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Shin Tafiya da Yawon Bude Ido na iya sake tashi a Matsayin Manufofin Wayo?

Shin yawon bude ido na Hawaii yana dab da Takaitawa? Aljanna a cikin babbar matsala?
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Written by Frank Haus

Kasuwancin tafiye-tafiye da masana'antar yawon shakatawa suna fuskantar TOURISM MELTDOWN

Sakamakon otal-otal mai yaduwa na COVID-19 a yankuna masu dogaro da yawon bude ido kamar otal-otal da wuraren shakatawa na Hawai'i sun rufe, fasinjoji masu shigowa suna keɓewa, da'awar rashin aikin yi ya hauhawa, kuma ƙididdigar fasinjojin yau da kullun ya tashi daga 30,000 zuwa ɗari ɗari.

A cikin 'yan makonni, Hawai'i ya fita daga "yawan yawon bude ido" zuwa kusan babu yawon bude ido. Wannan canjin ne mai ban mamaki daga fewan watannin da suka gabata lokacin da wasu suka damu cewa akwai “yawan yawon buɗe ido.”

Kodayake zafin tattalin arzikin rugujewar yawon shakatawa yana da matukar wahala, rikicin COVID ya bamu dama yi tunani don yin tunani a kai abin da ya kamata Hawai'i ya kasance yayin da yake murmurewa. Wadanne baƙi muke rasawa yanzu? Wanene muke daraja? Whwadanda suke kirkira suna haifar takaici tsakanin kamaaina? Waɗanne rukunin yanar gizo ke cin gajiyar jinkiri daga murƙushe baƙi? A takaice, yaya yawon shakatawa na Hawai zai kasance idan ya murmure kuma ta yaya za mu iya yin aiki mafi kyau na sarrafa makoma a nan gaba? Dama ce wacce bamu taba samun irinta ba.

Kafin durkushewar yawon bude ido, da Hawai'i yawon shakatawa Hukumar (HTA) safiyo sun gano halayen mazauna game da yawon bude ido ya zama mara kyau yayin da yawan baƙi suka karu. Cunkoson ababen hawa, cunkoson jama'a, da lalata muhalli na daga cikin matsalolin da suka fi damun mazauna yankin. Baƙi ma na yin korafi game da cunkoson.

Yayin da wasu ke jayayya cewa mafita ita ce a “rufe” yawan baƙi zuwa Hawai'i, matsalar ta fi rikitarwa. Fasaha (wayoyin komai da ruwanka, kafofin sada zumunta, tsarin GPS) sun ba mutane damar nemo - da mamaye - shafuka da yawa waɗanda ba za su iya karɓar lambobin su ba. Matsalar ba ta da yawa ba don Hawai'i na da baƙi miliyan goma, amma muna da, alal misali, fewan ɗari ɗari suna taruwa a cikin shafin da zai iya ɗaukar 'yan kaɗan kawai. Ko kuma muna da motoci da yawa a kan hanyar layi biyu wanda ba a tsara shi ba don yawan zirga-zirga. Ma'anar ita ce ko da da ɗan ƙaramin adadin yawon buɗe ido, Hawai'i har yanzu yana buƙatar sarrafa yawon buɗe ido.

Ci gaban da aka samu a fannin fasaha ya ba da gudummawa ga abin da ake kira “wuce gona da iri”. Fasaha ta rage farashin sufuri wanda yasa tafiyar tafi sauki ga mutane da yawa. Yaduwar kafofin sada zumunta ya karfafawa mutane gwiwa don ziyartar wuraren da galibin matafiya ba su san su ba. Manhajojin sa-kai-da-tsara sun haifar da yaduwar haya na gajeren lokaci a cikin unguwannin zama. Tsarin GPS yana ba da sauƙi ga baƙi don barin hanyar da aka doke..

Fasahar sadarwa da sadarwa (ICT) kuma na iya samar da ingantattun mafita don taimakawa sarrafa makoma da rage cunkoso. Misali, a Amsterdam (Netherlands), "Ziyarci Amsterdam" yana amfani da bayanan da aka adana a guntun katin na Amsterdam City Card don nazarin halayyar yawon buɗe ido da kuma ƙirƙirar hanyoyin rage cunkoso. Amsterdam kuma yana amfani da aikace-aikacen don sanar da masu yawon buɗe ido lokacin da abin jan hankali ya cika da mutane kuma yana ba da shawarar wasu abubuwan jan hankali na yau. Travelungiyar Balaguro da Yawon Bude Ido ta Duniya (WTTC) yana ba da ƙarin misalan yadda wuraren zuwa ke amfani da fasaha don ingantaccen sarrafa yawon shakatawa.2 "Smart Cities" suna ta amfani da fasaha don magance cunkoso. Misali, London ta sanya harajin charge 11.50 "cajin cunkoso" don tuƙa mota zuwa tsakiyar Landan a lokacin cunkoso

Hawai'i yana bayan sauran wurare a aikace-aikacen fasahar sarrafa makoma.

Misali, Hanauma Bay Nature Adana akan O'ahu gabaɗaya ana ɗaukarsa azaman labarin nasara ne a cikin tafiyar makoma. Tsarin gudanarwar da aka sanya a cikin 1990, da kuma bita da aka biyo baya, ya rage yawan ziyarar zuwa adana daga mai girma na 7,500 kowace rana zuwa 3,000 na yau a kowace rana (har zuwa rufe COVID-19). Amma tsarin gudanarwa na yanzu don Hanauma yana zuwa da tsada mai yawa. Lokacin da wuraren cika motoci 300 suka cika (galibi da misalin karfe 7:30 na safe) masu gadi suna taruwa a gaban babbar hanyar shiga wurin ajiyar motoci don kau da motoci, masu baƙi da damuwa da mazauna yankin waɗanda suka yi tayin zuwa kiyaye yanayi sai dai a ƙi su shigarwa Ma'aikata ke kula da rumfunan tikiti. Ba a ba da izinin ajiyar kan layi da biya kafin lokaci ba. Wannan tsohuwar hanyar gudanarwar tana haifar da jinkiri da takaici, musamman tunda kasancewar matsayin baƙi dole ne a tabbatar da kowannensu (saboda an yarda da mazauna kyauta). Akwai lalle ne da yawa mafita na fasaha na karni na ashirin da daya wanda zai iya damar raba abinci don gudanar da baƙo m, aboki, kuma mai rahusa. Baƙi na yau da mazauna na iya jin daɗin jin daɗin amfani da wayar su ta zamani da wata manhaja - ko wata fasahar - don tsarawa da biyan kuɗin ziyarar su. Fasaha kuma na iya saukar da farashi mai sauƙi don sassauƙa buƙatu. Yayinda yawon bude ido ya karu a duniya (kafin COVID-19) karin gidajen adana kayan tarihi, abubuwan jan hankali, da kuma shafuka sun koma ga fasahar sarrafa kudaden shiga da kudade. Fasaha yanzu haka wani hadewa wani ɓangare na duniya yanayin yawon shakatawa

ICT ta canza tafiya. Fasaha ta baiwa baƙo ƙarfi, ta kawo zamanin matafiya-yi-da-kanka (DIY). Tunanin ƙirƙirar Airbnb ba tare da intanet ba. Tuni, masu samar da yawon bude ido na iya nazarin adadi mai yawa - “babban bayanai” - don nuna fifikon abubuwan da kwastomominsu ke so da kuma samar da ayyukan da suka dace da kowane mai amfani (“abokin cinikin mutum ɗaya”). Kamfanoni na jirgin sama da otal-otal suna nazarin bayanan abokan cinikin don canza farashin akai-akai - watau farashin tsayayye - don haɓaka fa'idodi. Daga cikin kungiyoyin talla / gudanarwa (DMOs), a'a DMO ɗaya yayi ƙari tare da fasaha don tallafawa kasuwancin yawon buɗe ido da matafiya fiye da Hukumar yawon buɗe ido ta Singapore da Transungiyar Canjin Fasaha.

Duk da yake masu yawon bude ido sun sami ci gaba sosai a aikace-aikacen fasaha, an yi amfani da fasaha sosai don magance kula da albarkatu da damuwar mazauna. Hakan ya fara canzawa.

A duk faɗin duniya, ƙungiyoyin yawon buɗe ido suna gina “hanyoyi masu wayo” ta amfani da fasaha don sarrafa albarkatu, haɓaka gasa na manufa, da inganta rayuwar mazauna. A cikin 2017, Hukumar Yawon shakatawa ta Duniya (UNWTO) ya shirya taronsa na farko na shekara-shekara na duniya kan wurare masu kyau. A taron duniya na biyu da aka gudanar a Oviedo (Spain) a cikin 2018, sama da wakilai 600 daga ko'ina cikin duniya sun halarci tarukan karawa juna sani kan yadda wuraren da za su yi amfani da fasaha don bunkasa dorewar kula da wuraren yawon bude ido.

Babu ma'anar ma'anar manufa mai kyau. Planungiyar Sadarwar Planaya tana bayyana shi “A matsayin wani sabon wurin yawon bude ido, wanda aka inganta shi a kan kayan fasaha na zamani, da tabbatar da ci gaba mai dorewa na yankin yawon bude ido, mai sauki ga kowa, hakan yana saukaka mu'amala da hadewa tsakanin baƙi da muhalli da kuma kara ingancin kwarewar su a wurin kamar yadda ya inganta yanayin rayuwa ga mazauna mazaunan. "

Spain, jagorar duniya a cikin ci gaban wurare masu ma'ana, ta ƙaddamar da talla da yawa kuma ta yaba da tsare-tsaren tafiya mai ma'ana da ƙaddamar da ci gaba wanda ya fara a cikin 2012 ta hanyar Tsarin Yawon Buɗe Ido na Nationalasa7 A cikin sukar kokarin Spain, Francesc González-sakewa yayi nazarin ayyukan 980 da aka fara ko dai a ƙarƙashin birni mai wayo ko shirin yawon shakatawa mai kaifin baki wanda aka aiwatar a wurare 25 na Sifen da biranen a shekarar 2017. Masu sukar sun gano cewa a yawancin biranen yawon bude ido, yawancin matakan da aka ɗauka don haɓaka dorewa ana nufin rage rarar ɓarna da farashin da ke haɗe taro yawon shakatawa. Marubucin ya gano cewa "wuraren yawon bude ido na Sifen da suka karbi kyawawan wuraren yawon bude ido suna shirin magance ayyukansu ga wasu abubuwa na dorewar birane, musamman ingancin muhalli da rayuwar mazauna, amma ba sa isa sosai…

Manufofi na ganin tsare-tsaren yawon bude ido masu kyau a matsayin wata dama ta inganta gasa maimakon wata cikakkiyar dabara don inganta dorewar birane. ” Marubucin ya kara da cewa fasahar "ya kamata ya kasance a cikin DNA na garuruwan da ke neman aiwatar da tsare-tsaren yawon bude ido mai kyau."

Fasaha na iya taimakawa wajen cimma buri, amma ba zai iya zama makasudin kanta ba. Kuma hanyoyin fasaha ba kyauta bane. Dole ne su nuna cewa sun fi arha fiye da sauran hanyoyin magance su kuma fa'idodin da suke samu sun ninka farashin amfani da su. Manufar ita ce ta karɓar hanyoyin haɓaka fasaha masu ma'ana. Wataƙila mafita mafi kyawu na iya bambanta daga inda aka dosa zuwa yanayin dangane da yanayin gida da kuma matsalar da ake fuskanta. Abin da ke da ma'ana ga Singapore na iya ba ma'ana ga Hawai'i.

Fasaha na iya taimakawa wajen aiwatar da kyakkyawar manufa, amma ba za ta iya gyara lalacewar da mummunar manufa ta haifar ba. Misali na mummunar manufa shine ƙarancin shigar da hawa Dutsen Tattalin Arzikin Shugaban Kasa. Jihar ta fara cajin $ 1 a kowane mai tafiya a Diamond Head a watan Mayu 2000 da $ 5 a kowace mota mai zaman kansa fara daga Janairu 2003.9 A halin yanzu, kudin shigar $ 5 daidai da mota mai zaman kansa ya shafi kusan dukkanin wuraren shakatawa na jihar da ke cajin kuɗin shiga; an yarda da mazauna kyauta sai dai a Tunawa da Shugaban Kasa na Shugaban Kasa. (Motocin kasuwanci sun biya ƙarin.)10 Ta hanyar kwatankwacin, Yankin Yankin Hanauma Bay na Yankin Honolulu ya cajin $ 7.50 ga kowane baƙo mai girma tare da karɓar shiga kyauta ga mazauna. Yawancin Parks na Kasa yanzu suna karɓar $ 15 ko fiye da kowane mutum.

Babban Birnin Tarayyar Turai na Smartungiyoyin Yawon Bude Ido ya ɗauki nauyin yin gasa kowace shekara tsakanin biranen EU “don wayar da kan jama'a game da ingantattun kayan yawon buɗe ido, matakan, da ayyukan da aka aiwatar a biranen a tsakanin sassa huɗu: dorewa, samun dama, samar da kayan lambu, da al'adun gargajiya da kere-kere." Na 2020 Gothenburg (Sweden) da Malaga (Spain) sune suka sami nasara. Göteborg ta yi fice wajen “bayar da kyautar ta zamani wanda ke taimakawa inganta kwarewa ga‘ yan kasa da masu yawon bude ido. Wannan ya hada da mafita ta yau da kullun game da zirga-zirga da zirga-zirga, bude bayanai, gami da matakan dorewa. Garin gefen ruwa yana aiki tare tare da masu ruwa da tsaki da dama da kuma masana'antun masana'antu don aiwatar da ingantacciyar hanyar ingantacciyar hanyar yawon bude ido.

Garin bakin ruwa na Malaga ya yi nasara ne saboda “yana da matukar karfi kan amfani da sabbin fasahohi don inganta kwarewar maziyarta da kuma bunkasa karfin kasuwancin gida. Har ila yau, birni jagora ne na shigar da jama'ar yankin da kuma yin aiki don shuka ƙwazo na yawon buɗe ido a matakin ilimi. ” Ana ba da ƙarin cikakkun bayanai game da waɗanda suka yi nasara ta hanyar haɗin yanar gizon da aka bayar a cikin bayanan bayanan. Ofididdigar kyawawan ayyuka a ƙarƙashin kowane ɗayan rukunoni huɗu a cikin gasa ta EU gaba ɗaya don 2019 da 2020 ana samun su a https://smarttourismcapital.eu/best-practices/

Kayan fasaha ya canza yadda mutane ke tafiya kuma wannan canjin zai iya hanzarta. Hawai'i yakamata ya inganta shirye-shirye kan mafi kyawun amfani da fasaha don gudanar da yawon buɗe ido da haɓaka kulawa da waɗannan tsibirai don amfanin mazauna da yawon buɗe ido. Zai dace sosai da aikin sabon shirin kirkirar Gwamna Ige, Hawai'i Economic & Community Navigator, wanda aka ɗora da “Canza yanayin Hawai'i zuwa ga daidaitaccen, haɓaka, tattalin arziƙin da zai daidaita mutane, wuri, da al'adu tare da muhalli, da ƙasa, da kuma teku. "

A cikin jinkirin dawo da jinkirin daga COVID-19, tabbas jihar za ta ga ƙasa da baƙi miliyan goma na 2019. Tare da ƙarancin baƙi, yana da mahimmanci mahimmanci a mai da hankali kan jawo hankalin kashe kuɗi mai yawa, ƙananan baƙi masu tasiri a cikin cakuda. Tsarin yawon bude ido mai ma'ana na Hawai'i na iya kasancewa ta amfani da aikace-aikacen fasaha kamar hakar bayanai da bincike don gano ainihin wadanda baƙi ne kuma daidaita saƙonnin tallanmu daidai da haka.

Har ila yau, fasaha za ta kasance mai mahimmanci a cikin duniyar Post COVID don gudanar da binciken lafiyar fasinjoji masu zuwa. Hawai'i na bukatar tabbatarwa matafiya cewa babu matsala don ziyarta - kuma yakamata mu tabbatarwa mazauna cewa masu zuwa ba wata barazanar lafiya bane. Saboda kusan duk masu zuwa Hawai'i ta iska ne, ingantaccen fasaha na duba lafiya na iya samarwa da jihar gwanaye wajen dawo da yawon bude ido. Wurare kamar Orlando da Las Vegas tare da ziyarar gani-da-kai zai zama da wahala sosai a iya samun iko iri ɗaya kamar jihar tsibiri kamar Hawai'i.

Fasaha na iya tallafawa sarrafa makoma ta hanyar amfani da bin diddigin wurin bayan dawowa tare da jimillar, bayanan da ba a san su ba ta wayoyin zamani na baƙi don tsara hanyoyin magance cunkoson ababen hawa da cunkoson jama'a a manyan wuraren shakatawa. Gwamnatin Amurka tana tattaunawa da kamfanonin fasahar Amurka irin su Facebook da Google don samar da irin wannan fasahar don fahimtar yaduwar kwayar cutar corona.14 Wasu ƙasashe tuni suna amfani da bin diddigin wuri don yaƙar cutar. Nazarin na Jami'ar Maryland yana amfani da bayanan wurin wayar da ba a sani ba wanda aka sabunta kowace rana don bin diddigin ko mutane suna bin umarnin gida-gida.15

Tabbas, lokaci ya yi da za a yi amfani da tsarin biyan dijital don tara kudaden shiga don daukar nauyin kula da wuraren shakatawa, hanyoyin yawo, rairayin bakin teku, da kayan aikin jama'a. Fasaha ba sabon abu bane, saboda haka zamu iya duban kyawawan halaye da ake amfani dasu a wurare da yawa a duniya don ra'ayoyi.

Gicaddamar da Tsarin Manhajan Yawon Bude Ido na Hawai'i (2020-2025) wanda aka ɗauka kwanan nan ya ba da damar kusanci da tsarin haɗin kai. A matsayin wani ɓangare na tsarin, shirin ya yi kira ga HTA don “kimantawa, da amfani da lokacin da ya yiwu, fasahohi masu tasowa.”16 Babu wani lokaci mafi kyau fiye da yanzu, yayin da muke shirin murmurewa don matsawa zuwa ƙirar fasaha mai “ƙirar yawon buɗe ido”. Bai kamata mu saba da tsofaffin samfuran ingantawa ba tare da nuna bambanci ba: sanya “gindi a kujeru da kuma kan gado.” Muna buƙatar sarrafa yawon buɗe ido komai yawan adadin masu shigowa. Rushewar masana'antar baƙo ta hanyar COVID-19 ta ba mu damar yin sabon farawa (da wayo).

Labarin da Frank Haas da James Mak suka bayar

Frank Hass na daga cikin sababbi #tasuwa tattaunawa ( www.rebuilding.zayar ), haɗin gwiwa tare da Coungiyar ofungiyar ofasashe ta alungiyar Touran yawon shakatawa, da Hukumar yawon shakatawa ta Afirka da Cibiyar Rikici da Gudanar da Yawon Buɗe Ido ta Duniya (GTRCM)

Shafin Farko

Game da marubucin

Frank Haus

Frank Haas shine Shugaban Kamfanin Gudanar da Talla, Inc., wani kamfani mai ba da shawara na musamman kan ayyukan baƙunci da yawon buɗe ido don abokan ciniki a Amurka da na Duniya. Shi ne tsohon shugaban kasa na Marketingungiyar Kasuwancin Amurka kuma ya kasance mai zartarwa a Hawaii Tourism Authority, Ogilvy & Mather Advertising (ƙwararre a cikin asusun baƙunci), da kuma Babban Ilimi (Jami'ar Hawaii School of Travel Industry Management da Kapiolani Community College) .

Bayar da haske game da “wayo” da ɗorewar yawon buɗe ido.

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