Hukumar Yawon shakatawa ta Singapore (STB) a hukumance ta sanar da nadin Marissa Sim a matsayin Darakta a yankin Arewa da Kudu maso yammacin Turai. A cikin wannan damar, za ta kula da tsare-tsare, yunƙurin bunƙasa kasuwanci, hulɗar kasuwanci, da yunƙurin tallatawa ga Singapore a yankunan Arewaci da Kudu maso yammacin Turai, waɗanda suka haɗa da United Kingdom, Ireland, Spain, Portugal, da ƙasashen Nordic. Ms. Sim za ta fara sabon aikinta a ranar 1 ga Disamba, 2024.
Kafin wannan nadin, Ms. Sim ta yi aiki a matsayin mataimakiyar Daraktan Ci gaban Masana'antu na Baƙi a Singapore, inda ta haɗu tare da abokan haɗin gwiwar otal don sauƙaƙe murmurewa kasuwanci da aiwatar da dabarun canza kasuwancin bayan COVID-19, tare da mai da hankali kan sabbin fasahohi. da dorewa. A lokacin aikinta, ta kasance mai mahimmanci wajen ƙarfafa otal-otal don ɗauka da haɓaka sabbin hanyoyin fasaha. Bugu da ƙari, ta ba da gudummawa sosai ga ƙirƙirar Taswirar Dorewar Otal tare da haɗin gwiwar Ƙungiyar Otal ɗin Singapore.
A jawabinta game da sabon nadin nata, Ms. Sim ta bayyana cewa: “Ina ganin babban abin alfahari ne na rike wannan mukami, musamman idan aka yi la’akari da muhimmancin da kasuwar Turai ke da shi a fannin yawon bude ido na Singapore. Ina da niyyar ci gaba da bunƙasa bunƙasa a yawon buɗe ido da aka samu a cikin shekarar da ta gabata. Ya zuwa Oktoba 2024, masu shigowa daga Burtaniya sun karu da sama da kashi 26% a duk shekara, jimlar baƙi 486,690, yayin da masu shigowa daga Spain suka karu da sama da 18% a shekara, sun kai baƙi 58,820. Ina ɗokin yin haɗin gwiwa tare da abokan kasuwa don kiyaye wannan haɓakar haɓakawa da kuma maraba da ɗimbin baƙi waɗanda ke son yin aiki tare da abubuwan ban mamaki da abubuwan bayarwa na Singapore, musamman yayin da muke bikin cika shekaru 60 na samun 'yancin kai a shekara mai zuwa. "
Ms. Sim ta kasance hukumar kula da yawon bude ido ta kasar Singapore ta dauki aiki tun a shekarar 2013. Kafin ta zama mataimakiyar daraktar raya masana'antar ba da baki, an tura ta a ma'aikatar ciniki da masana'antu a yankin Arewacin Amurka da Turai, inda ta yi aikin inganta tattalin arziki. da huldar kasuwanci da manyan gwamnati da masu ruwa da tsaki na kasuwanci daga wadannan yankuna.
Ms. Sim ta gaji Darakta Area na yanzu, Mista Michael Rodriguez, wanda ke komawa Singapore don karbar sabon matsayi.