Hanyoyin tafiye-tafiyen miliyoyin shekaru na Kenya sun bayyana

Kasuwar tafiye-tafiyen cikin gida ta Kenya tana ci gaba da yin alama, tana ba da gudummawar kashi 59% na kashe kuɗi a cikin gida bisa ga rahoton Jumia Travel Kenya Hospitality Report 2017. Kaso mai girma da ke tattare da matafiya cikin gida shine shekaru dubu. A cikin rahotonta "Yadda Millenniyoyin Kenya ke Balaguro", Saffir - kamfani mai tallata tafiye-tafiye - yana nufin wannan rukunin a matsayin masu amfani da yanar gizo waɗanda ba su da ra'ayin mazan jiya, masu ilimi, ƙwararrun fasaha da dogaro sosai kan wayar hannu.

Bukatun dubunnan shekaru na tafiye-tafiye na kwarewa ya wuce na takwarorinsu na Gen X, wadanda galibi ke da sha'awar samun nutsuwa da yanayin tafiye-tafiye na al'ada. Don haka, shekarun millennials suna tasiri sosai a kasuwannin tafiye-tafiye, tun da tafiya ba abin jin daɗi ba ne amma larura ce a gare su. Nan da 2025, Saffir ya kiyasta cewa shekaru dubun-shekara za su kasance kusan kashi 60% na ma'aikata a duniya, saboda haka, zama manyan masu tukin jirgin na gaba na masana'antar balaguro.
Yawancin Millennials na Kenya matafiya ne ba tare da bata lokaci ba, wanda kashi 29.6% na masu amsa rahoton ke wakilta; sai 24.7% wadanda ke neman kasada. Dukkan abubuwan biyu sune manyan masu tasiri ga dabarun tallan masu samar da sabis, a yunƙurin jawo yawancin matafiya masu yuwuwa.

Misali, idan aka yi la’akari da yanayinsu na kwatsam, millennials kan yi tafiya akai-akai amma suna kashe ƙasa akan kasafin kuɗi. Don saduwa da su a daidai lokacin da suke bukata, muna ganin karuwar tallace-tallace na tallace-tallace daga wakilan balaguro, kamfanonin jiragen sama, da otel-otal kamar gasar Easter mai gudana ta PrideInn Hotels, biyo bayan amincewa da PrideInn Paradise Beach Hotel a matsayin Mafi Kyau a Kenya 2017; a Kenya Travel Awards da aka gudanar a farkon wannan watan. Ƙirƙirar irin waɗannan gasa ta kan layi ba wai kawai tana jan hankalin masu shekaru dubun da suka fi yawa akan shafukan sada zumunta ba, har ma yana aiki azaman dabarar tallata talla ta hanyar ƙirƙirar buzz ɗin kan layi da kuma ba da tabbacin ƙarin fa'idodi masu kyau da kuma masu neman gaba.

Kamar yadda mutum zai yi tsammani, rahoton Saffir ya kuma lura cewa 51.6% na miliyoyin shekaru suna tafiya cikin rukuni, wanda yawancin (66.7%) sun fi son rukuni na mutane 4-10. Wannan yanayin ya samo asali ne akan yanayin zamantakewa na shekarun millennials waɗanda ke jin daɗin ayyukan ban sha'awa na rukuni idan aka kwatanta da kwanciyar hankali na otal.

Halin matafiya na Kenya yana canzawa, kuma shekarun millennials musamman, suna da abubuwan da ke haifar da su na musamman da ke haifar da tafiya. Shafukan yanar gizo da bincike na kafofin watsa labarun, da kuma sake dubawa kan layi sune manyan tasirin da ba za a iya yin watsi da su ba. Kashi na uku na shekarun millenni na Kenya suna yin tafiye-tafiyen su akan layi ma'ana yawancin har yanzu basa layi. A saboda haka ne Cyrus Onyiego, manajan kasar Jumia Travel Kenya ya lura cewa hukumar tafiye-tafiye ta yanar gizo na da niyyar fitar da karin hukumomin layi a wannan shekara, don isa da "mayar da matafiya da yawa har yanzu suna taka-tsan-tsan ko kuma basa yin magana da intanet na abubuwa".

Waɗannan suna cikin wasu halaye kamar hanyoyin biyan kuɗi da aka fi so (48.8% - wayar hannu), tsawon zama (75.2% - 1 zuwa dare 3), nazarin kashe kuɗi (35.4% - masauki), da masaukin da aka fi so (26.4% - Bed and Breakfast) . Wani muhimmin abin lura shi ne cewa Millennials na Kenya galibi suna sha'awar ƙimar kyakkyawar sabis ɗin da aka bayar (67.1%), sannan kuma farashi mai kyau a nesa na biyu tare da 23.7%, a cewar rahoton na Saffir.