Nasarar Yawon shakatawa na Jamaica Babu wani abu mai ban mamaki

A jawabinsa na bude taron, Minista Bartlett ya yi jawabi ga uwargidan kakakin da cewa: “Na tsaya a wannan majalissar mai girma da yammacin yau domin nuna gagarumin nasarar da aka samu. Masana'antar yawon shakatawa ta Jamaica, wanda ya tsaya a matsayin fitilar ci gaban tattalin arziki da wadata. Nasarorin da aka samu da aka samu a yawon bude ido ba wai kawai sun sanya Jamaica a taswirar duniya ba amma sun zama sanadin ci gaban tattalin arzikin kasa baki daya."

Bangaren yawon shakatawa na Jamaica ya sami ci gaban da ba a taɓa ganin irinsa ba a cikin 2023, yana jan hankalin baƙi daga ko'ina cikin duniya waɗanda ke zuwa don kyawawan rairayin bakin teku masu, manyan abubuwan jan hankali, al'adu masu fa'ida, abinci mai daɗi, da karimci. Wannan kwararar 'yan yawon bude ido ya canza zuwa wani gagarumin ci gaban tattalin arziki, tare da samun kudaden shiga da ya kai wani matsayi.

Ƙididdiga sun nuna cewa tsibirin ya kamata ya rubuta jimlar baƙi 4,122,100 na tsawon watan Janairu zuwa Disamba 2023. Wannan zai nuna alamar karuwar 23.7% akan yawan adadin baƙi da aka rubuta a 2022. Daga cikin wannan lambar, 2,875,549 ana sa ran za su kasance masu baƙi. wanda zai nuna karuwar kashi 16% akan adadin masu zuwa da aka yi rikodin a cikin 2022. Bugu da ƙari, ana sa ran shekarar za ta ƙare tare da jimillar fasinjojin jirgin ruwa 1,246,551, wanda zai nuna karuwar 46.1% fiye da adadin na 2022.

Wannan yana ci gaba da kyakkyawan yanayin bunƙasar yawon buɗe ido, duka ta fuskar masu shigowa baƙi da kuma samun kuɗi. Jamaica ta tafi kwata-kwata 10 a jere tun bayan barkewar cutar ta COVID-19 da ke nuna gagarumin ci gaba, kuma bisa la’akari da alkaluman isowar zuwa yau, dukkan alamu sun nuna cewa kashi na 11 na kwata zai nuna babban ci gaba kuma.

Dangane da kudaden shiga na yawon bude ido, ana sa ran wannan kwararar maziyartan za ta samar da dalar Amurka biliyan 4.265 a shekarar 2023, wanda ke wakiltar karuwar da aka yi hasashen za ta kai kashi 17.8 bisa kudaden shiga da aka samu a shekarar 2022, da kuma karuwar kashi 17.2% na kudaden shiga a cikin shekarar da ta gabata kafin barkewar annobar. 2019.

Idan al'ummar kasar ta ci gaba da wannan gagarumin ci gaba, kasar za ta kasance a kan hanyar da za ta wuce hasashen masu ziyara miliyan 4 da kuma samun kudaden musaya na dalar Amurka biliyan 4.1 a karshen shekara.

Karin kiyasin raguwar wadannan kudaden da aka samu musamman sun hada da kudaden shiga kai tsaye zuwa asusun gwamnati sune:

- Kuɗaɗen Asusun Haɓaka Balaguro (TEF) waɗanda ke tafiya kai tsaye zuwa Ƙarfafa Asusun - Dalar Amurka miliyan 57.5 ko JA dala biliyan 8.9

– Harajin tashi – dalar Amurka miliyan 100.6 ko JA dala biliyan 15.6

– Kuɗin Inganta Filin Jirgin Sama – Dalar Amurka miliyan 28.8 ko kuma JA dala biliyan 4.47

- Levy na Fasinjoji na Jirgin sama - Dalar Amurka miliyan 57.5 ko JA dala biliyan 8.9

– Kudaden Fasinja da Cajin – Dalar Amurka miliyan 69 ko kuma JA dala biliyan 10.7

- GART - Dalar Amurka miliyan 22.6 ko JA dala biliyan 3.5

- JAM'IYYAR SAMUN SAMUN KUDI (duk a sama) - dalar Amurka miliyan 336 ko JA dala biliyan 52

Wannan ya haɗa da kudaden shiga kai tsaye kawai; Ba a haɗa shi da kai tsaye wanda ya fi girma sau da yawa kuma ya haɗa da kudaden da aka kashe a gidajen abinci, shaguna, manyan kantuna, masu sayar da sana'a, abubuwan jan hankali, masu aikin sufuri na ƙasa, jagororin yawon shakatawa, Airbnbs, dubunnan da yawa da ke aiki kai tsaye da a kaikaice da kuma bayan haka, haɗin gwiwa ta hanyar manoma. masana'antun, masu rarrabawa, sauran masu samar da kayayyaki, ayyukan gine-gine, da sauransu.

HADIN KAI DA SHARRI

Haɗin gwiwar dabarun ya inganta nasarar yawon shakatawa na Jamaica yayin da aka haɗa albarkatu, an faɗaɗa kai kasuwa, an ƙirƙiri haɗin kai. Haɗin kai tare da kamfanonin jiragen sama, hukumomin balaguro, da sarƙoƙin otal sun taimaka wajen ƙara wayar da kan jama'a, jawo ƙarin baƙi, da haɓaka ƙwarewar baƙi.

Rushewar kasuwannin duniya a duk cikin 2023 sun kasance mai mahimmanci ga haɓakar buƙatun Brand Jamaica da haɓakar haɓakar jirgin sama. Waɗannan sun haɗa da:

- Argentina, Chile da kuma Peru yayin da ake shirin maido da wani kaso na kasuwar baƙo ta Kudancin Amurka. Manufar ita ce ƙarfafa baƙi masu zuwa daga wannan kasuwa zuwa masu baƙi 250,000 a cikin shekaru 5 masu zuwa.

- gabashin Turai don inganta Destination Jamaica a yayin da ake gudanar da gasar wasannin guje-guje da tsalle-tsalle ta duniya karo na 19 a Budapest na kasar Hungary a watan Agusta. A can, Ministan yawon shakatawa ya gana da masu gudanar da yawon bude ido sama da 50, da wakilan tafiye-tafiye, da wakilan kafofin yada labarai don tattauna sabuwar hanyar da Jamaica za ta shiga tsakanin kasashen tsakiyar Turai da gabashin Turai, da suka hada da Poland, Georgia, Serbia, da Bulgaria da dai sauransu.

- Canada, Inda manyan manyan hukumomin alatu, karkashin jagorancin Ensemble Travel da Kensington Tours, suka raba a cikin sa hannun ƙaddamar da sabuwar kasuwar alatu ta Jamaica "Koma zuwa Jamaica masu Luxurious" a Toronto.

- The United Kingdom, inda a yanzu Jamaica ta zama wuri na ɗaya ga baƙi na Burtaniya zuwa Caribbean. Daga cikin Kasuwar Balaguro ta Duniya a London, yanzu kasar ta tsara wani sabon manufa na karbar baki 250,000 daga Burtaniya da Ireland nan da shekarar 2025.

Alkawuran jirgin sama kuma yana ci gaba da karuwa, kuma lokacin hunturu na 2023/24 yana da kyau. Hukumar yawon bude ido ta Jamaica (JTB) tana ci gaba da kulla alaka mai karfi tare da masu gudanar da yawon bude ido da kamfanonin jiragen sama don fitar da littafai na lokacin hunturu. Akwai sabon jigilar jiragen sama daga Kanada Jetlines, Flair, Frontier Airlines, Norse Atlantic Airways, LATAM Airlines, da kuma Southwest Airlines.

A wani gagarumin nuna kwarin gwiwa a Destination Jamaica, an samu kujeru miliyan 1.05 na jiragen sama daga kusan jirage 6,000 da ke shigowa kasar daga Amurka a lokacin hunturu mai zuwa. Wannan hawan hawan jirgin yana wakiltar karuwar 13% sama da lokacin hunturu 2022/2023, inda aka yi rikodin kujerun jirgin sama 923,000.

Ya zuwa yau, kamfanonin jiragen sama 10 suna da wasu jirage 5,914 da aka yi rajista daga manyan hanyoyin Amurka zuwa Filin jirgin sama na Sangster a Montego Bay da filin jirgin sama na Norman Manley a Kingston tsakanin Janairu da Afrilu 2024, yana ƙara haɓakar da ake tsammanin lokacin hutun Kirsimeti na 2023.

Amincewa da masu saka hannun jari ya kasance mai ƙarfi kuma ƙasar tana kan manufa don hasashen sabbin ɗakuna 20,000 a cikin shekaru 10 zuwa 15 masu zuwa, gami da sabbin ɗakuna 2,000 a cikin 2024. Za a fara halarta a shekara mai zuwa shine ɗakuna 1,000 na farko na ɗaki 2,000 na Gimbiya Grand Jamaica. Riu Palace Aquarelle mai daki 753, da Unico Hotel mai daki 450 a Montego Bay.

A Kasuwar Balaguro ta Duniya a Landan a watan Nuwamba, an ba da sanarwar fitowa daga taron da fitacciyar ƙungiyar otal ta ƙasa da ƙasa, Lopesan, wacce aka fi sani da babban fayil ɗin otal sama da 17,000 a faɗin Turai, Asiya, da Caribbean, ke neman haɓaka 1,000. - dakin shakatawa na alatu a tsibirin. Ana sa ran ci gaban zai samar da ayyukan yi sama da 2,500 kai tsaye da kuma kai tsaye, kuma zai yi tasiri ga dimbin manoma, masana'antu, kananan 'yan kasuwa, da sauran masu ruwa da tsaki.

Bayan waɗannan ci gaba mai aiki, Jamaica kuma tana da jari mai ƙarfi da ke zuwa nan ba da jimawa ba, waɗanda ke fitowa daga buƙatun kasuwancin Jamaica, Thailand, Gabas ta Tsakiya, Mexico, da kuma muradun Turai.

GINI GASKIYA & JINJININ DAN ADAM

Bayan tasirinsa kai tsaye, sana'ar yawon buɗe ido da ke bunƙasa ta zama wani ƙarfi ga sauran sassan tattalin arziki. Kasuwancin gida, tun daga gidajen cin abinci da wuraren shakatawa zuwa manoma da masana'antun, sun bunƙasa yayin da suke biyan bukatun masu yawon bude ido iri-iri. Wannan kuma ya kara habaka a fannin noma, sufuri, da kuma sana’o’in hidima iri-iri.

Dangantakar da ke tsakanin yawon bude ido da wadannan sassa ta haifar da ingantaccen yanayin tattalin arziki. Bugu da ƙari, ingantattun tasirin da ke tattare da riba ya wuce ribar kuɗi nan take. Zuba jari a cikin ababen more rayuwa, kamar haɓaka hanyoyin sadarwar sufuri da ingantattun kayan aiki, ba wai kawai haɓaka ƙwarewar baƙo bane amma har ma suna ba da gudummawa ga ci gaban ƙasa gaba ɗaya. Ƙara yawan kudaden shiga da yawon buɗe ido ke samarwa yana ba da damar ƙarin saka hannun jari a cikin ilimi, kiwon lafiya, da jin daɗin jama'a, haɓaka ingantacciyar rayuwa ga duk 'yan ƙasar Jamaica.

Wannan yana tabbatar da nasarar dandalin Agri-Linkages Exchange (ALEX), wanda ya samar da kimanin dala biliyan 1 na tallace-tallace daga kananan manoma. Waɗannan ƙananan manoma ne masu kadada 3 da kadada 5 da kuma manoman bayan gida suna siyar da otal-otal da gidajen cin abinci na gida. Dandalin ALEX, wani shiri na hadin gwiwa tsakanin TEF da Hukumar Raya Aikin Gona ta Karkara (RADA), ya kawo sauyi kan huldar dake tsakanin masu otal da manoma.

Wannan kuma yana tabbatar da bayar da lamunin yawon buɗe ido ta Bankin Export-Import (EXIM) wanda ya haura dala biliyan 1 a shekarar 2023. Cibiyar ba da lamuni ta kanana da matsakaitan yawon bude ido (SMTE), wanda TEF ke gudanarwa kuma ta hanyar bankin EXIM, wasan kwaikwayo. muhimmiyar rawa wajen haɓaka juriya da ƙarfin SMTEs a cikin ɓangaren yawon shakatawa. Wannan yunƙurin ya ƙarfafa masu gudanar da kasuwanci da damar samun kuɗin kuɗi har dala miliyan 25 a ƙimar riba mai kyau na 4.5% na shekaru 5.

Ta hanyar hannun ci gaban babban birnin ɗan adam, Cibiyar Innovation ta Yawon shakatawa ta Jamaica (JCTI), al'ummar ta ci gaba da saka hannun jari a cikin ci gaba da horarwa da takaddun shaida na dubban ma'aikatan masana'antu a duk tsibirin da kuma ba su sabbin damammaki. Tun daga shekarar 2017, hukumar ta JCTI ta samu nasarar ba wa sama da mutane 15,000 takardar shaidar ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun mutane, wanda hakan ke ƙarfafa himmar ƙasar nan na ci gaban jarin ɗan adam a fannin yawon buɗe ido. 

Shirin fensho na ma’aikatan yawon buɗe ido (TWPS), wanda ya fara aiki a watan Janairu 2022, yana ci gaba da samar da ingantaccen hanyar aminci ga ma’aikatan masana’antu masu aiki tuƙuru, waɗanda a yanzu suka sami damar yin ritaya cikin jin daɗi da mutunci a cikin maƙarƙashiyar shekarunsu.

Shirin fensho ya shirya babban taron shekara-shekara na farko a cikin nau'i mai nau'i a Cibiyar Taron Montego Bay a watan Yuli na wannan shekara. Dala biliyan 1 ne Gwamnatin Jamaica ta samar don ba da izinin fa'ida cikin gaggawa don tara ga ƙwararrun ƴan fansho. Gudunmawar membobi zuwa asusun yanzu ta haura sama da dala biliyan 1 tare da ma’aikata sama da 9,000 da suka yi rajista da wasu dubbai da dama da za su tafi.

JAGORAN JURIYAR BUHARI

Jamaica ta ci gaba da taka muhimmiyar rawa wajen haɓaka juriyar yawon buɗe ido ta duniya ta hanyar dabarunta na dabaru da jajircewarta na ci gaba da ayyukan yawon buɗe ido. Ta hanyar Cibiyar Kula da Yawon Bugawa ta Duniya (GTRCMC), an magance matakan rage tasirin firgici na waje, kamar bala'o'i da rikice-rikice na duniya, kan sha'anin yawon shakatawa da balaguro na duniya.

Hon. Ministan Bartlett ya dawo daga Dubai kwanan nan inda ya halarci taron COP 28, taron sauyin yanayi na Majalisar Dinkin Duniya 2023, tare da shugabannin duniya, da wakilan gwamnati, da sauran masu ruwa da tsaki, inda suka tattauna kan yadda za a takaita da kuma shirye-shiryen sauyin yanayi. Ministan ya ba da babban jawabi a taron bankin raya kasashen Latin Amurka da Caribbean (CAF) mai taken "Mu ne Caribbean: Mu ne Mafita."

Yayin da yake wurin, Ministan ya ba da lambar yabo ta farko ta Duniyar Yawon shakatawa ta Resilience a matsayin wani bangare na lambar yabo ta balaguron balaguro ta duniya karo na 30, wanda ake daukarsa a matsayin lambar yabo ta Oscar na yawon bude ido da masana'antar balaguro.

Mutanen 5 da aka karrama su ne kasashen Qatar; Maldives; Philippines; da kamfanonin hadaddiyar daular Larabawa DP World, wani kamfani na hada-hadar kayayyaki na Emirati wanda ya kware a kan kayan aikin kaya, ayyukan tashar tashar jiragen ruwa, sabis na ruwa, da yankin ciniki kyauta; da DNA, babban mai ba da sabis na iska da balaguro na duniya wanda ke ba da kulawar ƙasa, kaya, tafiye-tafiye, abinci, da sabis na dillalai a cikin ƙasashe sama da 30 a cikin nahiyoyi 6.

Kyaututtukan Juriya na Yawon shakatawa na Duniya sun faɗo ƙarƙashin kulawar GTRCMC - cibiyar tunani ta ƙasa da ƙasa mai hedikwata a Jamaica, tare da tauraron dan adam a Afirka, Kanada, da Gabas ta Tsakiya.

Jamaica ta yi tafiya tare da manyan kyaututtuka 2 a babbar lambar yabo ta balaguron balaguro ta duniya: "Mafi kyawun Makomawa Iyali na Duniya" da "Mafi kyawun Makomar Ruwa ta Duniya."

Za a ci gaba da tattaunawa kan dorewar harkokin yawon bude ido da saka hannun jari a kasar Jamaica a shekara mai zuwa a daidai lokacin da Majalisar Dinkin Duniya ta ayyana ranar 17 ga watan Fabrairu a matsayin ranar jurewa yawon bude ido ta duniya, wadda kasar Jamaica ta dauki nauyin shirya bikin karo na 2 na yawon bude ido na duniya. Taron Resilience a Montego Bay daga Fabrairu 16-17 a zaman wani ɓangare na lura da duniya na ranar.

Kafin wannan lokacin, a ranar 14 ga Fabrairu, 2024, babban taron Majalisar Dinkin Duniya yana aiki don gudanar da muhawarar ministoci kan juriyar yawon bude ido da ke kara tabbatar da fifikon kokarin da isar da sako a duniya.

Taron na Resilience zai tattaro shugabannin tunani na duniya, malamai, ministocin gwamnati, masana zuba jari, da sauran masu ruwa da tsaki a harkar yawon bude ido daga Gabas ta Tsakiya, Afirka, da Caribbean, karkashin jagorancin babban sakataren hukumar yawon bude ido ta Majalisar Dinkin Duniya. (UNWTO), Zurab Pololikashvili, kuma shugaban kungiyar UNWTO Majalisar zartaswa, Mai girma Ahmed Al Khateeb, ministan yawon bude ido na kasar Saudiyya.

Ma'aikatar yawon bude ido, GTRCMC, Caribbean Tourism Organisation (CTO), Caribbean Hotel and Tourism Association (CHTA), taron zuba jari na yawon bude ido na kasa da kasa, Jacobs Media, da lambar yabo ta balaguron balaguron duniya ne suka shirya taron.

CI GABA DA JIN KAI

Jamaica tana shiga lokacin yawon shakatawa na lokacin sanyi na 2023/2024 akan ƙaƙƙarfan tushe kuma Ministan Yawon shakatawa ya tabbata cewa zai zama lokacin rikodin masu shigowa da samun kuɗi. Wannan kyakkyawan labari ne yayin da masana'antar yawon shakatawa ta Jamaica ita ce ke motsa al'umma zuwa ga tattalin arzikin da ba a taba ganin irinsa ba. 

Ci gaban yawon shakatawa na ci gaba da tallafawa zurfafa alaƙar haɗin gwiwa tsakanin bangarori daban-daban, musamman tare da fannin aikin gona da masana'antu, haɓaka ƙananan ayyukan kasuwanci, da haɓaka haɓakar al'ummomin gida tare da ƙimar ƙimar yawon shakatawa.

Kasar na tabbatar da cewa, hadin gwiwar hanyoyin samun damammaki da yawon bude ido ke samarwa, ba wai bangaren yawon bude ido kadai za ta daukaka ba, har ma da daukacin al'ummar kasar, yayin da take ci gaba da tafiya a matsayinta na al'umma don bunkasa samar da albarkatu, da samar da zaman lafiya, da ci gaba, da wadata.