DENVER, Colorado - Shugaban NTA Lisa Simon yana son masana'antar yawon shakatawa ta tsaya tsayin daka tare da Brand USA, yayin da hannun jarin Amurka ya shiga lokacin canji. A jiya ne babban jami’in kamfanin Brand USA Jim Evans ya sauka daga mukaminsa bayan ya jagoranci kungiyar a shekara ta farko. Majalisa ce ta ƙirƙira ƙungiyar jama'a da masu zaman kansu a cikin 2010 bayan rabon Amurka na masu shigowa ƙasashen duniya ya ragu da kashi 37 cikin ɗari a cikin shekaru goma da suka gabata.
"Brand USA na aiki don dawo da matafiya daga ƙasashen waje zuwa Amurka, kuma yana da mahimmanci ga dukkanmu a cikin masana'antar tafiye-tafiye da yawon shakatawa don tallafa wa ƙungiyar," in ji Simon, "NTA na godiya ga Jim Evans saboda jagorancinsa, kuma mu muna fatan ci gaba da samun ci gaba."
Simon ta ce ta tuntubi Caroline Beteta, zababben shugabar kamfanin Brand USA, don ba da ci gaba da goyon bayan NTA. Beteta za ta yi aiki da Brand USA a matsayin Shugaba na wucin gadi.
A watan da ya gabata, Brand USA ya ƙaddamar da yaƙin neman zaɓe na farko na haɗin kai na ƙasar, yana haɓaka Amurka a matsayin farkon wurin balaguron balaguron balaguro a manyan kasuwanni uku: Japan, Kanada, da Burtaniya Yaƙin neman zaɓe ya ƙunshi hotuna masu ban sha'awa da bayanai game da samfuran yawon shakatawa iri-iri na ƙasar. hanyoyin shiga. Sauran abubuwan da aka cim ma a cikin shekarar farko ta aiki sun haɗa da haɓaka ingantaccen alama; ƙirƙirar gidan yanar gizo mai ba da labari da talla; da kuma kafa haɗin gwiwa tare da ƙungiyoyin masana'antu fiye da 250, wanda zai tara fiye da dalar Amurka miliyan 10 a cikin gudunmawar masana'antu da fiye da dalar Amurka miliyan 30 a cikin nau'i na gudunmawar.
"Hanya, masu ba da kaya, da masu gudanar da balaguro a duk faɗin ƙasar za su ci gajiyar wannan sabon kamfen na talla, amma babu abincin rana kyauta," in ji Simon, a yau don yin jawabi ga membobin Tour Colorado. "Amurka mai suna tana buƙatar tara kuɗi da saka hannun jari na iri don buɗe asusun tarayya da aka keɓe don gudanar da ayyukanta. Ina kira ga abokan aikina na masana'antu da su nemo hanyoyin taimakawa," in ji shi.
Simon ya buga misalai biyu na goyon bayan NTA ga Brand USA: Ƙungiyar tana haɗin gwiwa tare da Brand USA don gabatar da Pavilion na Discover America a China International Travel Mart a Shanghai a wannan Nuwamba. Kudaden shiga daga taron zai baiwa Brand USA damar samun dalar da suka dace da kudaden yawon bude ido na duniya. Kuma a cikin watan Mayu, NTA ta bai wa Brand USA damar yin magana da ƙwararrun masana'antu a Babban Taron Balaguron Balaguro na Majalisa, wanda NTA ta ɗauki nauyi tare da Ƙungiyar Yawon shakatawa na Kudu maso Gabas da Ƙungiyar Kasuwanci ta Duniya.
"Abu daya da za mu iya yi shi ne bayar da shawarwari ga Brand USA da kuma taimakawa wajen ci gaba da ci gaba," in ji Simon, "Tabbatar da 'yan majalisar tarayya ku san yadda tallace-tallacen kasar nan ke haifar da karin ayyuka da wadata a nan gida."
Don bayani game da damar haɗin gwiwa Brand USA yana bayarwa, aika imel zuwa [email kariya] .
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- “Brand USA is working to bring international travelers back to the United States, and it's critical for all of us in the travel and tourism industry to support the organization,” said Simon, “NTA is grateful to Jim Evans for his leadership, and we look forward to continued progress.
- And in May, NTA gave Brand USA an opportunity to speak to industry professionals at the Grassroots Congressional Travel Summit, sponsored by NTA with the Southeast Tourism Society and Destination Marketing Association International.
- “One thing we can all do is advocate for Brand USA and help maintain the momentum,” said Simon, “Make sure your federal legislators know how marketing this country abroad leads to more jobs and prosperity here at home.
