Yawon shakatawa na Philadelphia: Burtaniya ta isar da mafi yawan adadin baƙi na ketare a cikin 2018

Ƙarin baƙi, ƙarin daloli kai tsaye sun shiga cikin tattalin arzikin Philadelphia. Wannan shine takaitaccen bayanin sabon rahoto daga jaridar Ofishin Baƙi na Philadelphia (PHLCVB) da Harkokin Tattalin Arziki na Yawo. A cikin 2018, baƙi 697,000 na ketare - haɓakar 7.5% na shekara-shekara (YoY) - sun zo yankin Greater Philadelphia, wanda ke nuna shekara ta huɗu a jere na girma. Maziyartan kasashen ketare kuma sun ba da gudummawar dalar Amurka miliyan 723 wajen kashe kudade kai tsaye, inda suka samar da dala biliyan 1.2 a tasirin tattalin arziki, duka bayanan zamani.

“Masu masaukin baki ɗaya ne daga cikin mafi girma kuma mafi saurin bunƙasa ɓangarorin ayyukan yi a Philadelphia saboda muna ci gaba da ganin ziyarar ta tashi a duk sassan. Baƙi na ƙasashen waje suna da matuƙar mahimmanci yayin da suke lissafin kashi 57% na duk ziyarar ƙasashen duniya da kashi 79% na duk abin da ake kashewa baƙi na duniya," in ji Shugabar PHLCVB kuma Shugaba Julie Coker Graham. “Kowace rana ƙungiyarmu tana mai da hankali kan ba da labarin Philadelphia a duniya. A cikin 2018 ƙungiyarmu ta karbi bakuncin 96 masu tasiri na kafofin watsa labaru na duniya da 334 masu sana'a na kasuwanci a cikin kasuwa. Ta yin haka, za mu iya ƙarfafa kyakkyawar fahimta game da birnin da ƙarfafawa da ƙarfafa ziyarar nan gaba."

PHLCVB kuma tana aiki tare tare da abokan aikin masana'antu na gida kamar Ƙungiyar Otal ɗin Babban Philadelphia, Ziyarci Philadelphia da Filin Jirgin Sama na Duniya na Philadelphia. Saƙon gama gari na inda aka nufa yana da daɗi: ya kamata a fara ƙwarewar Amurka a garin da aka kafa ƙasar.

A cikin 2018, tara daga cikin 'manyan kasuwanni 10' na Philadelphia sun girma kowace shekara (YOY). Manyan kasuwanni biyar na Philadelphia sun hada da Burtaniya, China, Jamus, Indiya, da Faransa, bi da bi. Wasu daga cikin fitattun fitattun abubuwan sun haɗa da:

• Ƙasar Ingila ta isar da mafi girman adadin baƙi na ketare zuwa Philadelphia a 112,000 (ƙarar 3.1% YoY).

• Sin ya jagoranci duk kasuwanni tare da dala miliyan 136 a cikin jimlar kashe kuɗin baƙi (ƙarar 15.6% YoY), wanda baƙi 82,000 ke wakilta, haɓaka 20% daga 2017.

• Ireland ta ga nasarori masu ban mamaki yayin da ƙarin sabis na jirgin sama daga American Airlines da Aer Lingus suka taimaka wajen haɓaka balaguro zuwa Philadelphia da kashi 42%.

• Sabunta ƙarfi daga Jamus (+3.1%), Indiya (+8.3%), Italiya (+4%), Spain (+10%), da ci gaba da ƙaruwa daga Koriya ta Kudu (+8%) da Netherlands (+7.1%) ) yana nuna sha'awar birnin a cikin kasuwanni daban-daban.

• Ana sa ran ziyarar zuwa kasashen waje za ta karu da kashi 13.4 cikin dari cikin shekaru biyar masu zuwa, duk da tausasa hasashen da aka yi na rabin farkon shekarar 2019.

PHLCVB, hukumar haɓaka yawon shakatawa ta birnin Philadelphia a duk duniya, tana gudanar da ofisoshin wakilci a wurare bakwai a duniya kuma tana ƙarfafa sha'awar Philadelphia a cikin kasuwannin duniya 23. Tare da, da kuma ƙarƙashin jagorancin ƙungiyar yawon buɗe ido ta duniya da ke zaune a Philadelphia, waɗannan ofisoshin na ƙasa da ƙasa suna aiki don haɓaka saƙon Philadelphia a matsayin farkon wurin Amurka.

Wasu daga cikin abubuwan da suka fi dacewa na 2018 sun hada da:

• Tawagar yawon shakatawa na duniya da ke Philadelphia ta halarci nunin kasuwanci na cikin gida da na ƙasa da ƙasa 48 a cikin ƙasashe 14, sun halarci ayyukan tallace-tallace 14 a cikin ƙasashe 12, kuma sun karɓi 334 ƙwararrun kasuwancin balaguron balaguron balaguron balaguron balaguron balaguro na Philadelphia. PHLCVB tana ba da fifiko kan “yawon shakatawa na dangi” don ziyartar kafofin watsa labarai na ketare da cinikin balaguro, isar da abubuwan tunawa da jawo sha'awar mabukaci a manyan kasuwanni.

• A cikin 2018, kungiyar ta karbi bakuncin 'yan jarida 96 daga kasashe 19 kuma ta bi diddigin labaran duniya sama da 1,650 a cikin kasuwancin balaguro na ketare da kafofin watsa labarai masu amfani.

• Bugu da ƙari, PHLCVB tana ba da damar hanyar sadarwa na asusun kafofin watsa labarun duniya, gami da shafukan Facebook na cikin yare a Jamus da Faransa, da kuma a yankin Scandinavian. A China, PHLCVB yana samar da abun ciki a cikin Mandarin akan WeChat, Weibo, da Toutiao. Waɗannan ƙoƙarce-ƙoƙarce sun yi niyya ga abubuwan da aka nufa zuwa kasuwannin ɗaiɗaikun kuma sun isa ga maziyartan ƙetare a wuraren da za su iya neman wahayi.

Tare da Filin Jirgin Sama na Duniya na PHL, PHLCVB yana goyan bayan haɓaka hanyoyin samun dama ga birni da yanki, buɗe sabbin hanyoyin jirgin kai tsaye daga Turai da sauran kasuwannin ketare. Karkashin jagorancin Rochelle Cameron, Filin jirgin sama na kasa da kasa na Philadelphia ya samar da sabon sabis na kasa da kasa daga Icelandair, American Airlines da Aer Lingus, wanda ke karfafa matsayin Philadelphia a matsayin birni na kofa zuwa Amurka.

"A cikin 2018, mun ƙaddamar da sababbin hanyoyi guda uku na ketare, ciki har da ƙarin sabis daga Ireland, wanda ya ga karuwar ziyara zuwa Philadelphia da fiye da 40%," in ji Shugaba na PHL International Airport Rochelle Cameron. “Har ila yau, a cikin 2018, mun sami fasinjoji miliyan 4.2 na kasa da kasa da suka shiga cikin hanyoyin jirginmu, karuwar kashi 6% daga 2017 da karuwar 17.1% tun 2004. Wannan yanayin ne da aka samu ta hanyar aiki tukuru na ma’aikatanmu da abokan aikinmu a duk masana’antar. ”