Mafi kyawun kwanaki don masana'antar yawon shakatawa a Tanzania suna cikin kashewa godiya ga UNWTO Kwalejin don ba da ma'aikatan yawon shakatawa tare da ƙwarewar tallan dijital. Wanda aka yi wa lakabi da "Tsarin horon kan yanar gizo kan digitization na yawon shakatawa," shi ne tunanin wasu manyan hukumomin Majalisar Dinkin Duniya guda 2, wato Shirin Raya Kasa na Majalisar Dinkin Duniya (UNDP) da Hukumar Kula da Kayayyakin Yawo ta Duniya ta Majalisar Dinkin Duniya (UNWTO) Kwalejin karkashin inuwar kungiyar masu gudanar da yawon bude ido ta Tanzaniya (TATO).
Na farko UNWTO Kwalejin horar da yawon shakatawa na dijital iri iri don masu gudanar da yawon shakatawa na Tanzaniya sun rufe tallace-tallace, abubuwan kan layi, kasuwancin e-commerce, inganta tallace-tallace, nazarin yanar gizo, bayanan kasuwanci, da gudanar da dangantakar abokan ciniki.
Bisa la'akari da karuwar mahimmancin yawon shakatawa a cikin tattalin arzikin Tanzaniya da kuma buƙatar haɓaka ƙwarewar dijital a cikin sashin, UNDP Tanzaniya ta buƙaci. UNWTOTaimakon fasaha wajen aiwatar da mahimman ayyukan da suka danganci gina ƙarfin dijital na masu ruwa da tsaki don tada hankali da hanzarta dawo da yawon buɗe ido.
A shekarar 2019, bangaren yawon bude ido shi ne na biyu mafi girman bangaren tattalin arziki wanda ya ba da gudummawar kashi 17% ga GDP na kasa, kuma an kiyasta shi ne tushen samar da ayyukan yi na 3, musamman ga mata, wanda ke da kashi 72% na dukkan ma'aikata a masana'antar yawon shakatawa.
A cikin annobar COVID-19, Bankin Duniya ya kiyasta cewa ci gaban GDP na Tanzaniya ya ragu zuwa kashi 2% a shekarar 2020. Kasuwancin yawon bude ido ya ragu kuma kashi 72% na kudaden shiga na yawon bude ido a shekarar 2020 (daga matakan 2019) sun rufe kasuwancin tare da haifar da kora.
Tattalin arzikin Zanzibar ya ma fi yin tasiri sosai tare da raguwar ci gaban GDP zuwa kashi 1.3%, sakamakon durkushewar masana'antar yawon shakatawa.
Yayin da masana'antar yawon shakatawa ta Zanzibar ta fara komawa sannu a hankali a cikin kwata na ƙarshe na 2020 tare da shigowar masu yawon buɗe ido a cikin Disamba 2020 ya kai kusan kashi 80% na waɗanda ke cikin 2019, rasit daga yawon shakatawa sun faɗi da kashi 38% na shekara.
La'akari da tasirin COVID-19 na iya haifar da masana'antar yawon shakatawa na Tanzaniya, UNWTO ta bayyana aniyar ta na taimaka wa kasar da shirye-shirye na karfafa gwiwa a batutuwa daban-daban da suka shafi tallan dijital da sadarwa a cikin yawon bude ido na kasa da kasa.
"Ci gaban masana'antar yawon shakatawa wani zaɓi ne mai ɗorewa mai ɗorewa na ci gaban tattalin arziki ga Tanzaniya tare da babban damar samar da ayyukan yi da haɓaka aikin yi. Don haka, ƙasar tana buƙatar ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwarar ƙwarar ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwarar ƙwarar ƙwararrun ƙwarar ƙwarar ƙwarar ƙwarar ƙwarar ƙwarar ƙwarar ƙwarar ƙwarar kuma wacce ke da ƙwarin guiwa don yin hakan UNWTO Kwalejin tana nan don taimaka wa ƙasar da shirye-shiryen haɓaka iya aiki,” in ji Dokta Jasmina Locke a madadin hukumar UNWTO Kwalejin.
Mataimakin Shirin Ilimi na Zartarwa a UNWTO Kwalejin, Tijana Brkic, ta ce manufar da ke tattare da shirin ita ce sauƙaƙe tafiye-tafiye da ayyukan yawon buɗe ido ta hanyar yin amfani da sabbin hanyoyin tallan dijital da sauran hanyoyin magance su.
"Har ila yau, za ta goyi bayan fakitin darajar kuɗi da samfuran yawon shakatawa masu gasa a matsayin hanyar gina koma baya cikin sauri da ƙarfi," in ji Brkic a cikin wata hira ta musamman.
Hakanan mahimmanci, tsarin yana da niyyar dawo da kwarin gwiwa a kasuwannin tushen ciki har da sauran matafiya dangane da dalilin tafiya, kamar ko dai don kasuwanci, aikin sa kai, karatu, amp, da bincike.
"A ƙarshe, aikin yana son dawo da fata a cikin tattalin arzikin gida musamman waɗanda suka rasa ayyukansu saboda cutar ta COVID-19," in ji ta.
Ya tafi ba tare da faɗi cewa kasuwancin dijital da yawa na masana'antu daban-daban suna amfani da tallan dijital ba kuma ya tabbatar da ƙimar sa wajen isar da ƙarin jagora zuwa gare su. Kuma ba shakka, ƙarin jagoranci yana nufin ƙarin kasuwanci, kuma ƙarin kasuwanci yana nufin ƙarin riba.
Masana'antar tafiye-tafiye a Tanzaniya ba ta bambanta ba kuma ya kamata su rungumi duniyar dijital da kyau don haɓaka wayar da kan samfuran su kuma su sami damar isa ga abokan ciniki masu yuwuwa gwargwadon iyawa.
A cikin jawabinsa na musamman a lokacin da ake fara shirin horar da majagaba na masu gudanar da yawon bude ido, shugaban kungiyar ta TATO, Mista Sirili Akko, ya ce hakika duniyar dijital ta jujjuya teburin kuma ta sanya komai cikin sauki ta yadda mutum zai iya daidaita abubuwa da kawai. dannawa kadan.
"A cikin zuwan zamanin dijital na yau, mahimmancin tallan dijital ga 'yan kasuwa ya girma kuma masana'antar tafiye-tafiye ba za su iya barin wannan damar ta kuɓuce ba," in ji Mista Akko a cikin tafi daga ƙasa.
Ta hanyar shiga yanar gizo, hukumomin kasuwanci na balaguro yanzu suna iya aiwatar da ayyuka daban-daban don sanar da su, isa ga mutane da yawa a duk faɗin duniya, da gaya musu tayin keɓancewa da tallan tallace-tallace wanda zai sa kowane mai kallo ya so ya fita ya fara tsarawa. a getaway.
"Gaskiya, tasirin tallace-tallace na dijital ya wuce iyakoki wanda ke ba da damar tafiye-tafiye don jawo hankalin mutane daga ko'ina cikin duniya zuwa wurare daban-daban da za su iya ziyarta," Mr. Akko ya bayyana, ya kara da cewa, "TATO yana godiya ga hukumomin 2 na Majalisar Dinkin Duniya. UNDP da UNWTO Kwalejin don horarwa mai ban mamaki ga masu gudanar da yawon shakatawa na Tanzaniya."
Wakiliyar UNDP ta kasar, Ms Christine Musisi ta ce: “Kamar yadda babban sakataren MDD Antonio Gutteres ya ce, duniya za ta iya kuma dole ne ta yi amfani da karfin yawon bude ido yayin da muke kokarin aiwatar da ajandar ci gaba mai dorewa ta shekarar 2030. UNDP ta sake nanata goyon bayanta kan harkokin yawon bude ido da ke tabbatar da bunkasa yawon shakatawa na dijital ta hanyar ba da ilimi ga masu ruwa da tsaki na yawon bude ido don hanzarta farfado da yawon bude ido."
Yawon bude ido wani muhimmin mataki ne na bunkasar tattalin arziki da ci gaba, tare da yin tasiri sosai wajen samar da ayyukan yi, zuba jari, raya ababen more rayuwa, da inganta hada-hadar jama'a.
Yawon shakatawa na bai wa Tanzaniya damar dogon lokaci don samar da ayyuka masu kyau, samar da kudaden shiga na waje, samar da kudaden shiga don tallafawa adanawa da kiyaye abubuwan tarihi da al'adu, da fadada tushen haraji don ba da gudummawar kashe kudade na raya kasa da kokarin rage talauci.
