Ministan yawon shakatawa na Jamaica ya ba da sakon ranar yawon bude ido ta duniya

A cikin rashin tabbas da ke nuna halin yanzu bayan COVID-19, an gabatar da wata dama da ba a taɓa samun irinta ba a gare mu don sake tunani dabarun gina juriyar masana'antar yawon shakatawa ta Jamaica.

The Jamaica Ma'aikatar Yawon shakatawa a ko da yaushe yana ba da shawara ga fannin da ke da ɗorewa ta fuskar tattalin arziki, haɗaɗɗiyar jama'a da kuma kare muhalli; duk da haka, rikicin COVID-19 ya kara himma wajen sake tunani game da yawon bude ido don kara yawan gudummawar da yake bayarwa wajen kyautata zamantakewa da tattalin arzikin kasa da ‘yan kasa.

Don haka na yi matukar farin cikin shiga Hukumar Yawon Bude Bullowa ta Majalisar Dinkin Duniya.UNWTO) da sauran al'ummar duniya wajen gudanar da bikin mahimmancin ranar yawon bude ido ta duniya, wadda ake gudanarwa a ranar 27 ga watan Satumba mai taken: "Sake Tunanin Yawon shakatawa".

Bisa ga UNWTO:

"Wannan yana nufin sanya mutane da duniya gaba daya da kuma kawo kowa daga gwamnatoci da kasuwanci zuwa al'ummomin gida tare da hangen nesa daya don samun ci gaba mai dorewa, mai hadewa da juriya."

Taken bikin ranar yawon bude ido ta duniya na bana zai kuma jagoranci ayyukan kasar Jamaica na makon wayar da kan yawon bude ido (TAW), wanda zai gudana daga ranar 25 ga watan Satumba zuwa ranar 1 ga Oktoba, yayin da muke ci gaba da wayar da kan jama'a kan muhimmancin yawon shakatawa da kimarsa a zamantakewa, al'adu, siyasa da tattalin arziki.

Wadannan sun hada da:

- Tallace-tallacen yau da kullun da ke ba da haske game da manufofin Ma'aikatar Yawon shakatawa da ƙungiyoyin jama'arta waɗanda ke haɓaka sabbin abubuwa a cikin yawon shakatawa

– A Thanksgiving Church Service

- Jerin Lakcaka na Edmund Bartlett

– A Salon Jamaica Runway Show

– Taron Yawon shakatawa na Hanyoyi

– Dandalin Matasa

– Dandalin Ilimi na Musamman

– Ƙaddamar da Ƙaddamar da Ƙaddamarwar Yawon shakatawa a hukumance

- Maganar Haɗin kai a makarantu a duk faɗin Jamaica

- Ayyukan Haɗin gwiwar Masu ruwa da tsaki na yawon shakatawa

- Gasar Poster ta Matasa, a tsakanin sauran ayyuka masu jan hankali

Tare da ƙwararrun abokan aikinmu na yawon buɗe ido, muna tsara hanya mai inganci zuwa ga mai dorewa dawo da wanda ke ba da damar masana'antar yawon shakatawa ta sake farfado da babbar hanya. Wannan yana da mahimmanci saboda masana'antar yawon shakatawa ta Jamaica babbar hanyar samun kuɗi, aiki da wadata ga ƙasar.

Masana'antar tana samar da aikin yi kai tsaye ga jama'ar Jamaica 175,000 da kuma yin aiki kai tsaye ga jama'ar Jamaica sama da 354,000, gami da ma'aikatan otal, manoma, masu sayar da sana'a, masu nishadantarwa da masu gudanar da sufuri. Har ila yau, ita ce mai ba da gudummawa mafi girma ga GDP, babban tushen kudaden shiga daga ketare kuma daya daga cikin manyan hanyoyin fitar da kayayyaki zuwa kasashen waje. Gabaɗaya, fannin yawon buɗe ido ya karu da kashi 36 cikin ɗari cikin shekaru 30 da suka gabata sabanin ci gaban tattalin arzikin da ya kai kashi 10%.

Sake tunani game da yawon shakatawa na Jamaica yana ƙarƙashin jagorancin dabarun mu na Blue Ocean, wanda ke taka muhimmiyar rawa wajen farfado da masana'antar yawon shakatawa na Jamaica. Yana kira ga ƙirƙirar samfuran kasuwanci waɗanda suka tashi daga na gargajiya bisa gasa da daidaitawa. Amfani da mahimman wuraren wannan tsarin, mun karkata dabarun dabarun mu zuwa ɗayan ingantattun ƙirƙira ta hanyar bambance-bambancen samfura da rarrabuwa. 

Muna buɗe sabbin kasuwanni tare da samar da sabbin buƙatu a cikin kasuwannin da ba a gamu da su ba a maimakon bin hanyar da aka taka da kuma yin gasa a cikin kasuwanni masu cike da ƙima.

Menene wannan ke nufi a kasa? Muna amfani da al'adunmu da al'adunmu don ba da ingantacciyar labarin Jamaica; ƙirƙirar abubuwan da za su fitar da baƙi daga otal ɗin da kuma cikin al'ummominmu; horarwa da haɓaka ƙarfin mutanenmu don mayar da martani ga masana'antar da ke tasowa koyaushe; sabunta mayar da hankali kan tabbatar da manufa; da kuma bayar da tallafin fasaha da na kuɗi don Ƙananan Kasuwancin Yawon shakatawa (SMTEs), waɗanda ke ba da gudummawa mai mahimmanci ga sahihanci da cikakkiyar ƙwarewar baƙo.

Yayin da muke bikin makon wayar da kan jama'a game da yawon bude ido, sashen na ci gaba da gudanar da ayyukansa. Cibiyar Tsare-tsare ta Jamaica (PIOJ) ta bayyana hakan daga Afrilu zuwa Yuni 2022 Rahoton Kwata-kwata, wanda ke nuna cewa yawon shakatawa na ci gaba da korar farfado da tattalin arzikin Jamaica bayan COVID-19. Tattalin arzikin ya karu da kashi 5.7% a cikin kwata, idan aka kwatanta da lokaci guda a cikin 2021, tare da bangaren yawon bude ido da karbar baki sun ba da gudummawa sosai.

A cewar PIOJ, Haƙiƙan Ƙimar da aka Ƙara don Otal-otal & Abincin Abinci ya ƙaru da kimanin kashi 55.4%, wanda ke nuna haɓakar masu shigowa baƙi daga duk manyan kasuwannin tushe.

Bugu da kari, tsawon zama ya koma matakin 2019 na dare 7.9 yayin da, mafi mahimmanci, matsakaicin kashewa kowane baƙo ya karu daga dalar Amurka 168 a kowane dare zuwa dalar Amurka 182 ga kowane mutum a kowane dare. Wannan wata alama ce a sarari na tsayin daka na fannin yawon shakatawa namu.

Wannan gagarumin ci gaban ya samo asali ne saboda aiki tuƙuru da jajircewar ma'aikatara da ƙungiyoyin jama'a, ma'aikatan yawon buɗe ido da abokan hulɗarmu, da mutanen Jamaica. Na gode da ci gaba da sadaukar da kai ga wannan muhimmin bangare. Nasarar yawon buɗe ido ba zai yiwu ba in ba ku ba.

Ina gayyatar ku da ku shiga cikin ayyukanmu na musamman, a duk dandamali na al'ada da na dijital a cikin dukan mako. A karshe ina mika godiyata ga tawagar da ta shirya taron, wanda ya kunshi wakilai daga ma’aikatar da hukumominta da kuma kungiyoyin masu ruwa da tsaki na harkokin yawon bude ido, saboda abin da na tabbata zai kasance mako mai fa’ida da amfani.

Na gode kuma Allah ya saka muku da alheri baki daya.