa da siyarwa yana da tasiri sosai. Yayin da masu siye ke ƙara yanke shawarar tafiye-tafiye akan layi, yana da matukar mahimmanci ga gidajen yanar gizo na balaguro su kasance masu sauƙin kewayawa, ƙarfafa kwarjini da fayyace game da haraji da sauran caji.
Amincewa kuma ya fito a matsayin mabuɗin don samun nasarar tafiya ta kan layi. A cikin binciken da Yahoo! na 11,000 masu amfani da Intanet a Turai, ya bayyana cewa suna so kuma suna tsammanin ƙarin kafofin watsa labarun da abun ciki na masu amfani. Sama da kashi 38 kawai sun ce sun gwammace shawarwari da shawarwari daga wasu masu amfani lokacin da suke shirin hutu akan layi.
Dangane da wannan binciken, kungiyar masu gudanar da yawon bude ido ta Turai (ETOA) tana sadaukar da taron karawa juna sani na rana ga tallan kan layi a taronsu na shekara-shekara a ranar 5 ga Nuwamba a Landan. Dukansu mahimmancin ƙirar gidan yanar gizo da tasirin tasirin kafofin watsa labarun za a rufe su. Giles Colborne na CX Partners da Alex Bainbridge na TourCMS za su nuna sabbin fasahohi don shiga abokan ciniki da haɓaka booking. Tripadvisor da Tripbod za su ba da hanyoyi daban-daban don samarwa jama'a bayanai da shawarwarin da suke nema.
A Turai kadai, tallace-tallacen tafiye-tafiye ta kan layi ya karu da kashi 17 cikin 2007 daga 2008 zuwa 76 kuma ya kai kusan dala biliyan 10. Duk da tabarbarewar tattalin arziki, an kiyasta hakan zai kara karuwa da kashi 2009 cikin XNUMX a shekarar XNUMX.
Amma duk da haka, rabin duk matafiya sun yi kokawa da rashin gina ruɗani da gidajen yanar gizo marasa inganci bisa ga wani bincike na Frommers Unlimited. Kashi uku na matafiya da ke shirin tafiye-tafiyen su ta kan layi sun ji takaici saboda rashin amsa tambayoyin imel da kuma rashin layin tallafin abokin ciniki na waya.
Wannan binciken, wanda eDigital Research ya gudanar, ya nuna cewa masana'antar tafiye-tafiye ta kan layi tana da wata hanyar da za ta bi don yin gogayya da 'mafi kyawun nau'ikan' kamfanoni don haɗin yanar gizo da sabis na abokin ciniki. "A cikin wani yanki wanda abokan cinikinsa suka kasance masu lalata musamman - canza samfuran don kyakkyawar yarjejeniya, neman shawarwari da ɗaukar tashar siyan da ta fi dacewa da su a wancan lokacin - rashin yin aiki mai kyau a duk faɗin hukumar ya fi damar da aka rasa, shi ne. kashe kansa na kasuwanci,” in ji eDigitalResearch's Derek Eccleston.
“Abin da abokan ciniki ke so shine bayyananniyar tsari mataki-mataki. Suna son rukunin yanar gizon da ke da sauƙin siye daga amma a lokaci guda wanda ke da abubuwan 'wow' mai jan hankali don ci gaba da yin su. Ƙara zuwa wannan farashin gaskiya, babban sabis na abokin ciniki, kuma ba shakka babban tafiya kuma kun fasa shi."
A bikin bayar da lambar yabo ta Travolution kwanan nan, membobin ETOA da yawa suna cikin waɗanda suka yi nasara. aiki! ta lashe lambar yabo ta Rising of the Year kuma an yaba masa saboda sake fasalin gidan yanar gizonsa, yayin da Kuoni ya lashe Gidan Yanar Gizon Mai Gudanar da Ziyarar Mafi Kyau, wanda aka bayyana a matsayin abin burgewa kuma mai kayatarwa. Viator, wanda ya yi nasara a cikin Mafi kyawun Wakilin Yanar Gizon Yanar Gizo kawai, alkalai sun yaba da aiwatar da ƙira da aiki a sarari.
Madogara: Ƙungiyar Ma'aikatan yawon buɗe ido ta Turai
