Filin jirgin sama na Frankfurt: wurin da duk duniya ke haɗuwa. Kamar yadda na kasa da kasa da kuma iri-iri kamar yadda baƙi suke, haka ma wuraren sayar da kayayyaki a cikin filin jirgin sama. Kuma kullum tana sake kirkiro kanta. Tare da taken "Ku kasance a saman, hayan kantin sayar da kaya", Fraport AG, kamfanin da ke aiki da filin jirgin sama na Frankfurt, ya haɓaka sabon ra'ayi na hayar kantin sayar da kayayyaki don jawo hankalin shahararrun samfuran. Fa'idar ga masu sana'a da masu aiki shine cewa suna karɓar cikakken kayan aikin tallace-tallace na tsawon watanni shida don nuna samfuran su zuwa ƙungiyoyin abokan ciniki daban-daban.
Birgit Hotzel, Babban Manajan Asusu na Retail a Fraport AG ya yi bayanin: “Sabuwar ra'ayin kantin talla yana ba mu damar ba da samfuran ƙira da masu aiki kwangilar haya na ɗan gajeren lokaci. Ba tare da yin babban alƙawari ba, masu sha'awar kasuwanci za su iya gwada filin jirgin saman Frankfurt a matsayin wurin sayar da kayayyakinsu ga fasinjoji da baƙi."
Gridstudio GmbH, wani kamfani na tsarin ciki na Danish, abokin haɗin gwiwa ne a cikin aikin, yana tabbatar da cewa wurare suna ba da ayyuka biyu da ƙira maras lokaci. Tsarin su na ciki an gina shi cikin tsari, don haka yana ba da damar wuraren sayar da kayayyaki su sami sassaucin biyan buƙatun masu haya. Fraport ya rigaya ya kula da tsari da izinin kariyar wuta, don haka ana iya yin hayar wuraren sayar da kayayyaki cikin sauri.
Fraport kuma tana goyan bayan tallace-tallacen samfuran hayar kantin talla tare da fakitin kafofin watsa labarai na keɓaɓɓen. Wannan ya haɗa da kamfen ɗin tallan kan layi da matakan tallatawa ta tashoshin dijital na Fraport, kamar gidan yanar gizon tashar jirgin sama a. www.frankfurt-airport.com, Instagram account #beforetomatojuice and WeChat. Don samfuran da ke son tallata kansu da kantin sayar da su tare da ƙarin nau'ikan kafofin watsa labarai a filin jirgin sama na Frankfurt, hukumar talla Media Frankfurt GmbH yana ba da ƙarin fakitin kafofin watsa labaru daban-daban a farashi na musamman don masu haya.
A halin yanzu akwai wurare guda biyu masu tasowa a filin jirgin: daya a cikin Titin Siyayya, wanda ke cikin sashin tsaro na filin jirgin sama wanda ke buɗe wa jama'a, ɗayan kuma a cikin Concourse B (wanda ba Schengen ba), bayan iska. tsaro da kula da fasfo. Wanne wuri zai yi aiki mafi kyau ga wanda alamar ya dogara da ƙungiyar abokin ciniki da aka yi niyya. "Muna aiki tare da kowane iri don nemo wuri mafi kyau don shigar da kasuwar su," in ji Hotzel.
Mai haya na farko da ya yi rajista don kantin tallan iska bayan kammala shi a farkon 2022 shine Lakrids na Bülow, mai kera kayan alatu da cakulan. “Manufarmu ita ce sanar da mutane a duk duniya game da samfuranmu kuma mu ƙara wayar da kan samfuranmu. Kuma a ina ya fi yin hakan fiye da hanyar jirgin sama na kasa da kasa?, ”in ji Torben Schmidt (Shugaban tallace-tallace na Jamus, Austria da Switzerland) a Lakrids.
Ana iya samun ƙarin bayani da ƙarin cikakkun bayanai kan sabon ra'ayin dillali nan.
ABUBUWAN DA ZA KU GUDU DAGA WANNAN LABARI:
- one in the Shopping Avenue, which is located in the pre-security section of the airport open to the general public, and the other in Concourse B (non-Schengen), airside after security and passport control.
- The advantage for brands and operators is that they receive a fully-equipped retail space for six months to display their products to a diverse, international customer group.
- With the slogan “Be on top, rent a pop-up shop”, Fraport AG, the company that operates Frankfurt Airport, has developed a new store rental concept to attract popular brands.
