A cikin gagarumar nasara ta doka, Marriott International ta samu nasarar kammala wata kara a wata kotun tarayya ta Amurka da ke Virginia kan masu laifin da suka kai dubun-dubatar layukan boko haram da zamba ga masu saye, suna yin amfani da sunan Marriott da sunayen manyan kayayyaki.
The World Tourism Network, ƙungiyar da ke tallafawa Ƙananan Kamfanonin tafiye-tafiye na kanana da matsakaita, ta yaba da matakin Marriott na hidima ga masana'antar balaguro da yawon buɗe ido baki ɗaya.
Da farko Marriott ya shigar da karar a matsayin karar “John Doe” a watan Mayu 2021 kan mugayen ’yan wasan kwaikwayo da ba a san su ba da ke amfani da alamun Marriott don cin gajiyar kasuwancinsu da kuma keta dokokin jiha da tarayya.
Ƙungiyoyin da ke bayan waɗannan robocalls na haram sun rinjayi masu siye don siyan tallace-tallace na hutu da lokutan lokaci, suna da'awar su wakilai ko ma'aikatan, ko kuma suna da alaƙa da, Marriott. Adadin robocacks ba bisa ka'ida ba da ke da'awar cewa ya fito daga Marriott ya hauhawa sosai a cikin 2020, yana haura miliyan bakwai a kowane wata, tare da wasu masu siye sau da yawa suna fuskantar cin zarafi na maimaita kiran robocall, yana takaici ga masu siye da kamfanin.
A cikin goyon bayan mabukaci da kuma kokarin kare alama, Marriott ya riƙe ƙwararrun fasaha YouMail da kuma Masana'antu Traceback Group, wanda ya bi diddigin robocalls ta amfani da alamomin Marriott, ta haka ya ba kamfanin damar gano abubuwan da suka samo asali na robocalls. Bayan bayar da sammaci da yawa, Marriott ta gyara karar ta a shekarar 2022 don kara masu sunayen mutane goma na cikin gida da na waje. A cikin shekaru biyu da suka gabata, Marriott ya sami hukunci, umarni na yarda, ko sasantawa a kan duka shida na waɗanda ake tuhuma da ke Amurka kuma ya ci gaba da bibiyar da'awar a kan wasu mutane biyu na waje.
A ranar 23 ga Satumba, 2024, Marriott ya sami hukunci a kan wasu da ake tuhuma na waje guda biyu - Cancun Ink Corp. SA de CV, mai siyar da telemarket na Mexico, da Deep Blue Desarrollos S. de RL de CV, wurin shakatawa na lokaci na Mexico wanda a baya ya gudanar da kasuwanci a matsayin Lambunan Vallarta. kuma yanzu an sake masa suna zuwa Lambunan Kovay. Kotun Gundumar Amurka ta Gundumar Gabashin Virginia ta ba da diyya ta doka kuma ta ba da wani babban umarni a kan waɗannan waɗanda ake tuhuma da waɗanda ke “cikin kide kide ko shiga” tare da su.
Kotun ta gano cewa wadannan wadanda ake tuhumar sun hada hannu da Marriott dala miliyan 8 a matsayin diyya saboda yin amfani da alamun kasuwancinta bisa kuskure a cikin sama da roboca miliyan 66 tsakanin 2018 da 2022.
Rena Hozore Reiss, Mataimakin Shugaban Kasa da Babban Shawara ga Marriott International ya ce "Yayin da muke bin wannan karar don kare alamun kasuwancinmu, babban burinmu a cikin kwat din shine don kare abokan ciniki daga haramtacciyar doka, cin zarafi da yaudara." "Mun gamsu da sakamakon shari'ar."
"A cikin aiki tare da Marriott, mun sami damar taimakawa wajen gano wasu ƙungiyoyin da suka samo asali na robocall na yaudara da kuma ba da shaida na sikelin da tasirin waɗannan kamfen na robocall," in ji Alex Quilici, Shugaba, YouMail. "Mun yi farin ciki da cewa haɗin gwiwarmu ya taimaka wajen magance matsala mai ban takaici ga Marriott, abokan cinikinta, da duk wanda ya sami waɗannan kiran."