Tropical Smoothie Cafe ya sanar da nadin Max Wetzel a matsayin sabon Shugaba, wanda ya maye gurbin Charles Watson, wanda ya jagoranci kamfanin fiye da shekaru 16. Wetzel tsohon sojan masana'antar gidan abinci ne wanda aka sani don haɓaka haɓakawa da haɓakawa. A baya can, ya yi aiki a matsayin Shugaba na CKE Restaurants Holdings da COO na Papa John's.
An fara shi a Destin, Florida, a cikin 1997, yanzu kamfanin ya ƙunshi kusan wurare 1,500 a cikin jihohi 44 kuma ya buɗe sabbin wuraren shakatawa sama da 300 a cikin 2023 kaɗai. Ci gaba da himma ga mai da hankali kan ingantaccen kayan santsi da zaɓuɓɓukan abinci masu lafiya, Tropical Smoothie Cafe ya zama #1 a cikin Smoothie/Juice Category ta ɗan kasuwa Franchise 500 na tsawon shekaru huɗu madaidaiciya.
Hukumar kuma tana maraba da Roland C. Smith, babban jami'in gidan abinci tare da gogewa sama da shekaru 25. Hukumar da Wetzel za su ci gaba da ginawa a kan ƙwaƙƙwaran alamar yayin da suke tuƙi na abokin ciniki ta hanyar sabbin samfura da al'adun mutane-na farko.
Blackstone ya sami Tropical Smoothie Cafe ba da dadewa ba. Wannan ƙarin albarkatun yana taimaka wa kamfani don haɓaka saurin haɓakarsa da haɓaka abubuwan menu.