Bari mu sami abu ɗaya a sarari: New Orleans ba ta ƙarƙashin ruwa. Hakika, duk ruwan ya ƙare a watan Satumba na shekara ta 2005. Abin mamaki, sa’ad da nake magana da mutane a faɗin ƙasar, har yau an tambaye ni, “Ko akwai sauran ruwa a tituna?” Kuma duk lokacin da hawan jini ya tashi.
Bai kamata ya ba ni mamaki ba, idan aka yi la'akari da hotunan da kafofin watsa labaru ke ci gaba da yaduwa a cikin gidajen talabijin, Intanet da kuma wuraren bugawa. Duk mun gan su: ruwa yana cinye gida a Lakeview, rufin motoci da kyar ke fitowa daga ƙarƙashin ruwa mai duhu a cikin Ƙananan 9th Ward. Amma bayan shekaru biyu da rabi, kuma New Orleans tana cikin wuri mafi kyau, duk da abin da kafofin watsa labarai na gida ke nuna muku.
Saboda kafofin watsa labarai, mutane sun yi imanin cewa muna da abubuwan more rayuwa, otal-otal ba a buɗe, gidajen abinci ba sa aiki kuma babu ma'aikatan masana'antar sabis. Har ma an yi watsi da mu a lokacin da lokacin gudanar da muhawarar shugaban kasa ya yi. Wane wuri mafi kyau fiye da New Orleans don tattara duk waɗannan 'yan takarar da yin magana game da ci gaba zuwa mafi kyawun gobe?
A matsayin na gida zuwa kashi, Ina da godiya ta musamman ga abokin ciniki ɗaya musamman. Ofishin Babban Taron Babban Birnin New Orleans da Ofishin Baƙi (NOMCVB) shine muryar babban injin tattalin arzikin birni: yawon shakatawa. Amma ta yaya kuke shawo kan mutane cewa New Orleans tana buɗe don kasuwanci yayin da ko a yau suna ganin hotunan dangin da ke makale a saman rufin? Ta yaya za ku gaya musu cewa abincin ya fi daɗi fiye da da yayin da CNN ke haskawa a cikin unguwannin da ambaliyar ruwa ta mamaye? Da kyau, kuna yaƙi da hotuna na ainihin New Orleans.
Don cim ma wannan, NOMCVB ta yanke shawarar fita waje da iyakokinta na yau da kullun na yin niyya ga taron / mai tsara taro da masana'antar kasuwanci ta balaguro kuma zuwa kai tsaye ga mabukaci. Yawancin yunƙurin sa sun ta'allaka ne a kan dabarun mu'amala da na al'ada don haɓaka yaƙin neman zaɓe na New Orleans na Har abada. Bayyanar kan layi ya haɗa da matsayi na masthead akan shafin farko na NYTimes.com, WallStreetJournal.com, wuraren balaguro kamar LonelyPlanet.com, Kayak.com da Gridskipper.com, da kaddarorin kan layi na Tashar Tafiya, Gawker.com, Yahoo da MSN.
Ya zuwa yanzu, yaƙin neman zaɓe ya haifar da ra'ayi miliyan 113.9, tare da ƙaƙƙarfan zirga-zirga zuwa rukunin yanar gizon NOMCVB, www.24nola.com. Ta hanyar bincikenmu da tsare-tsarenmu, NOMCVB ita ce farkon irinsa don ƙaddamar da yaƙin neman zaɓe wanda ya haɗa da hotunan jita-jita na New Orleans (ciki har da soyayyen harsashi mai laushi da jatan lande) akan teburan kujerun kujera 4,300 a cikin jiragen sama na cikin gida 35, yana haifar da ra'ayi miliyan 6.16. . Ta hanyar ba da gudummawar fiye da dala miliyan 3 a cikin sararin sanarwa daga CBS Outdoor, NOMCVB ta ci gaba da haɓaka hoton birni ta hanyar hoto mai sauƙi amma mai ban sha'awa (kuma daidai) da kwafi. Yaƙin neman zaɓe na raka'a 44 a cikin manyan kasuwanni 18 a faɗin ƙasar ya haifar da hasashe kimanin miliyan 1.8 a kowace rana. Shekara guda bayan haka, ana ci gaba da gudanar da kamfen a wasu kasuwanni. NOMCVB kuma ya kawo motar titin na gaske (wato trolly, ga waɗanda ba ku yi wani lokaci ba a New Orleans) zuwa dandalin Times Square wanda dubban ɗaruruwan suka gani kuma ya zana aƙalla masu amfani da 1,000 a ciki don hotuna, bayanin baƙo da kyauta na balaguro. .
Sakamakon? Daren ɗakin otal ya karu da kashi 64 daga farkon watanni 12 bayan guguwar zuwa watanni 12 masu zuwa, wanda ya zo daidai da ƙaddamar da ƙoƙarin tallace-tallace don haɓaka ainihin matsayin New Orleans. Mun kuma ga kimanin masu ziyara miliyan 6.5 zuwa miliyan 7 a cikin 2007, sun ninka adadin daga 2006 kuma mun rufe kan miliyan 8.5 zuwa miliyan 9 da NOMCVB ke ɗauka a matsayin shekara mai kyau.
Wata dabarar da muke amfani da ita ita ce hasken da birnin yake ciki yayin da muke birgima a cikin 2008. Idan kun shagaltu da yajin aikin marubuta, mun kasance muna gudanar da al'amura kamar Gasar Sugar Bowl da BCS National Championship-cikakkar damammaki. domin kafafen yada labarai su gane wa idonsa yadda birnin ya kai. Sai kuma wasan NBA All-Star Game, wanda ya gudana a karshen makon da ya gabata.
Mun kawai nade wani Mardi Gras, wanda ya ba da nasa kalubale kamar yadda ya kasance tun da farko fiye da na al'ada kuma a karshen mako guda kamar Super Bowl (oh yeah, Eli Manning-yana daga New Orleans). Jami'an birni da masu yawon bude ido sun damu cewa irin wannan ranar da wuri za ta iyakance halartar taron saboda sanyi sosai kuma ba za ta zo daidai da taron hutun bazara na kwaleji ba. Rahotannin farko sun nuna cewa an yi nasara. Matsakaicin kashi 92 cikin ɗari na zama otal da taron jama'a lafiya sun taimaka wa wannan Mardi Gras saman 2007 kuma ya sanya taron kusa da matakan pre-Katrina.
Da fatan, wata rana nan ba da jimawa ba, kafofin watsa labaru za su gane duk kyawawan abubuwan da ke faruwa a nan kuma, mafi mahimmanci, cewa za su iya zama babban bangare a sake gina New Orleans. Wato, idan kawai za su sabunta kasidarsu ta hotunan Crescent City.
mediaweek.com
