An nada Karen Jones a matsayin Shugaba na Destination NSW, hukumar yawon shakatawa da manyan abubuwan da suka faru na gwamnatin New South Wales a Australia. Makomawa NSW ita ce hukumar jagora, zakara, da murya don tattalin arzikin baƙo a cikin Gwamnatin New South Wales (NSW).
Jones ta kasance Mukaddashin Shugaba na Destination NSW tun daga Janairu 2025. A cikin wa'adinta na wata biyar, NSW ta sami mafi girman kashe kuɗin baƙo, yayin da hukumar ta gabatar da abubuwan da suka haɗa da Ranar Ostiraliya a Sydney, Great Southern Nights, da Vivid Sydney 2025.
Menene Jones yake tunani game da sabon matsayinta?

"Yana da gata da za a nada a matsayin Shugaba na Destination NSW. Na yi sha'awar da hukumar ta sadaukar da goyon bayan baƙo tattalin arziki kasuwanci don sadar da duniya-aji kwarewa, girma jihar ta manyan events kalanda, da kuma sayar da NSW ga duniya. Destination NSW yana da dama tawagar a wurin da shi ne a shirye ya isar. Babu shakka babu mafi kyau makoma ga NSW da kuma ci gaba da harkokin tattalin arziki da NSWke ziyara zuwa NSWke. haɓaka al'adun gida masu fa'ida da kalandar abubuwan da suka faru da kuma haɓaka tattalin arzikin baƙonmu."
Kafin shiga Destination NSW, Jones ta yi aiki a matsayin Shugaba na Ofishin Wasanni, inda ta kaddamar da Tsarin Dabarunsa, Wasa dabarun Wasa, da kuma shiga cikin shirin 'Kofin Duniya 10 a cikin Shekaru 10'.
Jones yana da fiye da shekaru 27 na ƙwarewar jagoranci a jaha da ƙananan hukumomi. Ta kasance babbar shugabar zartarwa da ake mutuntawa tare da tarihin ci gaban tuki, ingantacciyar ayyuka, da dabarun haɗin gwiwa a sassa daban-daban.
An yi nadin Jones a matsayin Shugaba na Destination NSW biyo bayan tsarin daukar ma'aikata mai gasa wanda Sashen Masana'antu na Ƙirƙira, Yawon shakatawa, Baƙi da Wasanni ke gudanarwa.
Ministan yawon shakatawa da ayyuka Steve Kamper
Hon. Ministan ya fara mukaminsa ne a ranar 17 ga Maris kuma cikin alfahari ya ce:

"Ina so in taya Karen murna a kan nadin ta a matsayin Shugaba na Destination NSW, kuma ina farin ciki game da hukumar ta babi na gaba karkashin jagorancinta. Karen ta tabbatar da rikodin rikodi zai zama m kamar yadda muka shirya don kaddamar da bita NSW Visitor Tattalin Arziki Strategy da kuma gaba da bude na Western Sydney International Airport, wanda zai kawo sau daya-in-a-kallo na tattalin arziki na kasa da kasa da kuma ci gaban da jihar NSW damar. gaba don yin amfani da ƙwarewar Karen don tabbatar da Gwamnatin NSW ta cimma burinta na dala biliyan 91 a cikin kashe kuɗin baƙi na shekara-shekara nan da 2035."
Shugaban NSW, Sally Loane ya ce:

Karen babban alƙawari ne kuma yana kawo ɗimbin gogewa a duk faɗin gwamnati wanda zai yi hidimar Destination NSW da kyau yayin isar da Dabarun Tattalin Arzikin Baƙi na NSW da aka sabunta. Yana da kyau a yi aiki tare da Karen a cikin watanni biyar da suka gabata kuma ina da yakinin cewa fahimtarta da jagorancinta za su yi amfani da su wajen bunkasa tattalin arzikin baƙi a Greater Sydney da NSW yanki."
Karen Jones ta yi bayani game da kanta.
Ni jagora ne mai zartarwa tare da ingantaccen tarihin ci gaban tuki, haɓaka ayyuka, da haɓaka ƙaƙƙarfan haɗin gwiwa a sassa daban-daban. A cikin aikina, na mai da hankali kan samar da sakamako masu tasiri mai ma'ana - ko ta hanyar tsara dabaru, jagoranci na ƙungiya, ko haɓaka haɗin gwiwa.
A matsayina na Babban Darakta na Ofishin Wasanni na NSW, Ina jagorantar ƙungiyar ƙwararrun ma'aikata sama da 400 a cikin wurare 18. Matsayina ya haɗa da jagorantar manufarmu don ƙirƙirar yanayin yanayi mai ɗorewa, haɗaɗɗiya, da ɗorewar yanayin wasanni inda “Kowa ke Takawa anan.” Wannan ya haɗa da sa ido kan tsare-tsare, gudanar da kasafin kuɗi, da haɗin gwiwar masu ruwa da tsaki.
Kadan daga cikin abubuwan da ke tafiya ta jagoranci:
Samar da tallafi mai ɗorewa don tallafawa nasarar aiki na dogon lokaci.
• Isar da tsarin dabarun shekaru masu yawa wanda ya dace da sashe, al'umma, da manufofin tattalin arziki.
• Sarrafa daloli na biliyoyin daloli na ba da tallafi, da inganta zamantakewa da tattalin arziki.
• Haɓaka martabar ƙungiyar ta hanyar tasiri, sakamako masu inganci.
• Jagoran sauye-sauyen canji don daidaita ayyukan aiki da inganta matsayi na kasuwa.
Kwarewata ta shafi jama'a, masu zaman kansu, da sassan da ba na riba ba, suna ba ni hangen nesa na musamman kan kewaya mahalli masu rikitarwa da samar da sakamakon da ya dace da manyan manufofin tattalin arziki da zamantakewa.
Ina bunƙasa a cikin yanayi mai tsauri, masu tasowa koyaushe. Yin tir da ƙalubale masu sarƙaƙiya da samun sabbin hanyoyin warwarewa shine abin da ke motsa ni - ko gina dabarun haɗin gwiwa ne, jagorantar ƙungiyoyi masu fa'ida, ko isar da shirye-shirye masu tasiri.
Bayan rawar da nake takawa, ina kuma ba da gudummawa ga ci gaban ƙwararrun ƴan wasa da shugabannin nan gaba a wasanni ta hanyar aiki na a Hukumar Kula da Wasanni ta NSW. Ina kuma alfahari da kasancewa wani bangare na isar da manyan abubuwan wasanni na kasa da kasa, na taimakawa wajen tsara makomar wasanni.
Tare da hangen nesa na duniya wanda aka tsara ta hanyar karatu a Jami'ar Harvard, Grenoble École de Management, da sauran manyan cibiyoyi, na kawo tunanin haɗin gwiwa, ƙirƙira, da mutunci ga duk abin da nake yi. Na yi imani waɗannan dabi'u sune mabuɗin ƙirƙirar tasiri mai dorewa a cikin sassa, ƙungiyoyi, da al'ummomi.