He also recommended that more Caribbean destinations utilize the Tourism Linkages Network model, which Jamaica has successfully developed to enhance the synergies between tourism and other sectors, such as manufacturing, agriculture and entertainment.
“Our Tourism Linkages Network has yielded great success and serves as a prime example of what can be achieved if a robust framework is put in place to strengthen linkages between tourism and other key sectors. The end result will be the development of a more inclusive tourism sector across the region; greater economic growth and job creation; as well as the retention of more of our tourism earnings,” said the Minister.
He also recommended that the region consider a multi-destination marketing approach to aid in the Caribbean’s recovery from the pandemic. Noting that implementing strong multi-destination marketing frameworks “will help to drive the supply side of the equation and create even greater opportunities for companies within the region to meet the significant demands of tourism on a regional scale.”
The Caribbean Infrastructure Forum (CARIF 2021), now in its fifth year, is being hosted virtually from March 24-26. The event will convene the region’s public sector, utilities, financiers, project sponsors and investors to map out the region’s infrastructure needs, foster new relationships, and introduce Caribbean projects to international sources of expertise and financing.
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