Ritz-Carlton ya ambaci sunan mafi kyawun otal a duniya

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Written by Babban Edita Aiki

A cewar wani sabon bincike da Kadence International ta gudanar, an sanya sunan Ritz-Carlton a matsayin mafi kyawun otal a duniya. Ritz-Carlton ya doke Hudu Seasons, Shangri-La da Intercontinental. Koyaya, halayen da ke tsakanin Yamma da Asiya sun bambanta idan aka zo ga halayen abin da ya ƙunshi mafi kyawun otal.

Kadence International ne ya gudanar da binciken kuma ya yi samfurin masu amfani da 5,775 a cikin kasuwanni 13.

CATEGORY BRAND Duniyar Yammacin Asiya Hong Kong United Kingdom United States

Hotels Ritz-Carlton 1 1 2 4 1 1
Hotels Shangri-La 2 6 1 6 8 7
Hotels Four Seasons 3 2 4 2 2 2
Hotels The Peninsula 4 5 3 1 6 3
Hotels Intercontinental 5 4 5 5 5 9
Hotels Mandarin oriental 6 3 7 7 3 10
Hotels Park-Hyatt 7 7 6 10 9 8
Hotels St. Regis 8 8 8 13 7 6
Hotels Rosewood Hotels 9 10 9 11 11 11
Hotels Le Meridien 10 11 10 14 12 13
Hotels Oberoi 11 12 11 9 4 14
Hotels Fairmont 12 9 12 8 10 5
Hotels Capella 13 14 13 3 14 12
Hotels W Hotels 14 13 14 12 13 4

Alamar duniya

Ko da yake ma'auni irin su wayar da kan jama'a suna tafiyar da alatu ta hanyoyi daban-daban dangane da nau'i da yanki, akwai gaskiyar duniya idan aka zo ga abin da ke motsa fahimtar alatu a fadin duniya. Binciken ya gano cewa, gabaɗaya, kayan gado da inganci suna da alaƙa da ƙimar Index ɗin Luxury mai ƙarfi. Samfuran da aka sansu da yin amfani da mafi kyawun kayan aiki da fasaha kawai, ko don isar da sabis fiye da yadda ake tsammani, suna samun makin alatu mai ƙarfi. Duk da haka, daidaito na inganci yana da mahimmanci. Samfuran da ke da rikodi na inganci haɗe da kafaffen labarin alamar tarihi suma suna da ƙimar alatu mai ƙarfi. Sabanin haka, keɓancewa - mafi girman farashin farashi ko ƙarancin alamar yana da ƙarancin tasiri akan matsayi na alatu a cikin rukunoni da yankuna.

Bambance-bambancen yanki da rukuni

Duk da yake akwai wasu gaskiyar duniya a cikin fahimtar alatu akwai adadin bambance-bambancen yanki da na rukuni waɗanda ke da mahimmanci ga 'yan kasuwa na alatu su fahimta. Kasar Sin, daya daga cikin manyan kasuwannin alatu, sun fi yin hukunci a kan alatu ta hanyar rashin lokaci da kwarewa fiye da kowace kasuwar yanki, abin mamaki suna daya daga cikin yankunan da ba su da tabbas a Asiya-Pacific don yin hukunci da alama ko samfur ta matsayi.

Kasuwannin Yamma suna iya samun irin wannan bayanan lokacin da ake yanke hukunci akan alatu, duk da haka akwai wasu bambance-bambancen daidaikun mutane. Masu amfani da Faransanci suna da yuwuwar yin hukunci da alamar alatu ta hanyar bambanta fiye da kowane yanki na Yamma, amma ba su da yuwuwar yin hukunci da alama ko samfur ta hanyar jin daɗi, ko matsayi. Daga cikin dukkan yankuna 13 Amurka ita ce mafi ƙarancin yuwuwar yin hukunci akan alama ta hanyar bambance-bambance, amma sama da ƙididdiga masu mahimmanci akan inganci, da kayan tarihi tare da waɗannan direbobi biyun da suka sami maki sama da kowace ƙasa da aka bincika.

Nazarin Luxury ya nuna akwai kewayon kafaffen tunani na tallan kayan alatu, wanda ba ya da gaskiya, ko ya canza a cikin ƴan shekarun da suka gabata. Kwarewa a matsayin direba don fahimtar alatu shine, tare da keɓancewa, ɗaya daga cikin mafi ƙarancin abubuwan da masu amfani da duniya ke ganin samfuran alatu. Halin baya-bayan nan na tallace-tallace na 'kwarewa' na kayan alatu a cikin 'yan shekarun da suka gabata da alama zai iya zama kuskure a yawancin yankuna in ban da China da Faransa, inda ake kallonsa fiye da sauran yankuna. Har ila yau, binciken ya sami ƙaramin haɓaka don ƙwarewa dangane da shekaru, a cikin kasuwannin Yammacin Turai dubunnan shekaru suna yin hukunci akan samfuran alatu ta hanyar ƙwararrun direba fiye da 35s, duk da haka wannan ba a san shi ba a kasuwannin Asiya. A matakin duniya, waɗanda suka girmi 35 sun yanke hukunci na alatu ta hanyar inganci fiye da waɗanda ba su kai shekaru 35 ba, yayin da dubunnan shekaru suka fi ganin alatu ta hanyar gado da rashin lokaci fiye da takwarorinsu na tsofaffi.

Gabaɗaya binciken ya nuna cewa matsayi ba shine babban direba a yankunan Asiya kamar yadda aka zata a baya ba. Ko da yake matsayi a matsayin direba a cikin fahimtar alatu ya fi bayyana a yankin Asiya Pacific (ban da Philippines, wanda ke da bayanin martaba mai kama da kasuwanni na yammacin Turai), yana da mahimmanci ga masu amfani fiye da inganci, al'adun gargajiya da rashin lokaci. .

Nazarin Luxury na Kadence na kasa da kasa ya nuna cewa ko da yake akwai wasu gaskiyar duniya da ke kewaye da tsinkayen samfuran alatu, akwai bambance-bambance da yawa a cikin fahimtar yanki da ra'ayoyi na sassan kayan alatu. Girman kai na ƙasa, al'ada, da wayar da kan jama'a duk suna taka muhimmiyar rawa a yadda masu amfani ke hulɗa da alamar. Yana da mahimmanci ga ƴan kasuwa su fahimci cewa, ko da ya zo ga al'amuran duniya game da alatu, girman ɗaya bai dace da komai ba idan ya zo ga samfuran daraja.

ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:

  • The recent trend in ‘experiential' marketing in luxury over the last few years seems it could potentially be a misstep in most regions with the exception of China and France, where it is looked on more favorably than other regions.
  • Although status as a driver in the perception of luxury is more pronounced in the Asia Pacific region (with the exception of the Philippines, which has a luxury profile….
  • China, one of the biggest luxury markets are more likely to judge luxury through timelessness and experiential than any other regional market, surprisingly they are one of the least likely regions in Asia-Pacific to judge a brand or product through status.

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Babban Edita Aiki

Babban editan aiki shine Oleg Siziakov

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